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Communication by definition cannot be restricted to media relations; we’ll have to find a way to capture the mind space without taking the media route. Media today is cluttered, has advertising barters and is dictated by page three brigades. The challenge lies in being able to create a brand that media will die to write about.
We intend to market around 2,000 Ambassador Grands through promotions; this is in line with the concept that the Ambassador Grand is not mass oriented; it is targeted at the individual buyer. And we feel this is the best way of reaching out to him
Prema Sagar is among the thought leaders in the Indian PR industry and Principal & Founder of Genesis PR , one of India's leading PR consultancy. Here in an interview with exchange4media for the innagural section of PR Speak she shares interesting developments and thoughts on PR prcatices in India and her own philosophy towards this discipline.
Global media relationship plays a major role in building the credibility, which is given immense importance. Information sharing, both proactive and reactive is a continuous process.
In the emerging external environment, businesses are increasingly obliged to manage and sustain communications with several sensitive constituencies other than media. 80% of our time is dedicated to media relations - other constituents that take up our time vary from client to client.
It is because we see things, not the way they are, but the way they can be. Not what exists, but what can be created. A better way of doing things, a better way of life. Creativity, experimentation and innovation are not just encouraged at QuikRelations; they are a way of life.
Be it newsletters, conferences, talks, fairs, events in schools and colleges, PR agencies are using an integration of possible mediums. In a country like India with the vast spectrum of cultural nuances - going beyond media is a role that PR agencies are managing very well.
The role of PR has gone beyond media relations in India, and while media will remain a critical tool here as it is everywhere in the world, more and more advisory and brand building work will be done by PR professionals.
I see PR playing a key role in helping companies work on an integrated communications plan through PR, advertising, BTL marketing and specially their own sales force, to send out synchronized messages that powerfully impact image.
In India however, PR is viewed solely as 'media relations'. The main function of a PR company ideally is to create the right environment for the client's business to flourish. I believe that a PR company is more of a business partner to augment opportunities for the company it represents through effective image management.
Forced overlaps in communications don't work, unless they are a part of well thought out strategy
The PR industry is in stage of evolution, an evolution of concepts, of ideas, of mindsets, which are fresh. These would give green pastures for the participants to grow.
Ultimately the role of PR will be to communicate through word of mouth
We run with the news. We run for the mindspace, for our clients.
Image is the only devise that is growth inductive and recession proof.
I think in Public Relation industry, the focus should change from facilitating visibility to facilitating transparency
In future, the percentage of media relations in the total PR exercise will decrease
MGood companies recognize the importance of PR and have on-going programmes to develop strong relationships with their stakeholders. Only companies with myopic vision use PR as a one-time 'quick fix' and most often, it fails
Keyword search Access Archives Reach Us Dialogue SMS Selling Made Smarter?! Specials Editorial & Poll Results PR Watch Email this page Media relations are 'the bread and butter work' of any PR professional. Everything else is 'Jam and Jelly;' employers and clients expect and demand good media relations' capabilities from their PR people. If they are able to deliver more value, then nobody will stand in their way. Media Relations is the base upon which a plethora of other activities can be built
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