Date-wise News

After the much-coveted win of Marico media account, Madison has added the media duties of McDonald’s to its kitty. Chairman and Managing Director, Madison Communications, Sam Balsara confirms the development.

exchange4media Staff Mar 22, 2004 5:41 PM

Reuters Ltd, the news agency, has plans to ramp up its offshoring strength in India to 400 in the current year and then to 700 in the following year. This will include people both in data content as well as for news gathering.

exchange4media Staff Mar 22, 2004 7:09 AM

In a strategic move, Bates India, part of the WPP Group Plc, is planning to extend the operations of its marketing services division ‘141 Worldwide’ to Delhi and Mumbai in the next few months. On the other side of the spectrum, Euro RSCG has extended the services of its direct marketing wing ‘SalesMachine’ to Kolkata last week. In the midst of these expansion plans, TBWA Anthem is planning to bring in ‘Tequila’ TBWA Worldwide’s DM cell to India.

exchange4media Staff Mar 22, 2004 7:05 AM

Telecom major Korean Telecom Corporation (KT Corp) is soon to initiate its broadband services in India. The group has joined hands with BSNL to establish high-quality broadband internet networks and provide various e-biz solutions including NextGen wireless and wire integration services.

exchange4media Staff Mar 22, 2004 7:04 AM

US-based TRACE International (Transparent Agents and Contracting Entities), a non-profit organisation committed to transparent and ethical business practices, appointed Creative Crest to publicise and promote its activities in India.

exchange4media Staff Mar 22, 2004 7:03 AM

LIC Housing Finance, for the first time, comes up with ad films for both small and big screens. Ad filmmaker Ravi Deshpande brings in real life touch to the commercials. The 35-second TVC was aired on NDTV on April 20, while big screen ads are on in metros.

exchange4media Staff Mar 22, 2004 7:02 AM

'What women want?' - a puzzle man could never solve. MCI conducts a study on women mindsets, brand interactions, purchase drivers and media preferences. Results to help brands identify the most profitable customer and communicate to them in the most effective manner. Find details in Industry Omnibus.

exchange4media Staff Mar 22, 2004 7:01 AM

Continuing with our special focus on the Automotive Sector, this time we bring to you an analysis on another major force in this sector-Two Wheelers.

exchange4media Staff Mar 22, 2004 6:59 AM

The Delhi Ad Club Award comes alive after two years. The group to pay tribute to advertising professionals on April 7, 2004. There will be 30 award categories for both print and electronic media commercials. Group has selected a 40-member jury panel.

exchange4media Staff Mar 22, 2004 6:58 AM

Delhi-based public relations company, Vaishnavi Corporate Communications, has signed a memorandum of understanding with Japanese advertising giant Dentsu to launch an advertising agency in India. To be called Vaishnavi-Dentsu, the Indian company is likely to have a majority stake in the joint venture.

exchange4media Staff Mar 22, 2004 6:57 AM

The 27th annual advertising club madras awards function "Spark 2004" had 712 entries with 65 agencies competing in 36 categories. JWT Bangalore won the agency of the year award, JWT Chennai came in second and 1point size, the Chennai-based hot shop, finished third followed by TBWA Kochi in the fourth and Orchard Bangalore in the fifth positions.

exchange4media Staff Mar 22, 2004 6:56 AM

The IOCL media account has been under a shroud of debate for long. Will it… Won’t it? Recently, it was reported that the creative business of IOCL is split between Rediffusion DY&R and Leo Burnett. Now, close to the heels of that report, comes the confirmation that the media mandate too has moved to The Media Edge

exchange4media Staff Mar 22, 2004 6:55 AM

Indian programming is evolving and marketing along with product packaging is increasingly finding its importance on the scene. One example to substantiate this would be MTV airing a soap and Balaji getting involved in some Reality TV. The fact that they are doing it together, only adds to the fun. To spike things a little more, this just might be a new trend development on Indian television.

exchange4media Staff Mar 22, 2004 6:54 AM

Continuing with its phenomenal winning streak, Mudra South has added the Trigger Jeans (K.G Denim) account to its portfolio. The agency has regained the account after a gap of six years. The business, which is pegged at an excess of Rs 5 crore is won in a multi agency pitch. The account was earlier handled by JWT.

exchange4media Staff Mar 22, 2004 6:53 AM

The Abby Awards 2004, held at Mumbai, was organised in style. Though things did change in context to the awards themselves but the same cannot be said as far as the results are concerned. With O&M hanging on to its Agency of the Year and a continuation of various categories not been awarded, there wasn’t anything unexpected about the Abbys 2004.

exchange4media Staff Mar 22, 2004 6:51 AM

IRS, on 20th March 2004, had a meet in Mumbai to unveil the new additions to IRS round 11 and to discuss the way ahead. Two of the important developments discussed in detail were introduction of ISDs (IRS Sampling districts) and Telephonic Survey to capture SEC A1 & A2. Both these are efforts towards robust micro sampling.

exchange4media Staff Mar 22, 2004 6:50 AM

Marketing can bring potential readers to sample what is on offer, but a loyal readership is built only with relevant content. We meet the total needs of our readers and we pay a great deal of attention on localisation of news.

exchange4media Staff Mar 22, 2004 12:00 AM

Programming is an art and one goes by intuition. Five or ten years is a long way off. The product cycles are much shorter. And success lies in keeping everything simple.

exchange4media Staff Mar 22, 2004 12:00 AM