Samir Kale, Managing Director, CMCG India

PR is a people intensive business, and skilled personnel are key to this profession. I do not think we are putting in that much effort to train and groom youngsters mainly because of our inherent insecuritie

e4m by exchange4media Staff
Published: Dec 22, 2003 12:00 AM  | 8 min read
Samir Kale, Managing Director, CMCG India

PR is a people intensive business, and skilled personnel are key to this profession. I do not think we are putting in that much effort to train and groom youngsters mainly because of our inherent insecuritie

He began his career in the PR industry more than a decade ago with Roger Pereira Communications after a three year stint at RP Communications he moved to IPAN to start its Mumbai office. At IPAN, he spent one and a half years. After having spent four years and 10 months in the PR industry, the entrepreneurial bug bit him and November 1994 saw the emergence of Communication Management Consulting Group (CMCG). He is none other than 38 year old young dynamic Samir Kale, founder and managing director of CMCG India.

CMCG India bagged Enron (Dabhol Power Company) as its first client, the most prestigious and sought- after assignment in the public relations industry at that time. CMCG India has moved ahead successfully in bagging big clients. The firm today has clients such as Pepsi, ESPN Star Sports, HBO, Investment Banking firm Lazard India, The Turner International group of Channels comprising of CNN and Cartoon Network, Radio City to name a few. The agency enters its 10th year of operations this month.

Over the years, Kale amassed invaluable experience in the areas of crisis/issues management, media relations, brand building, and communication strategies. More recently realizing the fact that specialized PR is going to be the name of the game in the future, and the huge untapped potential that sports has in this country Kale went ahead and formed India's first specialized Sports PR firm called 'SportzPR'

In conversation with exchange4Media, Samir Kale - Founder and Managing director of 'CMCG India talks about the changes that have occurred over the last decade in the PR Industry, the role of PR, and the potential of the Indian PR industry and all about his new venture Sportz PR.

Q. What is the USP of CMCG India? Our USP is our integrity, the depth of our understanding to offer strategic advice, and our ability to deliver unparalleled value in everything we undertake. We believe that public relations is a strategic business function needing specialized skills, dedication and commitment. In a world of fierce competition, brand overload, little eyeball or shelf loyalty, corporate reputation is hard to build and harder to sustain. Communication needs to be innovative, integral to business plans and implemented with immediacy across every segment that could possibly impact or influence business growth.

Importantly, we believe in retaining clients. You can retain clients only if you offer consistent, incremental value. Most of our clients have been with us for very long time which is unique in today's highly competitive environment especially in the service industry.

Q. You have been in the industry for more than a decade. What according to you has changed within the PR industry since then? The industry was very small then and was emerging. Though it has gathered momentum, it is still an emerging industry. Today, I find that there is lot more awareness about the PR industry. Youngsters are finding this industry an attractive industry to be a part of it. Clients in today's time have become more demanding and are looking for strategic advice and complete communications solutions apart from media relations which still forms the core of client expectations.

I see a considerable change among the media as well. They have understood the need for a PR professional. It's a friendly atmosphere in the current times between a PR professional and a journalist as both have realized the need for each others profession. Further, technological changes have done wonders for this industry. Communication has become easier and faster across the globe.

Q. Do you think handling corporate communications or PR for a small and mid-sized client is more challenging than handling a large client? We have not handled small sized clients so far. I believe that it is extremely challenging to work with smaller clients especially in relation to the media. While for large clients, the challenge lies in getting the right media exposure as the stakes are much higher. Large clients expect more of strategic inputs.

Q. Considering your client profile, have you consciously stayed away from small and medium sized clients? wouldn't say it has been a conscious decision. But, invariably we have always worked with large clients. When I started, our first client was Enron, the second General Motors, the third Pepsi and so on. If I can put it correctly, we prefer to be associated with the best. It is not necessarily the size that matters but certainly the leadership across the industry. Also, we are not very aggressive in client acquisition. We want to consciously avoid running after client acquisitions and in the process lose quality of service which is what has happened with many a big PR companies today. We are more foucsed on sustainable business.

Q. How do you differentiate yourselves when you go out to pitch for clients? We do not pitch aggressively for clients like I mentioned earlier. Most of our clients have come to us through referrals, and have stayed with us for long periods.

Q. How do you deal with conflicting interests between a client and a PR firm? There are no conflicts here. Client's interests are paramount for us.

Q. What are the ideal attributes for a good PR professional? A good PR professional has to have enormous reserves of energy to work fast, to think fast, to take quick decisions, to be quick in adapting to the changing environment. He/she necessarily has to be the jack of all trades and very street smart.

Q. You are working with International clients and also have domestic clients? How difficult or easy is it dealing with international companies as compared to the domestic clients? The working styles of the international clients are very different from that of the domestic clients. International companies come with systems that they have built over a period of time. They come with complete understanding of how the global business functions and what the PR agency can and cannot offer. Many domestic companies have also started acquiring these skill-sets as they become globally competitive. But, there is still a huge gap in terms of client-agency relationship. Gap in terms of what the local client wants, and what the agency thinks it can and should deliver.

Q. Could you tell us more about Sportz PR? Why the need to start another sister concern in a field such as sports? Specialised PR is emerging where PR professionals need to understand deliver on specific issues and industries. Sports, is one such category where specialized skill sets are required. The sports arena is growing and holds tremendous potential in India. We have been closely working with ESPN Star Sports for the last six years, and during this period we have gathered a lot of knowledge about international and Indian sports. We are the first to launch a specialised sports agency, SportzPR, in India.

Q. How many clients has Sportz PR bagged so far? SportzPR is working with All India Tennis Association to promote tennis across the country. We are working with the Venus Chess Academy that is organising the Commonwealth and the Category-20 World Invitation Chess tournaments early next year. We have worked with IMG for a cricket related property and with Ceat for the Ceat International Cricket Ratings Awards. Importantly, we are assisting Motorports Association of India (MAI), the ASN of FIA in India, in organising the first international motorsport event in India after the hugely popular Himalayan Rally. This is the first time after 12 years that an International Motor Sport event is happening in the country. All this I guess is a lot to achieve in the first year of its operations.

Q. How does PR compete with other below the line marketing activities? People across industries are realizing the need for public relations. The clients are now interested in that 10 cc article which I believe could add more value than a half page ad in the newspaper. Clients are coming around to understand what they can achieve through PR today.

Q. Is Ethics in PR followed in true spirit? As I said earlier, integrity and ethics are paramount to us. PR industry is like any other business or profession. One can't make a generalized comment on the industry as a whole.

Q. Is the shortage of skilled personnel a major issue in the PR industry? Most people are attracted to PR they believe it's a glamorous job. However, it is a extremely demanding, and a very challenging job. That's what makes the work more enjoyable. We as an industry need to groom the young professionals entering this profession. PR is a people intensive business, and skilled personnel are key to this profession. I do not think we are putting in that much effort to train and groom youngsters mainly because of our inherent insecurities.

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Surabhi Patodia of Ola joins Practo as Head of Communications

Patodia served over three years at Ola as Senior Manager, Corporate Communications & PR

e4m by Ruhail Amin
Published: Feb 8, 2019 8:20 AM  | 1 min read
Patodia

Surabhi Patodia, former Senior Manager, Corporate Communications & PR at Ola has joined healthcare platform Practo as Head of Communications.

Patodia started her career in Communications with Adfactors PR, where she helped companies going to IPO with their communication plans. She then went on to be a part of Text100, India's premier Technology PR agency, where she worked with brands like Lenovo, Tata Power Solar, to name a few. She joined Ola in 2016, and was instrumental in building a strong narrative for the brand, across India and International markets.

Patodia holds PG Diploma in Public Relations & Corporate Communications from the Xavier’s Institute of Mass Communications, Mumbai and Bachelors in Business Administration from BIT, Mesra.

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IndiGo appoints Chhavi Leekha as Director, Corporate Communications & Brand Reputation

Prior to this role, Leekha worked with Nokia India as Head of Marketing and Communications

e4m by Ruhail Amin
Published: Jan 29, 2019 8:08 AM  | 1 min read
Leekha

IndiGo airlines, part of InterGlobe Aviation Ltd, has appointed Chhavi Leekha as Director Corporate Communications and Brand Reputation. Prior to this role, she worked with Nokia India as Head of Marketing and Communications. Her role included setting the direction and leading Nokia's marketing strategy, demand generations, brand strategy, event management, advertising, external/internal communications, corporate affairs &CSR.

Leekha has also worked with Uber India as Consulting Director of Communications and also served a stint at Spice Global as Group President, Brand and Corporate Communications.

Leekha has completed her MBA from the prestigious Narsee Monjee Institue of Management Studies and BA from Shri Ram College of Commerce.

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Aditya Birla Group appoints Sandeep Gurumurthi as Head of Corporate Comm. and Brand

Gurumurthi who was part of the core team that launched ET NOW stepped down from his role as Managing Editor in August 2018

e4m by Ruhail Amin
Published: Jan 22, 2019 7:45 AM  | 1 min read
SandeepGurumurthi

Aditya Birla Group has appointed former ET Now Managing Editor Sandeep Gurumurthi as Head of Corporate Communications and Brand.

Gurumurthi who was part of the core team that launched ET Now stepped down from his role as Managing Editor in August 2018.

He was associated with the channel since inception and besides anchoring breaking news and other special shows, he hosted ET Now's flagship debate show India Development Debate weeknights at 9 pm. 

Gurumurthi began his career with national broadcaster DD News, and prior to joining ET Now, he was associated with CNBC TV18,

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Yaap appoints Deepak Singh as Chief Creative Officer

Singh is one of the most awarded creative talents in the country and has won over 1000 national and international awards

e4m by exchange4media Staff
Published: Nov 1, 2018 1:30 PM  | 2 min read
DeepakSinghYaap

Rainmaker Ventures-backed Yaap, the digital advertising agency has appointed Deepak Singh as their Chief Creative Officer. Deepak will be based in the Mumbai office and will oversee all creative functions across the Yaap network in Mumbai, Gurugram, Hyderabad, Shillong, Dubai, Singapore & Jakarta.  He will report directly to the Board of Directors at Yaap. 

Singh is one of the most awarded creative talents in the country and has won over 1000 national and international awards at Cannes, One Show, LIA, New York Festival, Goafest, Adfest, Spikes Asia, Young Guns and more. He has also been on the jury of some of these prestigious festivals and led creative teams across agencies including Leo Burnett, Grey Worldwide, McCann Erickson, DDB Mudra, TBWA, Dentsu and The Social Street. 

For the past 3 consecutive years, Singh has led a young team from The Social Street, which has gone on to give an exhilarating performance. He has been instrumental in securing the Creative Agency of the year title for the agency, several times during 2018. 

Commenting on his new role, he added, “Saying yes to Yaap was actually not a very tough decision to make for me. Right from the time we first met, Atul had a clear picture of why he wanted to hire me. I am glad he has chalked out a much bigger role for me. Being a young and vibrant company with expertise in Digital Content, Design and Influencer Marketing, Yaap I believe will be a great learning experience for me. I’m raring to go “

Atul Hegde, co-founder Rainmaker Ventures added “Deepak is a welcome addition to the array of Partners we have at Yaap, which has a unique non CEO model, our aim as investors, is to ensure that we are able to attract the best & brightest of talent into the senior management pool at Yap. Within a short span of fewer than 3 Years, Yaap has grown into 70+ people across 7 offices in South East Asia, India & the Middle East and it was the right time for us to bring in a Senior Creative talent. I wish Deepak all the very best and I’m sure he will be a great asset to Yaap. “

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Leo Burnett India promotes Rakesh Hinduja to COO, West

He has been leading the operations of Leo Burnett’s head office in Mumbai as the Executive Director and Branch Head

e4m by exchange4media Staff
Published: Nov 1, 2018 9:06 AM  | 3 min read
RakeshHinduja

Leo Burnett has announced the promotion of Rakesh Hinduja to Chief Operating Officer, West. He will continue to report to Dheeraj Sinha, Managing Director, India and Chief Strategy Officer, South Asia and Rajdeepak Das, Managing Director, India and Chief Creative Officer, South Asia.

Hinduja has been leading the operations of Leo Burnett’s head office in Mumbai as the Executive Director and Branch Head.

Speaking about the elevation, Dheeraj Sinha said, “Rakesh is the perfect role model for the new-age agency we are building. His leadership on all the three parameters of People, Product and Profit has been stellar. Under his watch, we have consistently seen spectacular work that has won our brands market-share, and glory at platforms such as Cannes Lions, Spikes and Effies. He has delivered high-quality growth for the Mumbai office, leading the teams to win a new business almost every two weeks. The momentum and buzz at Leo Burnett Mumbai are palpable. Rakesh has been an amazing team player, helping push the Publicis Groupe’s Power of One agenda. Leo Burnett Mumbai’s contribution to our services such as Prodigious has helped Prodigious to become the number one ‘agency production house’ in the country within a span of two years. More than anything else, Rakesh has a never-say-die attitude and he always plays the game with a sense of camaraderie that we really value at Leo Burnett.”

In his new role, Hinduja will drive the Power of One agenda for Leo Burnett in the West. He will help build cross-platform solutions for our clients using our services in Entertainment (Publicis Entertainment), Content (Content Factory), Experiential (Arc Worldwide), Production (Prodigious), Digital (Indigo Consulting and Digitas) and Media (Zenith Optimedia, Ecosys and Beehive). He will lead all the functions of Leo Burnett Mumbai to create world-class work, build a high growth business and create a culture where people come to do the best work of their lifetime.

Commenting on Rakesh’s promotion, Rajdeepak Das said, “Rakesh is always there, backing great creative work and making integrated thinking happen for our clients. He has been an essential part of the journey to get where we are today. This elevation is much-deserved and will take all of us to greater heights.”

Talking about his promotion, Rakesh Hinduja said, “I am happy with my journey at Leo Burnett – a new-age, solution-providing ‘Wave 3’ agency. I’m proud of the brave we have work done and I am hungry for more. Hereon, there are a lot of exciting things to do and in quick time. I want to take a critical pause here to thank all our clients and the Burnetters for their belief in me.”

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Publicis India appoints Neeraj Bassi as Managing Partner & Chief Strategy Officer

Along with Srija Chatterjee and Bobby Pawar, Bassi will help in fostering collaboration and delivering on the Power of One synergy across the Groupe

e4m by exchange4media Staff
Published: Nov 1, 2018 8:55 AM  | 3 min read
NeerajBassiPublicis

Publicis India has announced the appointment of Neeraj Bassi as Managing Partner & Chief Strategy Officer. Neeraj will work from the agency’s New Delhi office. Along with Srija Chatterjee and Bobby Pawar, Neeraj will help in fostering collaboration and delivering on the Power of One synergy across the Groupe.   

With over two decades of professional experience, Neeraj has worked with some of the world’s most renowned brands including Coca-Cola, Asian Paints, Cadbury, BMW, KFC, Adidas, Samsung, British Airways, WeChat, Voltas, Audi, HSBC, Max Life and Tata Singapore Airlines – Vistara among others.

He joins Publicis after a brief stint as an independent Consultant where he provided strategic guidance and brand solutions for multiple clients across various categories. Neeraj has worked with some of the top market research networks such as TNS, IMRB, and NFO and led the Strategic Planning function in advertising agencies including Cheil, Ogilvy, JWT, McCann in India and abroad. Neeraj has also won multiple awards across reputed award festivals that recognise effectiveness such as Effies (India & APAC), AMES, WARC, etc.  

Announcing the new appointment and welcoming Neeraj aboard, Saurabh Varma, CEO, Publicis Communications, South Asia said: “In Neeraj, we found a partner with a shared vision of driving a deeper level of integration within the Groupe by leveraging the Power of One model. Neeraj’s vast experience and media neutral planning approach will help clients in building a holistic brand experience which will aim to create one-to-one consumer engagement, at scale. I look forward to working with Neeraj and wish him the best of luck.”  

Welcoming Neeraj to the Publicis family, Srija Chatterjee, Managing Director - Publicis Worldwide, India said: “Neeraj joins at a time when the Groupe is implementing a profound transformation which puts our clients front and centre of everything that we do. His wealth of experience of working across diverse sectors and with cross-functional teams will help build a narrative around our clients’ business and marketing transformation that connects data, content and technology in an omnichannel world. I’m excited to welcome Neeraj to the Publicis Groupe family, and we look forward to him riding the next strategic wave at the agency.”  

Bobby Pawar, MD & CCO - Publicis Worldwide, India added: “I’ve always believed great work is born out of a strong partnership between strategy, creative and clients. Neeraj Bassi has a history of creating strategic platforms that killer ideas can springboard from. His cross-platform approach to planning will also be a huge asset to our march towards the future of creativity. It also helps that he is fun to be around. I can chat with him for hours; the chemistry is very important when you are going to be more or less living out of each other’s metaphorical pockets.”  

Commenting on his appointment, and his plans for the agency, Neeraj Bassi said: “I am really excited to be part of Publicis India and looking forward to partnering Bobby and Srija to create stellar work that stands out in the market. Working with clients as an independent consultant has given me insight on the primary concerns of CXOs and how communication can help resolve them. Clients today need an omnichannel approach to planning that focuses on identifying and solving their business problems holistically, rather than getting trapped in a discipline-specific approach. I am fascinated by the way all Groupe companies have come together at Publicis to create Power of One, and I look forward to wielding this power to build successful campaigns for our clients.”  

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Airbnb appoints Google's Aristotle Balogh as Chief Technology Officer

Balogh formerly served as Vice President of Engineering, Application Storage, Indexing and Serving at Google

e4m by exchange4media Staff
Published: Oct 26, 2018 9:06 AM  | 1 min read
AristotleBaloghAirbnb

Airbnb has announced the appointment of Aristotle Balogh as Chief Technology Officer, according to media reports.

Balogh is expected to begin his tenure with Airbnb in November and will head the engineering and data science teams. He will also be in charge of infrastructure, information security and IT, as well as engineering for payments and community support.

Balogh formerly served as Vice President of Engineering, Application Storage, Indexing and Serving at Google, where he was instrumental in developing the infrastructure and data platforms of Google Search. He also worked as Chief Technology Officer at Yahoo and VeriSign.

According to reports, the company is expected to file for an Initial Public Offering (IPO) next year and Balogh's appointment comes at a time when Airbnb is still without a Chief Financial Officer after Laurence Tosi stepped down from the role earlier this year.

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