Date-wise News

Maximize wins Britannia’s complete media business worth Rs 40 crore. Formal hand-over of responsibilities scheduled on April 1. Till now, Innovative, Mediacom and Madison were taking care of different segments.

exchange4media Staff Mar 24, 2004 11:16 AM

Marketers will be judges for the first time at this year's Cannes Lions International Advertising Festival. Three marketers -- from Procter & Gamble Co., Hewlett-Packard and Ikea -- are joining the Media Lions jury.

exchange4media Staff Mar 24, 2004 6:09 AM

Hero Honda and Honda Motorcycles & Scooters India (HMSI), a wholly-owned subsidiary of Honda Motor Company of Japan, are aggressively working towards future launch plans.

exchange4media Staff Mar 24, 2004 6:07 AM

All high-profile media stocks with the exception of Zee Telefilms plummeted to 52-week lows today as markets fretted over the string of flop films, bad musical videos and the fate of never ending TV serials.

exchange4media Staff Mar 24, 2004 6:06 AM

Content export will give new direction to the Indian entertainment industry, positioned in economic stability and a growing advertisement market, according to Mr Marcel Fenez, Asia-Pacific Leader (Entertainment & Media Practice), PricewaterhouseCoopers (PwC).

exchange4media Staff Mar 24, 2004 6:05 AM

Clients of AC Nielsen ORG MARG should get ready for an increase in subscription fees. The country’s largest market research firm is revamping its operations, overhauling its market research methodology and expanding the coverage of modern retail formats, apart from covering more towns and cities for its retail audit.

exchange4media Staff Mar 24, 2004 6:04 AM

Space TV, the DTH television joint venture between the Tata group and Rupert Murdoch’s News Corp, is likely to divest up to 29 per cent equity in the company to foreign institutional investors (FIIs) in due course. The company’s proposal with the government says the equity will be diluted by the Tata group, whose holding in the company will come down to 51 per cent from the present 80 per cent. News Corp’s holding in the company will remain at 20 per cent.

exchange4media Staff Mar 24, 2004 6:03 AM

The Ninth Public Relations Workshop discusses the increasing significance of effective communication in corporate brand building from the viewpoint of India Inc.

exchange4media Staff Mar 24, 2004 6:02 AM

Buoyed by the success of domestic online air ticket auctions, Indiatimes has carried forward the model to the international sphere in tie-up with Air India under a co-branded property called ‘Fly The World’

exchange4media Staff Mar 24, 2004 6:02 AM

The Ist Pandit Vinod Sharma Memorial Lecture was hosted by RAPA on March 23 2004 at Nehru Centre, Mumbai. The occasion was graced by the presence of Piyush Pandey, Executive Chairman & National Creative Director, Ogilvy & Mather, who spoke at length on ‘Indianness in Advertising.’

exchange4media Staff Mar 24, 2004 6:01 AM

Political advertising proves to be an interesting aspect of elections. If one thought that I&B Ministry and EC’s ban on political advertising in electronic media cooled things, Gemini TV legally challenging the rule brought the temperature right back. Surrogate advertising through NGOs, following the ban, played their own role to add heat. And now, an Andhra Pradesh High Court’s order in favour of the broadcasters has just sizzled things a little more.

exchange4media Staff Mar 24, 2004 6:00 AM

There has been a remarkable spurt of reality shows and crime thrillers on Kannada television. Udaya TV and ETV Kannada fight for a bigger pie as reality shows make inroads in Indian television.

exchange4media Staff Mar 24, 2004 5:59 AM

ORG-IMS ropes in Shailesh Gadre. Group expects the ex-Nicholas Piramal market strategist to drive growth with innovative planning and developing better services.

exchange4media Staff Mar 24, 2004 5:58 AM

ACNeilsen ORG-MARG’s fourth round of Decision Makers’ Survey throws up light on the reading habits of corporate bigwigs. Study to help marketers better understand the target group of corporate decision makers.

exchange4media Staff Mar 24, 2004 5:57 AM

Lokmat claims that as per IRS 2003-04 R1, it has carved a slot for itself in the top 10 dailies. It, in fact, states that it is at number 7 slot - ahead of Mathrubhumi.

exchange4media Staff Mar 24, 2004 5:56 AM

Sunil Khanna, President, Zee Network, has started the first round of changes in the management. Trendz has a new chief in marketing, while Zee has a new creative director and VP.

exchange4media Staff Mar 24, 2004 5:55 AM

"Diamonds were originally perceived as ‘a stone with no return’. Our campaign for ‘Nakshatra’, the mother of all branded diamond jewellery, gave legitimacy to diamond jewellery and built consumer confidence".

exchange4media Staff Mar 24, 2004 12:00 AM