Date-wise News

Rasna ties up Karishma Kapoor to promote the brand. Prahlad Kakkar to direct the commercial. The group is focussing on the mass appeal of the actress.

exchange4media Staff Mar 15, 2004 3:06 PM

Supreme Court verdicts DD to live telecast Rawalpindi one-dayer, deposit Rs 10 crore as guarantee with TEN Sports. SC to discuss other issues on Wednesday.

exchange4media Staff Mar 15, 2004 12:40 PM

In a significant move, the Rs 650 crore appliance division of Godrej and Boyce Manufacturing Company Ltd has recently inked a marketing deal between its ‘Smartcare’ service brand, and, food chains such as ‘McDonalds’ and ‘Nirulas’ across the country, in order to spur more volumes of ‘Godrej’ refrigerators.

exchange4media Staff Mar 15, 2004 6:46 AM

The recent price cut of about 20-25 per cent on its premium detergent brand - Surf Excel - will cause barely a ripple in Hindustan Lever's bottomline. But there will be a bigger impact on HLL, if the price war is followed by a loss of market share in the detergents business. Or worse, if the war spreads to other FMCG categories.

exchange4media Staff Mar 15, 2004 6:45 AM

Public broadcaster Doordarshan (DD) has shared the upbeat mood of Team India. While Sourav and his boys celebrated the win in the first one-dayer with Pakistan in Karachi on Saturday, DD was also rejoicing. For, it just made the best of its one-day opport

exchange4media Staff Mar 15, 2004 6:44 AM

Rok Sako To Rok Lo, presenting movies with just five-minute intervals, is to be aired every Sunday at 9 p.m. on Zee Cinema. The line was coined by the agency, FCB Ulka and was conceived in January. Since Dil Deke Dekho was the flavour of February, the lau

exchange4media Staff Mar 15, 2004 6:43 AM

The Telecom Regulatory Authority of India (TRAI) has issued its final consultation paper on unified licensing regime, which seeks to bring all the telecom services under one umbrella.

exchange4media Staff Mar 15, 2004 6:42 AM

Monster sees 65,000-70,000 new resumes a day from India alone. Arun Tadanki, President & MD, Asia, Monster, says this is just the beginning of a trend. He believes the growth will be triggered by a host value-added services that jobsites offer. Read more

exchange4media Staff Mar 15, 2004 6:40 AM

Last week’s analysis highlighted the dominance of the automotive sector in print advertising in 2003. We had left you with the top advertisers in this sector. Hyundai Motor India Ltd and Bajaj Auto were the toppers accounting for close to 12% of the

exchange4media Staff Mar 15, 2004 6:39 AM

The proposed Walt Disney satellite television channel in the country will be customised to local needs with substantial local content thrown in, according to Doug Miller, senior vice-president and managing director (Asia Pacific), Walt Disney Television I

exchange4media Staff Mar 15, 2004 6:39 AM

FRAMES 2004, the ultimate global convention on the business of entertainment, is here again. The agenda this time is a comprehensive one, observing various subjects that have the potential of being successful business propositions or major influencers on

exchange4media Staff Mar 15, 2004 6:38 AM

In time to come, technology will make television viewing an entirely different experience. The power of computing could make the existing TV programming formats redundant. BBC World Commissioning Editor Narendra Morar shares his perspective on this in this week’s Content is King.

exchange4media Staff Mar 15, 2004 6:37 AM

Maruti 800 has traversed through different contours of aspiration. Today, Maruti Udyog has launched two new regional TVCs to highlight the EMI as low as Rs 2,599 in a bid to position it as an upgrade for the vast two-wheeler population.

exchange4media Staff Mar 15, 2004 6:36 AM

Ten Sports on Sunday alleged that Prasar Bharti deleted its logo and all its advertising during Saturday's Indo-Pak cricket match and the Doordarshan signal was stolen in several countries since it was not encrypted.

exchange4media Staff Mar 15, 2004 6:35 AM

JWT Chennai has won the Vivekananda Institute account in a multi-agency pitch. The agencies in the pitch were O&M, Lowe, Fountainhead, RK Swamy, Mudra and Contract. The launch campaign is slated around April and will involve a gamut of activities - from mass media to direct marketing and other below-the-line activities.

exchange4media Staff Mar 15, 2004 6:34 AM

PR plays an enormous role in politics. With the right positioning at the right time, even before the election dates were announced, BJP had a head start with the ‘India Shining’ Campaign. In fact, I was just watching a television spoof on the “feel good” factor – it has become an ordinary phrase today.

exchange4media Staff Mar 15, 2004 12:00 AM