Date-wise News

The cellular subscriber base increased by 7.53 lakh in November to touch 97.30 lakh mark with the new GSM entrant BSNL notching a subscriber base of 3.55 lakh. The previous best was 489,000 in August this year.

exchange4media Staff Dec 14, 2002 8:30 AM

Internet media company Yahoo Inc.'s chief executive Terry Sernel has claimed that Yahoo would pass its target of 2 million subscribers by the end of the year and post 20 percent growth in marketing services in 2003.

exchange4media Staff Dec 14, 2002 8:28 AM

Toyota Kirloskar Motor Ltd (TKML) is all set to launch what is probably its best-loved car globally, the Corolla, in the domestic market in the first flush of the New Year, in mid-January.

exchange4media Staff Dec 14, 2002 8:27 AM

Procter & Gamble Co. will be moving its U.S. scanner data business, estimated at around $30 million annually, from Information Resources Inc. to VNU's ACNielsen Corp. The five-year deal with ACNielsen is to begin July 1, ending a P&G relationship with IRI

exchange4media Staff Dec 14, 2002 8:26 AM

Positioned as the new sign of success, the spirits major McDowell's premium whiskey brand Signature has grown by more than 650% in the last three years. It has a promotion budget of Rs. 8 crore heavily skewed towards event especially sports.

exchange4media Staff Dec 14, 2002 8:25 AM

The premier Scotch whisky brand, William Grant's, has also taken the cricket route to promote itself in Indian market. It organized a 9-month long corporate cricket tournament with participation from senior level of a wide cross section of the industry.

exchange4media Staff Dec 14, 2002 8:24 AM

Indian companies are spending almost Rs 100 crore on cricketers from India as well as other countries for endorsing their brands as the countdown begins for the World Cup in South Africa in February 2003. The money was almost three times what companies had

exchange4media Staff Dec 14, 2002 8:22 AM