`Date-wise News`

International: Grey Direct wins $60 million United Airlines account

Grey Global Group's Grey Direct has won the $50 million to $60 million account for UAL Corp.'s United Airlines' global loyalty program. The Chicago agency will handle direct marketing for communications and direct marketing efforts to promote United Mileag

exchange4media Staff Dec 27, 2002 6:56 AM

Godrej Tea launches its two flagship brands in Mumbai

Benchmarking itself on prices of the loose tea regional players and yet hoping to offer products that will give the branded tea market a run for its money, Godrej Tea Ltd launched its two flagship houses, ‘Godrej Noble House’ and ‘Godrej

exchange4media Staff Dec 27, 2002 6:47 AM

Barista to launch consumer promotions at its outlets in 2003

As part of its marketing strategy, Barista Coffee Company Ltd is planning to launch a host of consumer promotions at its outlets in 2003. For the purpose, the company is currently in talks with many entertainment, consumer goods and music companies, which

exchange4media Staff Dec 27, 2002 6:46 AM

New business, clients growth help Initiative Media cross Rs 1,000 crore billings

Initiative Media has crossed Rs. 1,000 crore in billing on the strength of new businesses, new divisions and the growth of its existing clients. The media specialist's new clients include the AOR for LG, Eveready, Zydus Cadila, Sara Lee TTK, MRF, IDEA Cell

exchange4media Staff Dec 27, 2002 6:45 AM

New audio and mobile gadgets launched, Internet feature the key driver

Philips has introduced the world's first Broadband Internet audio system, Streamium MC-i 200, in Indian market. Nokia and Motorola too are introducing new mobile handsets enriched with Internet enabled features.

exchange4media Staff Dec 27, 2002 6:44 AM

Star prefers centralized distribution deal with INCablenet, Hathway

Star India will enter into nationwide rather than city-centric deals with multisystem operators (MSOs) INCablenet and Hathway Cable & Datacom in an effort to rationalise the declaration of subscriber base and tackle the issue of under-reporting. The move i

exchange4media Staff Dec 27, 2002 6:43 AM

Timely CAS to boost revenues for broadcasters: ICICI Securities Survey

If Information and Broadcasting Minister Sushma Swaraj surprised the industry by forecasting that all pay channels would gradually shift to a free-to-air regime, a recent survey by ICICI Securities points out that broadcasters would now need to optimise th

exchange4media Staff Dec 27, 2002 6:41 AM

Reliance Infocomm to spend Rs 2 crore on DD and AIR for launch

Reliance Infocomm is all set to test launch its WLL services on 28th December. And it plans to use public broadcaster in a big way for its launch campaign. The campaign would be aired on various DD channels and All India Radio.

exchange4media Staff Dec 27, 2002 6:40 AM

Sunil Gupta, COO, RK Swamy/BBDO

On HTA: "I have fond memories of my work at HTA" On Sabbatical: "I was chilling out" On Pepsi: "Will love to work with BBDO aligned clients" On RK Swamy/BBDO: "We are adding more resources in all aspects of our business".

exchange4media Staff Dec 27, 2002 12:00 AM