Date-wise News

Creative minds across agencies constantly face the challenge of presenting a commercial that not only conveys the ad message but also attracts viewers' attention and breaks ad clutter. If the Aaj Tak, Surf and the more recent Close up and Kit Kat ads do differentiate themselves, one might think that the underlying 60's feel in all these ads is working. Definitely seen more than usual, is the nostalgic touch the new trend for creatives?

exchange4media Staff Jan 28, 2004 7:27 AM

About a third of the major marketers polled by the Association of National Advertisers believe their advertising agencies are infected by "creative arrogance," charge too much and fail to produce work that is on strategy, according to a new ANA report. The ANA, which represents a constellation of 330 marketers that spend over $100 billion annually on marketing communications, conducted the survey to explore the current state of client-agency relations.

exchange4media Staff Jan 28, 2004 6:48 AM

Taking the brand proposition of ‘Dimaag Chalega Nahii Daudega’ forward, Kellogg’s has recently tied up with Mobile2Win, to carry out an interactive SMS promotion. The SMS activity revolved around the benefits derived from a healthy breakfast of Kellogg’s Cornflakes. The promotion is three weeks long.

exchange4media Staff Jan 28, 2004 6:47 AM

Contests2win.com and Royal Challenge have announced the launch of an interactive contest - the RC Golf promotion, to get contestants to "play" golf online. This entire game is being broadcast on the MSN network through banners.

exchange4media Staff Jan 28, 2004 6:46 AM

The joint parliamentary committee (JPC) headed by Mr Sharad Pawar which is probing the high levels of pesticide content in soft drinks is expected to table its final report in Parliament on February 4.

exchange4media Staff Jan 28, 2004 6:46 AM

Godrej Sara Lee Ltd, makers of the Good Knight, Jet and Hit brands of mosquito repellent and insecticide, has ramped up its research and development to unsheathe new weapons to battle the household mosquito and insect menace.

exchange4media Staff Jan 28, 2004 6:45 AM

The tussle between broadcasters and cable networks is being played out at the regulator’s office now. In two separate meetings with Telecom Regulatory Authority of India (Trai) chairman Pradip Baijal on Tuesday, broadcasters and cablewallahs rained brickbats on each other.

exchange4media Staff Jan 28, 2004 6:44 AM

Zee Telefilms has posted a net profit of Rs 36.75 crore for the third quarter ended December 31, up 65.61 per cent compared with Rs 22.19 crore in the corresponding period of the previous year. Net sales increased 34.22 per cent at Rs 166.44 crore (Rs 124 crore). The growth, according to the company, was driven by higher pay revenue from domestic and international markets and a strong recovery in advertising revenue.

exchange4media Staff Jan 28, 2004 6:42 AM

JWT Bangalore has been awarded finalist status in the New York Festivals Advertising Marketing Effectiveness (AME) Awards 2004. The agency’s entry, ‘Launch of Lipton Tea campaign’ is part of the highly competitive non-alcoholic beverage category. The award will be announced on January 29.

exchange4media Staff Jan 28, 2004 6:42 AM

Corporates, written about all the time across mediums, have little or no knowledge about the effect of their coverage. Now, they can breathe a sigh of relief. A new media evaluation tool ‘Eikona Media Monitor’ has been introduced by Tam Media Research. The service quantifies the impact of public relations and image-building campaigns. The attempt is to ‘objectively’ capture and analyze the media coverage. The database is customized and players can get indicators on their own coverage as well as benchmark them against the coverage given to competitors. The new tool seems relevant in the current context when there have been a number of corporate public relations fiascoes.

exchange4media Staff Jan 28, 2004 6:41 AM

Broadcasting companies urged the Telecom Regulatory Authority of India (Trai) to adopt a pro-competition and free-market approach in handling the pay-TV channel pricing issue. They added that the regulator should also avoid administered pricing of channels. In a presentation to the Trai, the broadcasters — under the aegis of the Indian Broadcasting Foundation (IBF) — said the Trai should not take steps to restrict advertisement revenues as it would stifle the industry’s growth and its ability to reinvest.

exchange4media Staff Jan 28, 2004 6:40 AM

Indian television's afternoon slot is a growing one and looking at ratings a speedily growing one at that. Afternoon properties like Bhabhi and Kumkum generate TRPs that are better than a few primetime programmes. The repeats of Astitva and Tum Bin... in afternoon gross almost the same ratings as primetime. With afternoon slot adding the advantage of cost efficiency, it is worth finding how the industry sees it changing.

exchange4media Staff Jan 28, 2004 6:38 AM

The Bangalore branch of Grey Worldwide welcomed its new Head yesterday. Anirudha Mukhedkar, the outgoing VP, has relocated to Mumbai and will head Grey operations there. Taking his place in Bangalore is Sushant Panda, another Grey old-timer.

exchange4media Staff Jan 28, 2004 6:03 AM

Cricket, as we all know, means money not only for the eleven on the field but also for Cricket Boards and channels that bag the telecast rights for these tournaments. As per projections by Madison Media, Season 2002–2003 (July - June) saw total revenue generation of Rs 338 crore for the channels. For 2003–2004, the figure is likely to go up to Rs 403 crore, and in the consecutive year, it is likely to be Rs 305 crore.

exchange4media Staff Jan 28, 2004 6:02 AM