Date-wise News

HSBC, the London-based financial services company, is putting its global marketing communications account in review. The move, widely rumored to happen late last year, will affect every aspect of marketing, from media buying to creative to below-the-line services such as public relations.

exchange4media Staff Jan 20, 2004 6:02 AM

Discarding the idea of having a single celebrity endorser for its brand, Fuji Films has decided to rope in photographers who are specialists in their respective fields. It has launched a new set of brand endorsers — The Fujifilm Super Six, with some of the best photographers related to different disciplines such as Rajesh Bedi-Wild Life, Pradeep Mandhani-Cricket, Prabuddha Das Gupta-Fashion, Avinash Pasricha-Indian Classical Dance, Ashok Dilwali-Landscapes and Prakash Dubey-Birds.

exchange4media Staff Jan 20, 2004 6:01 AM

India outbound is fast becoming a lucrative market for international tourism boards. Waking up to the potency of tourism as a revenue generator, a number of destinations are promoting every saleable feature. Dubai, however, continues to rule the travel roost.

exchange4media Staff Jan 20, 2004 6:00 AM

Five years after it aborted a planned foray into the Indian market, German luxury carmaker, Audi AG is again preparing to drive on to Indian streets with the Rs 35 lakh two-door TT Coupe. This will be Audi's third attempt to enter the Indian market.

exchange4media Staff Jan 20, 2004 5:59 AM

BBC World Service Trust has got together with Doordarshan and the National Aids Control Organisation to bring the second series of Jasoos Vijay. The interactive thriller has returned on DD 1 with more action, drama and interactivity in its prime band of 9:00 p.m.

exchange4media Staff Jan 20, 2004 5:59 AM

After being in a wait-and-watch mode for long, television broadcasters have bounced back in the CAS (conditional access system) scene. For the first time in several months, broadcasters had a formal meeting on CAS and other commercial issues of the sector here on Monday. The meeting, it is understood, was triggered by the recent Telecom Regulatory Authority of India (Trai) order which had frozen the monthly cable TV rates.

exchange4media Staff Jan 20, 2004 5:58 AM

Spurred by the success of the ‘India Shining’ campaign, the NDA government has decided to increase its adspend on regional TV channels, publications and private FM radio stations. According to advertising industry sources, the government is also planning to keep its propaganda machine working overtime even after the announcement of the dissolution of the Lok Sabha, expected sometime next month.

exchange4media Staff Jan 20, 2004 5:57 AM

‘Media Network’ has launched a headhunting service for advertising and media professionals. “I’ve seen how difficult it is for media setups to find the right people, at the right time, for the right kind of money and vice-versa,” explains Sunil Kumar, the man spearheading the operations.

exchange4media Staff Jan 20, 2004 5:56 AM

BSkyB, UK’s leading digital TV provider, and Star, Asia’s largest television network, announced that Star’s flagship Hindi entertainment and news channels will be available on Sky Digital from March 1, 2004. The two channels are Star Plus and Star News, the first South Asian news channel in the UK.

exchange4media Staff Jan 20, 2004 5:55 AM

If one thought 2003 was big for the news segment, think again. Growth wise, the most popular of all niche genres should only see more in 2004 – more share, more dare and more competition to beware. The year holds a lot in store, with new channels coming up, existing channels establishing themselves, and planners sure about the segment’s growth. But as always, there’s a catch.

exchange4media Staff Jan 20, 2004 5:55 AM

Sunday, January 18 saw India trounce Australia in a One Day Cricket match. The nail biting finish made it all the more exciting. Advantage – ESPN Star Sports. The India-Australia series, though exciting, has been much of a one sided affair till this one, especially in case of India playing in Australia. And even the channel would not have thought that the Indian team would play so well, and they would garner good ratings.

exchange4media Staff Jan 20, 2004 5:54 AM