Date-wise News
Public broadcaster Prasar Bharati only has highlights in its kitty, even as it had gone all out to grab the terrestrial rights (live or deferred) to the India-Pakistan cricket series. Satellite TV rights holder to the series, Dubai-based Ten Sports, has reiterated its stand that it would not allow anything more than highlights.
exchange4media Staff Feb 13, 2004 7:22 AM
Though the fate of India-Pakistan cricket series hangs in balance, Prasar Bharti has succeeded in securing the radio rights for it. Interestingly Prasar Bharti had earlier lost the bid for the radio rights for India, as Ten Sports that sought global radio rights from Pakistan Cricket Board (PCB) was the highest bidder.
exchange4media Staff Feb 13, 2004 7:18 AM
The advertising industry has not kept up with sweeping changes in the market or with consumer mindsets and must quickly embrace a shift to "permission marketing," Procter & Gamble's marketing chief will tell the American Association of Advertising Agencies this morning.
exchange4media Staff Feb 13, 2004 7:17 AM
The Tata group is looking at developing a common loyalty programme across a coalition of 12 of its consumer brands. Some of these brands would include Titan, Tanishq, Tata Motors, VSNL and Westside, in short any Tata group brand that is sold through managed retail outlets, or the Web, where data on consumers can be captured.
exchange4media Staff Feb 13, 2004 7:16 AM
C P Thomas, founder of communications and public relations firm ZZEBRA, believes that PR must include managing stakeholder relations and much more. The static vision of PR must change, he says. Get the big picture in this week's PR Watch.
exchange4media Staff Feb 13, 2004 7:15 AM
After a soft launch using billboards and newspapers, Trendsmith intends to launch a major promotion in early March at its Loudon Street showroom in central Kolkata. The promotion shall see the signature line of Nirmal Zaveri for the first time. The openin
exchange4media Staff Feb 13, 2004 7:14 AM
Even as the global soft drink major — Coca Cola — is still trying to shake off the effect of the pesticide issue in India, the Atlanta-based company on Wednesday said that the controversy had a short term negative impact on its financial performance in India in the year 2003, adding that its unit case volume grew 22 per cent during the year.
exchange4media Staff Feb 13, 2004 7:13 AM
The consumer electronics and durables industry is now tackling the issue of uneven growth experienced within the four regions of the country. The industry has initiated a debate to address stagnation and region-specific problems, a Consumer Electronics & TV Manufacturers Association (CETMA) official said.
exchange4media Staff Feb 13, 2004 7:12 AM
While the ready to drink segment (RTD) has not received the kind of welcome it was hoping for, McDowell’s remains optimistic. Apart from chalking out a number of marketing initiatives, it is hoping for friendlier government policies. The company see
exchange4media Staff Feb 13, 2004 7:11 AM
This Sunday, thousands of people are expected to run on Mumbai roads. Quite a few routes will be closed for the same. The occasion is Standard Chartered Mumbai International Marathon 2004.
exchange4media Staff Feb 13, 2004 7:10 AM
Indiatimes positions itself as technology leader with APIC, an in-house innovation that upgrades the Indiatimes user to chat and check mail at the same time. The company is focused on increasing the technological quotient of Indiatimes.
exchange4media Staff Feb 13, 2004 7:09 AM
In a bid to break out of the mould, news channels are experimenting with a variety of programming formats lately. Significantly, the results are beginning to show, especially in the case of Aaj Tak’s recently-launched programme ‘JBC’.
exchange4media Staff Feb 13, 2004 7:08 AM
With the average age of an Indian as low as 24 years and salaries growing at a faster clip than the rest of the world, there would be no shortage of business for the country’s retailers, said the KSA Technopak’s Retail Outlook Study 2004. The good news, however, comes with a caveat that the 500 million Indians below the age of 21 are a vastly different buying species that their predecessors.
exchange4media Staff Feb 13, 2004 7:07 AM
Nearly 75 leading professionals who worked with Ulka in the mid-1980s will get together at TBWA India CMD George John's place on the Valentine's Day to recall the good old days. A trend in the making, perhaps.
exchange4media Staff Feb 13, 2004 7:05 AM
What does Doctor Taylor Haze have that other women don’t? What is the extent of Shiela’s insanity? Does Brooke carry a candle for Thorne? Or maybe Ridge? Wasn’t it Eric a while ago? <I>Bold and the Beautiful</I> is perhaps the only family saga that continues to survive on English entertainment channels. On the other hand, Hindi family soaps (<I>Kahani Ghar Ghar Ki, Kyunki Saas Bhi Kabhi Bahu Thi, Kahiin To Hoga</I>) continue to rule the roost and deliver a frenzy of ratings. Are family sagas out of vogue, when it comes to English entertainment channels?
exchange4media Staff Feb 13, 2004 7:04 AM
For Sony, the last quarter of 2003 went off well. But from December 28, 2003 to January 31, 2004 the channel had no such luck. If the ratings of weekdays and weekends are observed, the latter is performing better. Interestingly however, that is the area t
exchange4media Staff Feb 13, 2004 7:03 AM
“The fact is that it had nothing to do politically. It’s (India Shining) a campaign that invited the industry and individuals like you and me to participate in a booming economy.”
exchange4media Staff Feb 13, 2004 12:00 AM
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