International News
The global mobile phone gaming market more than doubled in 2003 to $587 million from a year earlier and is expected to grow six-fold to $3.8 billion in 2007, according to estimates from Informa Media Research in London.
Procter & Gamble Co. confirmed that five agencies are pitching its estimated $4 billion U.S. marketing communication planning account. Others include two media planning incumbents, Publicis Groupe's Starcom MediaVest Group and Grey Global Group's Mediacom. Havas' MPG, which handles P&G media business outside the U.S. and formerly had a role under former P&G roster shop Arnold, New York, is also pitching the business, as is Aegis Group's Carat of New York.
Internet advertising has rebounded from the dog days of the dot-com bust and is on track this year to eclipse the record $8.1.billion in revenues it took in four years ago.
In an adjustment to its overall corporate branding strategy, IBM today announced it is placing more emphasis on the word "on" in its global ad campaigns, to underscore the importance of its nearly 2-year-old effort promoting "on demand" computing services.
Unilever is reviewing its $1.2 billion advertising media-buying account across Europe and has asked two non-roster media specialist agencies to pitch for the business.
Ad Watch: Outlook 2004, the state of the advertising and marketing environment, is once again on the minds of investors, marketers and media and agency executives. A highlight of this year's summit will be the political advertising panel, which will investigate the business of politics and media.
Andrew Robertson has been named worldwide CEO of Omnicom Group's BBDO Worldwide, taking over for Allen Rosenshine, who will remain chairman, according to an executive close to the situation.
WPP Group has won HSBC Holdings' consolidated global marketing services review, according to J. Walter Thompson, one of the agencies on WPP's team. In addition to JWT, WPP's team was comprised of Red Cell in Europe and Bates in Asia for creative; Group M for media buying and 141 Worldwide for direct marketing; and Landor for corporate identity.
Editors and publishers from Europe and the United States have warned that nontraditional communications - such as cell phone text messages - are rapidly outflanking radio, television, and print media because of their immediacy and proximity to the public.
Online auction and merchandising giant Amazon.com is entering the search fray with the launch of A9.com, a search engine that presents search results with adjacent columns of related personal and product information. While Amazon.com has always had a search engine at the core of its books and merchandise site, its new A9.com is a full-bodied, Web-roaming search engine that competes with sites such as Google and Yahoo! to provide Web-wide search capabilities.
Commercial messages have seeped into the plots of movies, the very fabric of TV shows and video games, and even into the plots of novels. But that may have been just the beachhead. Now a growing number of marketers want to persuade the nation's print magazines to open the text of their editorial pages to product placements.
Pornography and spam continue to flood email inboxes despite government attempts to stem the tide, according to the internet security and filtering firm Surfcontrol. New laws passed last December made it a criminal offence, punishable by a fine, to send spam to private email addresses.
Call it the latest twist on a traditional sandwich board. With temporary tattoos affixed to their foreheads, young adults swarmed into Times Square to spread the word about Toyota's Scion and its latest model, the tC coupe. The one-day effort is the brainchild of guerilla marketing firm Cunning, a London-based operation that opened in New York late last year.
Britain's largest advertising company, WPP, bowed to shareholder pressure yesterday and postponed a vote on an executive pay scheme that could hand Sir Martin Sorrell up to £44m. The group's extraordinary meeting will take place on April 16, nine days later than planned. WPP also agreed to change the performance criteria which could trigger the multimillion-pound windfall for its chief executive.
Nielsen Media Research is delaying the rollout of its "local people meters" in the New York market under pressure from local lawmakers and network executives who fear an undercounting of minority viewership.
Procter & Gamble Co. used marketing-mix modeling last year to change how it spent more than $400 million of its marketing budget, or nearly a tenth of its $4.3 billion reported global outlay. The reasons, according to practitioners, include better analytical tools and growing familiarity among an increasing pool of marketers.
Marketers will be judges for the first time at this year's Cannes Lions International Advertising Festival. Three marketers -- from Procter & Gamble Co., Hewlett-Packard and Ikea -- are joining the Media Lions jury.
WPP Group is expected to disclose that it intends to build a third international media network when it reports on its 2003 financial results. Martin Sorrell, WPP's chief executive, is pulling together some of the holding company's unaligned media agencies, such as Maximize in Asia and Media Insight in Germany, to create a third media network alongside MindShare and Mediaedge:cia.
Microsoft is to banish pop-up advertising, regarded as one of the most irritating forms of online advertising, from its worldwide network of MSN sites. The US software giant has said pop-ups will no longer plague the 350 million users who visit its sites around the world after research showed consumers were no-longer prepared to tolerate the advertisements.
Coca-Cola company chairman and chief executive Doug Daft said on Thursday he plans to retire at the end of the year, citing his “own personal wishes.” Mr Daft did not elaborate on his decision in a statement issued by the company, the world’s biggest soft drink concern.
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