`Date-wise News`

Lexmark embarks on a 'Print and Win' consumer promo

One of the world's leading printer manufacturers, Lexmark International, has launched 'Print And Win' contest in India. It is a nationwide contest to educate users on the benefits that accrue from standardising on printing solutions from Lexmark and in bu

exchange4media Staff Dec 9, 2002 6:38 AM

Regret

We regret our decision to carry the story - "Who will buy media for Reliance Infocom?" on December 6, 2003. The story reports that MindShare has lost the Reliance Infocom account as it "promised 60% savings on the company's media spend, however effective s

exchange4media Staff Dec 9, 2002 6:37 AM

International: Personal Video Recorders to generate $7 bn in US, TV ad spend to decline by '07

Three of four companies that advertise on national TV said they will reduce their spending over the next five years, two-thirds said they will increase spending on program sponsorships, and 46% indicated that their budget on product placement will increase

exchange4media Staff Dec 9, 2002 6:36 AM

Northern Railways provides ad space on train exteriors

Taking a leaf from Western Railways, which has been experimenting on selling ad space on the train exteriors, more so local trains in Mumbai, the Northern Railways has introduced advertising options of branding the complete bogie from outside.

exchange4media Staff Dec 9, 2002 6:34 AM

Godrej plans to launch two tea brands by January

The Godrej group is launching two tea brands, Godrej Noble House and Godrej Chai House, by January 2003 as part of its foray into beverages. The group, which intends to be a niche player in tea, set up Godrej Tea, a subsidiary of Godrej Industries early th

exchange4media Staff Dec 9, 2002 6:34 AM

TAM data available for two new markets

TAM plans to cover almost 100% of Class 1 India with a sample of 4555 households in the next couple of months. It would also provide strata reporting as States/Rest of States will be split for reporting purposes as 1 Mn.+ and 0.1 - 1 Mn. First two new mark

exchange4media Staff Dec 9, 2002 6:32 AM

AAAI sets up committee to examine issues concerning agency remuneration

In a significant move, the Advertising Agencies Association of India (AAAI) has set up a ‘steering committee’ to examine the issues concerning the agency remuneration system in the Indian advertising industry. The committee’s members have

exchange4media Staff Dec 9, 2002 6:31 AM

Rising subscription prices: Changing dynamics of television access business – Part I

As we write this analysis, one of the major player of Indian broadcasting industry, is busy in their meeting room thrashing out another hike in their subscription rates. Adding fuel to the vicious cycle of under-declaration and over pricing.<br>In this fir

exchange4media Staff Dec 9, 2002 6:31 AM