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Date-wise News

International: Internet advertising revenue shows slight improvement

International: Internet advertising revenue shows slight improvement?blur=25

According to a report released by the Internet Advertising Bureau and PricewaterhouseCoopers Internet ad revenue in the U.S. hit $1.47 billion for the third quarter, inching up just 1% from the previous quarter.

exchange4media Staff Dec 26, 2002 6:56 AM

International: Advertising industry to grow by 6 per cent in revenues next year

International: Advertising industry to grow by 6 per cent in revenues next year?blur=25

Advertising revenues are set to grow by 6 per cent next year. The forecast, due to be published shortly by the Advertising Association, is almost three times the rate of expansion predicted by Zenith, the media group that is usually seen as the leading UK

exchange4media Staff Dec 26, 2002 6:55 AM

Shaw Wallace banks on golf, cricket and basket ball to build equity for its brands

Shaw Wallace banks on golf, cricket and basket ball to build equity for its brands?blur=25

Shaw Wallace & Co. Ltd. is banking on golf, cricket and possibly basketball to build equity for its various brands. The third of the four-leg Royal Challenge Grand Prix golf tournament kicked off in Chennai on Christmas Day, and the company reiterated its

exchange4media Staff Dec 26, 2002 6:54 AM

WLL to realign the mobile market in a major way

WLL to realign the mobile market in a major way?blur=25

According to a recent survey done by the research major IDC, around 21% of GSM based mobile subscribers in top 10 cities in the country will churn in favour of wireless in local loop (WLL) services.

exchange4media Staff Dec 26, 2002 6:53 AM

Consumer electronics companies upbeat about growth

Consumer electronics companies upbeat about growth?blur=25

Upbeat about the current growth in the segment, the consumer electronics manufacturers have set optimistic targets for themselves for the next year. The industry proposes to exit the year 2002 with a growth of about 20 per cent for the colour television (C

exchange4media Staff Dec 26, 2002 6:48 AM

International Stars shine in new Pepsi TVC

International Stars shine in new Pepsi TVC?blur=25

With nothing going right for the Indian Cricketers in New Zealand, Pepsi, the official sponsor for ICC World Cup cricket comes up with a new TV campaign featuring All International Stars.

exchange4media Staff Dec 26, 2002 6:46 AM

Showtime unable to club group of Indian channels on its DTH bouquet

Showtime unable to club group of Indian channels on its DTH bouquet?blur=25

Viacom-promoted Showtime, has been unable to cobble together a group of Indian channels for viewers on DTH platform in the Middle East and North Africa this year, due to technical reasons. Showtime’s original game plan was to launch at least a 5-chan

exchange4media Staff Dec 26, 2002 6:45 AM

MAX woos advertisers. Claims 50% sellout

MAX woos advertisers. Claims 50% sellout?blur=25

MAX is wooing the advertisers with customized ad packages for the World Cup Cricket. The USP over DD? Lower ad clutter and value additions. The channel claims it has already locked-in 45-50% of ad inventory.

exchange4media Staff Dec 26, 2002 6:44 AM

'TV Channel marketing to replace programme marketing post CAS'

'TV Channel marketing to replace programme marketing post CAS'?blur=25

In the new CAS regime, broadcaster would need to focus on marketing their Channel aggressively. The current approach of marketing the programme will give way to aggressive marketing of channel as brand. And consumers will seek wider channel choices across

exchange4media Staff Dec 26, 2002 6:43 AM