Date-wise News

Coca-Cola Co. has tapped Interpublic Group of Cos.' Foote, Cone & Belding Worldwide, Chicago and New York, to handle its estimated $10 million to $12 million Diet Coke account. The review had been narrowed to FCB and sibling Lowe, New York, the incumbent.

exchange4media Staff Dec 21, 2002 6:06 AM

Cafe Coffee Day, the retail chain division of Amalgamated Bean Coffee Trading Co Ltd, based in Bangalore, has outlined an ambitious strategy to expand its base within the country. The management plans to invest around Rs 100 crore for the expansion project

exchange4media Staff Dec 21, 2002 6:05 AM

Amrit Agro Industries Ltd, (AAIL) has decided to exit from its traditional snacks business. The decision to exit the traditional snacks business comes almost a year after AAIL, or the then Uncle Chipps Co, had sold its immensely popular chips brand to Peps

exchange4media Staff Dec 21, 2002 6:04 AM

Procter and Gamble Home Products has unveiled a new ad campaign, called Magic Moments, for its detergent brand, Advanced Ariel Compact. The Magic Moments ad communicates to housewives and mothers that the detergent washes away stains in its first wash, as

exchange4media Staff Dec 21, 2002 6:03 AM

LG is planning to consolidate its Indian operations by integrating its sales and marketing and distribution of three arms under the flagship LG Electronics India, the consumer electronics arm of the parent.

exchange4media Staff Dec 21, 2002 6:03 AM

J Walter Thompson (JWT) has got the approval from its shareholders for the transfer of the media planning and operations business of the company to WPP Marketing Communications India P. Ltd. The approval came during the extraordinary general meeting held o

exchange4media Staff Dec 21, 2002 6:02 AM

Reliance Infocomm's will unleash a high voltage outdoor campaign that will wrap urban India in an unprecedented way. Industry sources say that Reliance would takeover roughly four million sq ft area of outdoor hoarding space across Indian cities to support

exchange4media Staff Dec 21, 2002 6:01 AM