Date-wise News

Coca-Cola Co. narrowed its search for an Interpublic Group of Cos.' agency to handle its estimated $10 million to $12 million Diet Coke account.

exchange4media Staff Nov 30, 2002 6:41 AM

Airtel has recently launched LuvM8, a multi-player mobile dating game using short messaging service (SMS). The new matching and dating service is targeted at Airtel's customers opting for Magic, a prepaid mobile subscription service.

exchange4media Staff Nov 30, 2002 6:40 AM

From the bush to the cup: that is the thrust of the new communication for Tata Tea, the group's flagship brand that was relaunched recently with new packaging and advertising.

exchange4media Staff Nov 30, 2002 6:39 AM

International retail chain Life Style promoted by Landmark Group of Dubai, with over 300 stores in Europe, Gulf and India has embarked on an ambitious expansion plan in India with the opening of its biggest store in Gurgaon today.

exchange4media Staff Nov 30, 2002 6:38 AM

Noted TV serial maker and former ideation head of Zee Telefilm Vinta Nanda is taking time off from the small screen to produce two feature films.

exchange4media Staff Nov 30, 2002 6:37 AM

Procter & Gamble (P&G) has decided to break its three-year distribution alliance with Marico Industries for its Old Spice, a shaving cream and lotion, Pampers diapers and Ariel detergent cake. The disengagement will be effective from December 1, 2002.

exchange4media Staff Nov 30, 2002 6:29 AM

The electronics major LG unveiled its 'Cricket First' campaign comprising of 22 TVCs with a promotions budget of Rs.40 crore. Aimed at the upcoming Cricket World Cup, it features all the captains of the 14 participating teams besides Ravi Shastri.

exchange4media Staff Nov 30, 2002 6:27 AM