Authors
Fastrack has launched category extension by foraying into bags, belts, wallets and wristbands, besides its current portfolio of wrist gear and sunglasses. It is learnt that Lowe would continue to handle the communication for the new categories of Fastrack as well.
Tuhina Anand Feb 24, 2009 7:18 AM
Sumathy Nagendra, who has spent close to 18 years in media selling ad sales, has ventured on her own and started an ad sales network called Bhumika Media. She was earlier General Manager – South with Divya Bhaskar, the Gujarati paper from the Bhaskar Group.
Tuhina Anand Feb 20, 2009 7:02 AM
In the first part of the ‘Brand Makeover’ report, exchange4media had brand consultants giving their take on which brands they would like to see in a fresh, new avatar and how. In this report, we got a few creative honchos from advertising agencies to name the brands they would like to resuscitate and revamp.
Tuhina Anand Feb 17, 2009 6:35 AM
Brands need to undergo changes to lend freshness to them, besides making them relevant to the ever changing consumers. exchange4media got a few brand consultants to name the brands that they would like to breath a new life into and their makeover mantra for them. Find out what the brand magicians have to say.
Tuhina Anand Feb 16, 2009 7:17 AM
MySpace, which describes itself as a social portal, has embarked on an ambitious drive to make its brand prominent in the Indian space. MySpace has recently introduced its exclusive Black Curtain Screening programme, a new flagship entertainment programme, for users in India.
Tuhina Anand Feb 14, 2009 7:11 AM
Amid the slowdown pangs Smile Interactive Technology Group (SITG) has stepped up an ambitious project to create a dedicated digital delivery hub aimed at fulfilling the digital marketing, production and delivery needs of global brands. The company will be targeting the international markets through this initiative.
Tuhina Anand Feb 11, 2009 7:01 AM
Advertising veteran Suresh Manian has joined hands with Bimal Nair to start The Conversation Company. Manian is the Co-founder of Bangalore-based creative agency Fisheye Creative Solutions. He moved out of the agency nearly eight months back. Nair is the former Executive Vice-President, Rediffusion Y&R Mumbai.
Tuhina Anand Feb 10, 2009 7:05 AM
Advertising is an ideas business, but the idea needs to be in a relevant context, else the end product – though a creative genius – might not go down well with its TG, which is after all the aim of advertising. Creative agencies get into lot of research on any given category or a brand, but it remains to be discovered where the final vote goes.
Tuhina Anand Feb 6, 2009 6:38 AM
Star Jupiter Entertainment Television Ltd has become active following formation of the JV in November 2008. Anup Chandrasekharan, who has quit as Business Head of Zee Kannada, is slated to join the JV’s Kannada GEC Suvarna as its COO, according to sources close to the development.
Tuhina Anand Feb 3, 2009 7:16 AM
Tag Media Network has also come out with a study that showcases the relevance of the in-store television medium and the quality of people that it reaches. The Tag Media Audience is a research designed to present an overview of Tag’s audience in the context of the Indian market.
Tuhina Anand Feb 2, 2009 6:45 AM
Mobile ad network mKhoj has entered into a strategic mobile advertising partnership with Vuclip, one of the world’s leading mobile video search and delivery providers. mKhoj is also looking to get its clients to allocate 5-10 per cent of their budgets for the application of mobile advertising in their annual plans in 2009.
Tuhina Anand Jan 29, 2009 6:52 AM
Bangalore-based Temple Advertising has been assigned the creative mandate for electric car Reva following a formal pitch involving 3-4 agencies. The size of the business is approximately Rs 4 crore. Reva has seen sporadic advertising in the past. At one point of time, Rediffusion Y&R Bangalore used to handle the business.
Tuhina Anand Jan 28, 2009 7:20 AM
For the advertising industry, the year gone was a mixed package. The year put India and JWT on the global advertising map with the agency bagging India’s first ever Grand Prix at the 55th Cannes Lions International Advertising Festival. By the end of 2008, the advertising industry too was taken by `recession' and there was enough talk on tackling the issue with innovative, cost-effective means of communications. Amen to that! <br> <b>Guest Article: </b><br> <a href=http://www.exchange4media.com/Annual/2008/Guest_Madhukar.asp target= _blank >A time for looking inwards: Madhukar Kamath </a> <br> <a href=http://www.exchange4media.com/Annual/2008/Guest_Agnello.asp target= _blank>We believe therefore we are...: Agnello Dias </a>
Tuhina Anand Jan 22, 2009 7:08 AM
Metro Now, the compact daily from Metropolitan Media Company, a 50:50 joint venture between The Times of India and HT Media Ltd, is shutting shop in its current avatar. Company sources have confirmed that Metro Now would now be converted from a daily to a weekly community paper, beginning with the Gurgaon market.
Tuhina Anand Jan 21, 2009 7:17 AM
Brands are not built overnight, and once a trusted brand loses it equity, it is a Herculean task to rebuild that equity. While it is debatable whether a brand can regain its lost glory, corrective measures are definitely required, and that too immediately. Some leading brand and marketing consultants share their insights on rebuilding a tainted brand with exchange4media.
Tuhina Anand Jan 19, 2009 6:36 AM
It is learnt from industry sources that Piramal Healthcare Ltd has consolidated the creative duties for its OTC business with Orchard Advertising. Till recently, the company had JWT, McCann Erickson and Orchard on its roster. The account size is pegged at upwards of Rs 50 crore. Lodestar Universal continues to handle the media duties.
Tuhina Anand Jan 10, 2009 7:06 AM
The Advertising Club Bangalore has elected Malavika R Harita, CEO, Saatchi & Saatchi Focus, as its new President for the year 2009-10. Harita takes over from PR Satheesh, COO, Tag Media Network, who is the outgoing President.
Tuhina Anand Jan 9, 2009 7:29 AM
Shocking as it may sound, but the truth is that most Indian creative agencies – yes, the biggies too – don’t have their presence in the cyber world. By not leveraging this medium to their advantage, the advertising industry is missing out on a huge opportunity to talk about themselves and their work, which can reach millions.
Tuhina Anand Jan 7, 2009 6:43 AM
After covering the beat for few years now, I would like to believe that I know most of the tricks of the trade and can cajole ‘sources’ to come out with their secrets. But that’s my thinking and it doesn’t really have to be in sync with reality.
Tuhina Anand Jan 1, 2009 7:53 AM
JWT Bangalore, which will be completing three decades in Bangalore, and more than 25 years in its old office on Residency Road, has finally moved to a more contemporary and spacious new office at Embassy Heights on Madras Road. The new office will house JWT, RMG Connect and IPAN (PR arm) under one roof.
Tuhina Anand Dec 26, 2008 6:40 AM
With an intriguing name like Hungry & Foolish Creative Products, one definitely would want to know more about such an agency, especially the choice of name. However, founders Ramesh Srivats and Anto Noval prefer to remain tightlipped, for now, even as we wait for one the newest enterprises in the Bangalore market to open up more about their activities.
Tuhina Anand Dec 24, 2008 6:30 AM
While today branding has come up in a big way, it wasn’t the case a decade back. In that sense, brand-comm, which launched a decade back as brand.comm, can be said to be ahead of its time. So, it’s only befitting to find out from one of the pioneers in branding, Ramanujam Sridhar, CEO and founder of brand-comm, to speak about what lies ahead in this field.
Tuhina Anand Dec 23, 2008 7:19 AM
What’s in a name? Apparently everything, especially if that name happens to be that of your competition that you use at will. You just might be dragged into a lawsuit. This is exactly what happened recently when Horlicks, the health drink from Glaxo SmithKline (GSK) in its TVC blatantly showed its competitor brand Complan and compared how Horlicks was a smarter choice.
Tuhina Anand Dec 15, 2008 6:59 AM
While there is in-store advertising by prominent players like OOH Media or Tag Media, which use the audio-visual medium extensively to reach to consumers at the shop floor, the medium of mall radio is also rapidly making its presence felt in Bangalore.
Tuhina Anand Dec 12, 2008 6:59 AM
With marketing of films becoming more challenging, Bollywood filmmakers are turning to newer avenues to promote new releases. While using the Internet to promote films is not a new phenomenon, what is interesting is the newer ways in which this medium is being tapped. The latest to join the club is SRK-starrer ‘Rab Ne Bana Di Jodi’, which has an innovative tie-up with ibibo.com.
Tuhina Anand Dec 10, 2008 6:27 AM
HomeShop 18, the 24-hour shopping channel from the Network 18 Group stable, is six-month old player in the market, but the channel has been witnessing a steady growth in transactions happening every month. However, despite the growth, HomeShop 18 is fighting many myths that have formed, courtesy the tele-shopping slots on various channels.
Tuhina Anand Nov 27, 2008 6:34 AM
Continuing with the focus on the economic slowdown and its impact on the advertising industry, in this second part, exchange4media turns its attention on the media agencies. As in the case of the creative agencies, media agencies, too, have taken a cautious approach towards hiring, but there have been no firings, yet.
Tuhina Anand Nov 24, 2008 7:04 AM
With the economy facing its worst ever crisis in years, various sectors are in the ‘rightsizing’ mode and everyone is dreading when and where the next pink slip axe will fall. Usually complaining of a talent crunch, the advertising industry, too, is just about beginning to face the impacts of the slowdown. exchange4media speaks with ad hochos how the industry is holding up.
Tuhina Anand Nov 21, 2008 6:51 AM
Radio One, which is completing two years in Bangalore, is now looking at building on the gains that have accrued thus far and strengthen its hold on its listeners by building strong communities.
Tuhina Anand Nov 17, 2008 5:55 AM
BSA Motors, a business unit of Tube Investments of India (TII), has launched five models of BSA eScooters. The company has assigned its creative duties to JWT. The size of the business is estimated to be over Rs 10 crore. Mindshare continues to handle the media duties for the entire TII Group.
Tuhina Anand Nov 12, 2008 6:34 AM
TOP STORIES
