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Planman Stars, the sports marketing company from Planman Group, has tied up with Zee Group to use virtual advertising on Zee TV’s flagship programme ‘Sa Re Ga Ma Pa’. There ads are set to be unveiled around December this year. Planman Stars had recently brought to India the concept of virtual advertising in association with US-based company Brand Magic.
Tuhina Anand Nov 3, 2010 8:33 AM
Ravi Joshi has joined DNA Bangalore as its Resident Editor. Joshi moves from The New Indian Express where he was the Deputy Resident Editor based in Bangalore.
Tuhina Anand Oct 26, 2010 8:49 AM
Nirlep, a name to reckon with in the non-stick cookware segment, has revamped itself after a period of 27 years.
Tuhina Anand Oct 25, 2010 8:28 AM
It is learnt from sources close to the development that Prathap Suthan, National Creative Director at Cheil Worldwide, SW Asia has put in his papers. Suthan has been with Cheil for the past three years.
Tuhina Anand Oct 23, 2010 9:22 AM
It is learnt from sources close to the development that Prathap Suthan, National Creative Director at Cheil Worldwide, SW Asia has put in his papers. Suthan has been with Cheil for the past three years.
Tuhina Anand Oct 22, 2010 2:58 PM
The Kannada news broadcasting space is heating up. Now, politician and miners Reddy Brothers of Bellary have also joined the race as they plan to launch their own news and entertainment .
Tuhina Anand Oct 22, 2010 8:41 AM
Marketing consultancy firm AZ Research Partners firmly believes that research is moving very fast towards social media platform and that online research will be the next big thing.
Tuhina Anand Oct 11, 2010 8:19 AM
Suvarna TV has recently launched a dedicated time slot catering to Tulu speaking viewers. The channel is upbeat about its latest move and there are plans to expand this time band and also air some Tulu movies in the days to come.
Tuhina Anand Oct 11, 2010 8:13 AM
The grand spectacle of the CWG opening ceremony has silenced all critics and has garnered praise from all quarters. So, does this mean that CWG as a property has now suddenly turned attractive to many advertisers, or is it status quo and the property remains as ‘thanda’ as it always has been?
Tuhina Anand Oct 6, 2010 8:02 AM
The advertising and media industry never ceases to surprise, says Tuhina Anand, Assistant Editor, exchange4media, as she recounts some of the major developments of the week gone by in advertising and media and their implications in the times ahead.
Tuhina Anand Oct 4, 2010 8:32 AM
To get people online, using the strength of offline cannot be undermined. That’s what Google seems to convey with its full page print ad for Chrome.
Tuhina Anand Sep 30, 2010 8:11 AM
The latest international campaign, titled ‘Your moment is waiting’, for Kerala Tourism has evinced some extreme reactions. While some have loved it, there’s an equal number who found it appalling. Then there is talk of strong similarity with the campaign for Mexico Tourism, Estrellas del Bicentenario. exchange4media gets the reactions from a cross-section of India’s advertising industry.
Tuhina Anand Sep 28, 2010 8:09 AM
Kundan R Vyas of Vyapar-Janmabhoomi Group has been elected as President of the Indian Newspaper Society (INS) for the year 2010-11 at its 71st Annual General Meeting held in Bangalore on September 24, 2010. He succeeds T Venkattram Reddy of Deccan Chronicle. India Today Group’s Ashish Bagga takes over as Deputy President, while KN Tilak Kumar of Prajavani has been elected as Vice President.
Tuhina Anand Sep 25, 2010 8:06 AM
News9, the English news channel from The Associated Broadcasting Company Pvt Ltd (ABCL) that debuted last year, is on an expansion drive. After making a mark in the Karnataka market, the channel is now positioning itself as a complete south channel and gearing to include content catering to the Tamil Nadu and Andhra Pradesh markets.
Tuhina Anand Sep 23, 2010 7:57 AM
Volkswagen has done it again. After creating a much talked about roadblock to announce its launch in India, the German auto major came out with what has been termed as ‘world’s first talking newspaper’ innovation for its sedan Vento. DDB Mudra is the agency behind this innovation.
Tuhina Anand Sep 22, 2010 7:06 AM
The Indian Broadcasting Foundation (IBF) has advised its members to take advance payment from Bharat Sanchar Nigam Ltd (BSNL) for all the telecom major’s advertisements running on their channels due to inconsistencies in payments by the telecom major.
Tuhina Anand Sep 20, 2010 8:18 AM
Continuing with its exercise to redefine and restructure its brand architecture, Taj Hotels Resorts & Palaces has launched a new brand, Vivanta by Taj. Targeted at the cosmopolitan global traveler, Taj will be making extensive use of digital media to promote Vivanta.
Tuhina Anand Sep 15, 2010 7:55 AM
Amitabh Bachchan’s towering presence and booming voice are seen and heard in the ads for the Champions League T20 and KBC 4. While the ads for the two properties have deluged TV channels, will they be able to create a separate brand identity or just create confusion? exchange4media finds out.
Tuhina Anand Sep 14, 2010 7:45 AM
It is learnt that The Times of India is seriously considering to launch a Kochi edition and is exploring various options. Sources in the know even say that The Times of India has put together a team in place to launch the Kochi edition.
Tuhina Anand Sep 8, 2010 7:39 AM
Mindshare Bangalore has bagged the media duties of real estate player Mantri Developers. The business was won following a multi-agency pitch. In another development, Chirantan Chandran has moved as Principal Partner, Client Leadership, Mindshare, South and East.
Tuhina Anand Sep 7, 2010 7:58 AM
Vyas Giannetti Creative (VGC), the specialist design and communication agency, is on an upswing in the Bangalore market since its foray here earlier this year. The agency has been having a busy time and has recently bagged the design mandates for Aditya Birla Group’s Madura Fashion & Lifestyle, SAB Miller’s Fosters, Nitesh Estate and The Park Bangalore.
Tuhina Anand Sep 6, 2010 8:52 AM
Sports marketing company Planman Stars, a part of the Planman Group, is quite upbeats about the new technology called Virtual Advertising. They had entered into a partnership with US-based Brand Magic sometime in July 2010 to bring this technology to India. Since then, they have used Virtual Advertising during the MicroMax Cup in Sri Lanka and have reported a huge success.
Tuhina Anand Sep 2, 2010 8:20 AM
The news of Trevor Beattie’s BMB venturing into India had been around for a while, and now, has been formally announced, in partnership with Madison World. exchange4media spoke to several ad honchos to gauge their reaction to the advent of the new entity and found that all of them are quite excited about BMB Madison. All are looking forward to the same radical work that Trevor Beattie is well-known for in India as well.
Tuhina Anand Sep 1, 2010 7:51 AM
The Bangalore market has seen good numbers, giving some much needed hope to the print industry. What is interesting to note is that as per the IRS Q2 2010 results, magazines have seen tremendous growth in the Bangalore market. The Week has seen the highest growth among magazines, while among dailies, Prajavani has seen the most growth in average issue readership (AIR).
Tuhina Anand Aug 27, 2010 8:25 AM
Excitement is in the air with the stage set for Ad Club Bombay’s Emvies 2010 awards on August 27, 2010. In its 10th year, Emvies received a record 397 entries. While creative fraternity has its fair share of awards, Emvies recognises the innovative and outstanding media initiatives.
Tuhina Anand Aug 27, 2010 8:19 AM
The IRS Q2 2010 results have brought some cheer to the publications in the Karnataka market. Six of the Top 10 dailies and four of the top five magazines have seen positive growth in their Average Issue Readership (AIR) in this quarter. Vijay Karnataka leads among dailies.
Tuhina Anand Aug 26, 2010 8:26 AM
The AAAI President’s elections may have ended with a cliff-hanger verdict in favour of Nagesh Alai, but the aftermath of this closely fought contest has just about begun. It is believed that the newly-elected Executive Committee, which was convened on August 13, was restrained from taking any decisions at its first meeting by the Mumbai Civil Court. However, AAAI has clarified that the Court has asked that decisions taken should not be implemented till the Court passes its order in this case. Now, all eyes are on August 23, when the court will pass its further orders, though it might be sometime before a final order sees the light of day.
Tuhina Anand Aug 18, 2010 9:48 AM
With new corruption allegations surfacing every day, Commonwealth Games 2010 is fast deteriorating into ‘Con Wealth Games’. However, the situation is still salvageable, according to the three leading brand consultants that exchange4media spoke to. Here’s what they had to say…
Tuhina Anand Aug 16, 2010 8:22 AM
It is learnt from sources close to the development that Praveen Sharma, the COO of Madison Media Plus has quit. It is also learnt that he will be replaced by Ashish Singru who moves from Microsoft, USA.
Tuhina Anand Aug 12, 2010 3:08 PM
Biscuits manufacturer Unibic India has appointed MediaCom to handle its media mandate. There was no formal pitch for the business. Industry sources peg the account to be in the vicinity of Rs 10-12 crore. The win comes close on the heels of MediaCom Bangalore winning the Royal Orchid business. Grey Worldwide handles the creative duties for Unibic India.
Tuhina Anand Aug 9, 2010 7:28 AM
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