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Given the hoopla over the Indian Premier League, ESPN is seeking to give the Champions League T20 a fresh positioning. Saffron Brand Consultants has been tasked with refreshing the positioning for the T20 tournament. A detailed study has been carried out in major cities like Delhi, Mumbai, Bangalore, and Kolkata, among others.
Tuhina Anand Aug 3, 2010 8:37 AM
Hover.in, a start-up set up in 2008 that builds ‘user engagement’ platforms that deliver the best of web using tooltips, has now launched a new product, called HasLaunched. HasLaunched aims to revolutionise intext marketing, where using Hover technology the marketer can gain an edge over just having a text highlighted as has been the case in the past.
Tuhina Anand Jul 29, 2010 8:47 AM
The first part of the report took a look at the recent additions from foreign shores and how they have been faring and thriving in a challenging market like India. In the second and concluding part, exchange4media finds out from the expats who are working in India or had worked here, how they view the Indian advertising industry.
Tuhina Anand Jul 28, 2010 8:40 AM
Expats working in India is not a new phenomena, what is new is the increasing presence of expats in the Indian advertising industry. exchange4media takes a look at the recent additions from foreign shores and how they have been faring and thriving in a challenging market like India.
Tuhina Anand Jul 27, 2010 8:38 AM
In an exclusive conversation with exchange4media, Piyush Pandey shares his views on the AAAI’s decision to confer the Lifetime Achievement Award 2010 on him, what this Award means to him, why he thinks he has been chosen for this Award, and what next…
Tuhina Anand Jul 23, 2010 8:35 AM
Recently few companies, mainly MNCs, have pledged to responsible advertising to children below 12 years of age. This might be a significant move, considering the brouhaha over comparative advertising, wherein a surreptitious manner or even blatant comparison happens in the name of advertising. However, it is not clear now how this pledge will manifest itself in reality as it is still early days. exchange4media delves deeper into this development.
Tuhina Anand Jul 22, 2010 8:49 AM
It is learnt from sources close to the development that Ayan Chakraborty has joined PerceptH as its Chief Growth Officer. He will be based out of Mumbai. Chakraborty moves from Saatchi & Saatchi, where he was Executive Vice President.
Tuhina Anand Jul 22, 2010 8:25 AM
Wynn Telecom Ltd is looking at investing close to Rs 100 crore in the financial year 2010-11, which will be used on distribution and service network development, product and brand development and advertising. The company has aggressive growth plans and is aiming at being among the top three Indian handset brands within a 12-month time span.
Tuhina Anand Jul 15, 2010 8:32 AM
Vertebrand, a turnkey business consultant, has expanded its turf and now has its presence in Chennai. It has roped in Rinku Mechery as the head, who will be overseeing the operations in Chennai.
Tuhina Anand Jul 15, 2010 8:30 AM
MTR Foods is aggressively looking at shedding its image of being a regional player and be a national brand. In keeping with its growth strategy the company has recently revamped its packaging and brought a semblance in its portfolio. MTR Foods is also planning to increase its spends on media.
Tuhina Anand Jul 14, 2010 8:13 AM
Xebec Communications has won advertising duties of Clubfox Apparels and Pashmina Realty. The cumulative size of both the businesses is estimated at Rs 15 crore.
Tuhina Anand Jul 13, 2010 8:36 AM
MillwardBrown India held a seminar in Bangalore on July 7, 2010, where it gave insights into neuroscience based research and how marketers could leverage that. Titled ‘Link: What lies beneath’, the seminar also looked at the concept of ad transference and its various facets.
Tuhina Anand Jul 8, 2010 8:41 AM
Considering that alcoholic beverages have too many restrictions while advertising in India, this compels the companies to think out of the box to communicate. Foster’s, the premium beer brand, has been trying to reach out to its consumers with its innovative and ‘international standard’ communication, and this time has come up with the ‘F-row’ initiative.
Tuhina Anand Jul 5, 2010 8:49 AM
It is learnt that real estate developer DLF Ltd and Larsen & Tourbro (L&T) are locked in a legal tussle over the use of the word ‘Building India’. DLF has been using the tagline ‘Building India’ for almost five years now. Now, the real estate major has sent a legal notice to L&T on the latter’s misuse of these words.
Tuhina Anand Jul 1, 2010 9:27 AM
It is learnt from sources close to the development that Devraj Sanyal has returned to the Percept Group. Sanyal had joined Desi Hits Inc as CEO following his stint as CEO of Percept D’Mark (PDM).
Tuhina Anand Jun 28, 2010 8:41 AM
Close on the heels of bagging the MaxWorth Realty account, Pune-headquartered full service agency Xebec has won two more businesses – DC Design and Weiner Berger. The cumulative size of the business is pegged at Rs 4 crore. While Weiner Berger and MaxWorth Realty will be handled out of Bangalore, DC Design will be handled out of the Mumbai office of Xebec.
Tuhina Anand Jun 23, 2010 9:15 AM
The Kannada news channel space witnessed quite some activity with the launch of Samaya 24x7. The channel, which had long been awaiting takeoff, was formally launched this Sunday by Dr Devi Shetty. The channel is the brainchild of industrialist and politician Satish Jarakihole.
Tuhina Anand Jun 22, 2010 9:04 AM
There is a lot of talk on how digital is the medium for the future even for those in the media agency business. Taking a cue from this, GroupM has created a separate unit within CTG that focuses on Digital Buying.
Tuhina Anand Jun 22, 2010 9:03 AM
Having tasted success in India, Bubble Motion, the Sequoia-Capital backed audio social networking company, has now chalked out big plans for the country. It has recently launched the next generation of its popular voice-blogging platform, Bubbly 1.5, and is also in the process of launching the service in half a dozen other major countries throughout Asia.
Tuhina Anand Jun 1, 2010 8:21 AM
Financial advertising has been witnessing a change in approach over the years. With a plethora of financial instruments available in the market today, it has become imperative to break through the clutter. How has advertising in the financial sector been coping with the changing rules of the market? exchange4media spoke to some financial industry players and ad agencies to find out what they think could be the way ahead.
Tuhina Anand Jun 1, 2010 8:18 AM
The media industry is bullish on the new Kannada weekly Vijaya Next, recently launched by The Times Group, though there are few reservations. The paper caters to the upwardly mobile Kannadiga population. While most in the industry agree that the paper looks fresh and lively, there are mixed views as to how it will be accepted by a TG that is already exposed to so many other avenues.
Tuhina Anand May 31, 2010 8:30 AM
The Times Group has launched a weekly called Vijaya Next, which will be catering to the upwardly mobile Kannadiga population. The 24- paged weekly priced at Rs 6 will be out every Friday, 28th May onwards and will be available all over the state through a phase-wise roll out.
Tuhina Anand May 29, 2010 9:06 AM
For many technology clients, the buzzword now is to simplify tech jargon in their communication and talk to their customers in a language they understand. In the first part, we had looked at why and how the companies were going about simplifying their communication. In the second part of the report, we look at the trends and provide the agencies’ and industry players’ views on how this is working out.
Tuhina Anand May 29, 2010 9:03 AM
Close on the heels of the Neo Sports win, Maxus India has now added the media duties of Kerala-based Manappuram Finance to its kitty. The business was hitherto handled by Lintas Media Group. Manappuram Finance had recently appointed Nethra Advertising as its creative agency.
Tuhina Anand May 28, 2010 8:47 AM
For many technology clients, the buzzword now is to simplify tech jargon in their communication and talk to their customers in a language they understand. Be it Intel, AMD, Lenovo or even Cisco, all have been simplifying their communication and speaking to consumers in a language they understand, which makes perfect marketing sense, say industry experts.
Tuhina Anand May 28, 2010 8:41 AM
Close on the heels of the Neo Sports win, Maxus India has now added the media duties of Kerala-based Manappuram Finance to its kitty. The business was hitherto handled by Lintas Media Group. Manappuram Finance had recently appointed Nethra Advertising as its creative agency.
Tuhina Anand May 27, 2010 2:28 PM
AMD (Advanced Micro Devices), world’s second largest chipmaker, has been aiming to simplify tech jargon to communicate with its consumers, and to fulfill this, had adopted the philosophy of ‘Vision’ in September 2009. Now, AMD has revamped this platform in a bid to further simplify and connect with its consumers.
Tuhina Anand May 21, 2010 8:31 AM
It is known from sources close to the development that Anjana Sharma has been brought in to head Percept Talent Management (PTM). It may be recalled that earlier Shailee Sanghvi, who was the AVP, was elevated to COO, after the exits of CEO Manish Porwal and COO Vinita Bangard. Sharma replaces Porwal though her exact designation could not be ascertained.
Tuhina Anand May 19, 2010 8:05 AM
It’s been over 10 days since Ad Club Bombay President Bhaskar Das’s official statement about informing the agencies that had indulged in self voting at the Creative Abby this year. However, the erring agencies are yet to receive any intimation from the Ad Club as the draft of the letter is still in the process of being prepared.
Tuhina Anand May 17, 2010 8:28 AM
Big FM, the radio arm of Reliance Media World Ltd, has launched its latest television commercial to promote its show, ‘Big 30 Countdown’, endorsed by actor Hrithik Roshan. The television commercial sees Bollywood and radio coming together for the first time ever to promote the station and the movie in a truly unique way.
Tuhina Anand May 14, 2010 8:54 AM
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