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It is learnt that Levi’s has roped in Bollywood star Priyanka Chopra for its Diva range of jeans. It may be recalled that earlier Sushmita Sen had been used to advertise the Diva range. The posters in stores are already out and the print campaign will break soon in the market.
Tuhina Anand Sep 4, 2009 8:39 AM
JWT Bangalore-led consortium has won the mandate to partner the Government of Karnataka’s Global Investors’ Meet, to be held in Bangalore in January 2010. JWT, along with its other associates, including IPAN Hill & Knowlton (PR) and Encompass (Events), will be the event, media and knowledge partners.
Tuhina Anand Sep 4, 2009 8:35 AM
Prahlad Nanjappa, former Vice President and Senior Creative Director, JWT Bangalore, has started his own venture called Fryed. The agency will be offering advertising, design and web solutions. He has partnered with Karan Doshi, his former colleague from JWT, for this venture.
Tuhina Anand Sep 3, 2009 8:26 AM
It is learnt from sources close to the development that Hari Krishnan, Vice President and Branch Head, Grey Bangalore, has put in his papers. He had joined Grey more than two years back and since then has been responsible for steering the Bangalore operations.
Tuhina Anand Sep 1, 2009 8:02 AM
Balasubramanium V, who is heading knowledge management at Reliance ADAG has joined hands with Manoj Tadepalli, General Manager - International, Tanishq at Titan Industries Ltd, to launch their own consultancy for marketing effectiveness, called RainMan Consulting. The company will be launched in the first week of September.
Tuhina Anand Aug 26, 2009 7:35 AM
When I received the news of Dan Ginsburg passing away, I just couldn’t believe my ears. When the news finally sunk in after a few minutes of finishing my phone conversation with PR Satheesh, now the President and COO of TAG Media, I just couldn’t stop myself from thinking of the unpredictable nature of life.
Tuhina Anand Aug 24, 2009 8:13 AM
It is known from sources close to the development that Sanjay Reddy, Chief Operations Officer for Zee South channels, has put in his papers. Reddy was elevated to his current position in July 2009. As COO, Zee South, he was looking after Zee Telugu, Zee Tamil, Zee Kannada and Zee 24 Gantalu. It is not known where Reddy is headed next.
Tuhina Anand Aug 18, 2009 8:55 AM
Mudra South is on an upswing, pocketing new businesses, getting its talent pool in place and moving on to a new address few months ago. The agency has managed to put in place a diverse talent pool comprising a stand-up comedian, fashion designer and even a housewife. Mudra South is upbeat about the creative output coming out from the agency.
Tuhina Anand Aug 17, 2009 8:27 AM
Sprinklr, a digital marketing services company specialising in e-mail marketing, has tested the Indian industry for the last six months and is now ready for the next phase of it growth. The company is now looking at evangelising the e-mail marketing space in India.
Tuhina Anand Aug 13, 2009 8:20 AM
Mudra South has been assigned the creative duties of Peter England People (PEP). The brand is an initiative of Madura Garments to offer casual and fun clothing for the entire family under one roof. There was no formal call for a pitch, though Mudra was asked to make a presentation.
Tuhina Anand Aug 12, 2009 8:47 AM
With six deaths reported so far, the country is in the grip of the swine flu fear factor. At times like these, what is of utmost importance is proper information to dispel panic reaction. With channels and newspapers bombarding the public with all kinds of news, the relevant question is whether these news articles are just adding to the pandemonium.
Tuhina Anand Aug 11, 2009 8:11 AM
Webchutney is getting active in Bangalore after lying low for the past eight months in the city. The agency had taken some precautionary measures, as was done by many, when the so-called recession became ubiquitous. But now, with there being a shift and with things looking up now, the agency has decided to scale up its activity in Bangalore.
Tuhina Anand Aug 7, 2009 7:20 AM
Kotak Mahindra Bank has adopted a new brand identity, summed up in its tagline ‘Let’s make money simple’. The new identity seeks to widen Kotak’s core competence, which is investment expertise, to now focusing on financial expertise.
Tuhina Anand Aug 3, 2009 8:10 AM
Prahlad Nanjappa has put in his paper as Vice President and Senior Creative Director at JWT Bangalore. He has been with the agency for last six years. Though he has been dabbling with few ideas, speculations are rife that he might go the entrepreneurship way.
Tuhina Anand Jul 31, 2009 8:42 AM
Following a multi-agency pitch, Lintas Media Group’s (LMG) Delhi office has been appointed the media AOR for Hindware. Company sources inform that the business is pegged in the vicinity of Rs 20 crore.
Tuhina Anand Jul 29, 2009 8:06 AM
Following a multi-agency pitch, Lintas Media Group’s (LMG) Delhi office has been appointed the media AOR for Hindware. Company sources inform that the business is pegged in the vicinity of Rs 20 crore.
Tuhina Anand Jul 28, 2009 7:22 PM
Navin Nair has been roped in as Head - SBU (Strategic Business Unit) Bangalore, at Percept Profile, the PR arm of the Percept Group. Nair moves from Madison PR, where he was the Bangalore Head and was there for close to five years.
Tuhina Anand Jul 28, 2009 8:25 AM
The Times of India has completed 25 years in the Bangalore market, a journey that has been nothing less than remarkable. Terming Bangalore as “one of our most dramatic success stories”, Rahul Kansal, Chief Marketing Officer, The Times of India, speaks about the daily’s 25-year journey in the Southern metro.
Tuhina Anand Jul 27, 2009 7:44 AM
The New York Festivals Advertising Awards has nominated four Indians for the special New York Festivals Creative Achievement Awards. And these four are amongst the most well-known names in the Indian advertising industry – Piyush Pandey, KV Sridhar (Pops), Prasoon Joshi, and Josy Paul. The Awards are being held at Shanghai, where Neil French and Joe Sedelmaier would be awarded the NYF Lifetime Achievement Awards.
Tuhina Anand Jul 24, 2009 8:07 AM
For nearly 30 years Fair & Lovely has strived to fulfill every girl’s dreams to be, well, fair and lovely. The brand has kept up with the times and has moved from helping a girl find a
Tuhina Anand Jul 23, 2009 8:31 AM
Tata Docomo, the GSM offering from Tata Teleservices Ltd, has embarked on its campaign journey to support its national rollout. The tagline sported by the company – ‘Do the New’ – might remind one of a certain beverage brand. But Draft FCB Ulka, the agency behind the campaign, explains why this shouldn’t be the case.
Tuhina Anand Jul 21, 2009 8:13 AM
Airtel’s Parliament TVC has touched an emotional chord with the audience. Actor Shreyas Talpade as the young MP in Parliament is a perfect fit in this role. Creative honchos at Rediffusion Y&R, the agency behind the campaign, share with exchange4media how this ad was conceptualised.
Tuhina Anand Jul 14, 2009 8:47 AM
GECs in Hindi speaking markets have always been the cynosure of all media watchers. Their ratings and various ways to bolster the ratings never fail to make news. However, GECs in the Southern markets have not been idle all the while. New appointments and channel revamps have been undertaken with much gusto. So are these just routine activities or there is more to what meets the eye?
Tuhina Anand Jul 8, 2009 7:37 AM
Navia Asia, the OOH specialist unit affiliated to the Publicis Group, has bagged the entire mandate to handle the Out of Home duties for the GSM launch by Tata Teleservices (Maharashtra) in Mumbai.
Tuhina Anand Jun 29, 2009 9:59 AM
It appears that Hindustan Unilever Ltd (HUL) has decided on its OOH partners even as there was no confirmation coming from the agencies or the advertiser. HUL has been scouting for an agency to handle the out of home duties for all the brands under its portfolio. It is believed that the business is split between two agencies. GroupM’s Kinetic is said to be handling 85 pc of the business. The agency for the rest 15 pc couldn’t be verified at this stage.
Tuhina Anand Jun 26, 2009 7:53 AM
The popular `I love You’ Rasna commercial of the 80’s still remains fresh in our memory so much so that even though the brand does not use the tagline anymore and probably used it last more than a decade back yet the association is not easy to let go off.
Tuhina Anand Jun 25, 2009 8:00 AM
For long, mystery had enveloped around Britannia's media pitch as many sections of media remained divided on the veracity of the existence of the pitch. All the rumours were put to rest, as Britannia, after 5 years awarded Madison Media Group its duties ahead of the incumbent Maxus India. Sources confirm the size of business to be an upwards of Rs 50 crore. Incidentally, exchange4media had earlier reported that Britannia was closely reviewing its creative duties
Tuhina Anand Jun 24, 2009 7:55 AM
Star Jupiter Entertainment Television, the joint venture formed late last year between STAR and Rajeev Chandrasekhar’s Jupiter Entertainment Ventures, is beginning to scale up its activities. Its Kannada GEC Suvarna has launched a big-ticket reality show ‘Katheyalla… Jeevana’.
Tuhina Anand Jun 22, 2009 7:36 AM
In its attempt to offer complete marketing and branding solutions under one umbrella, Maa Communications is all geared to launch its rural marketing division by September 2009, and a public relations division by the yearend. Both these divisions would be under Turn On, which is the experiential marketing unit of the company. As is known, in addition to Turn On, Maa also has Sabre Digital and Masala Tea in the digital and branded entertainment domains respectively.
Tuhina Anand Jun 17, 2009 7:27 AM
R Sridhar, CEO and Founder of brand-comm, decided to launch his second book ‘Googly- Branding on Indian Turf’ with a bit of a difference. In keeping with the title of the book, he threw a few googlies at the launch by posing brand related questions to the Chief Guests of the ceremony including Bhaskar Bhat, MD, Titan Industries and Anand Sudarshan, MD and CEO of Manipal Education.
Tuhina Anand Jun 15, 2009 7:29 AM
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