Date-wise News

The Astro Group of Malaysia has picked up a 50 per cent stake in Mogae Digital Private Limited (Mogae Digital). It will invest up to USD 5 million in the venture. Mogae Digital is in the process of launching a mobile Social Network Services (SNS) portal, which the company claims would enable even basic mobile phone users to interact with friends, exchange news and views, and gain value from a number of other embedded verticals.

exchange4media Staff Feb 3, 2009 10:46 AM

The position left vacant by Mahesh Chauhan’s elevation as Group CEO has finally been filled.

exchange4media Mumbai Bureau Feb 3, 2009 10:07 AM

Star Jupiter Entertainment Television Ltd has become active following formation of the JV in November 2008. Anup Chandrasekharan, who has quit as Business Head of Zee Kannada, is slated to join the JV’s Kannada GEC Suvarna as its COO, according to sources close to the development.

Tuhina Anand Feb 3, 2009 7:16 AM

The CNN-IBN Indian of the Year 2008 awards were given away at a glittering ceremony in the Capital on February 2. Among the honorees this year are ISRO Chairman G Madhavan Nair and Team Chandrayaan, Aamir Khan, AR Rahman, Abhinav Bindra, HDFC’s Aditya Puri, and Bihar Chief Minister Nitish Kumar.

exchange4media Staff Feb 3, 2009 7:14 AM

‘Safety hai toh sab hero’ is the latest peg taken by Bajaj Allianz Life Insurance to promote its latest offering – ‘Safe Plans’. A new TV campaign taking forward this peg is slated to break on February 5. The TVC has been conceptualised by TBWA.

exchange4media Staff Feb 3, 2009 7:13 AM

After mobile games on films like ‘Ghajini’ and ‘Chandni Chowk to China’, Indiagames on Monday announced the launch of its latest mobile game, ‘Dev D’, based on the forthcoming Abhay Deol-starrer of the same name. The game is targeted at the masses and the advertising would be done mostly through mobile.

Robin Thomas Feb 3, 2009 7:13 AM

Tetra Pak India has assigned its media mandate to Carat Media Services following several rounds of pitch meetings and presentations with key executives of Tetra Pak India. The account moves from Starcom India. According to industry sources, the estimated account size is pegged at Rs 15 crore.

Tasneem Limbdiwala Feb 3, 2009 7:12 AM

Radio Misty launched its Gangtok station on Saturday, January 31, 2009. With this launch, the FM station completes the two licenses in Phase II expansion. Radio Misty is embarking on a 360-degree marketing campaign for which it has earmarked a campaign budget of Rs 7 lakh over three months.

Robin Thomas Feb 3, 2009 7:11 AM

Rediffusion Y&R has moved to a new address in the NCR and has gone to town announcing it via some innovative outdoor creatives that play on the numbers game.

exchange4media Staff Feb 3, 2009 7:10 AM

Nitin Jain has put in his papers as Director at Optimal Media Solutions (OMS), a wholly-owned subsidiary of Bennett, Coleman & Co Ltd (BCCL). Jain had joined OMS in January 2007, prior to which he was with MTV Networks India as Vice-President, Ad Sales. BCCL is not looking for Jain’s replacement yet as it is undergoing certain changes.

exchange4media Staff Feb 3, 2009 7:09 AM

From cyber space to offline initiatives and localisation, matrimonial websites are witnessing a strategic shift in focus to tap the growing clout of the huge mass of customers in smaller Indian towns. exchange4media speaks to two key players in the space, Bharatmatrimony.com and Shaadi.com, to get their perspective on this.

exchange4media Staff Feb 3, 2009 7:08 AM

Taking rural telecom penetration to the next level, the Indian Cellular Association (ICA) in a proposal to TRAI has suggested free of cost mobile handsets and connections for the 50 million families living below the poverty line in India. The ICA has suggested an investment of approximately Rs 4,000-5,000 crore from the Universal Services Obligations Fund for this exercise.

exchange4media Staff Feb 3, 2009 7:07 AM