Date-wise News

Hungama TV takes laughter on-ground with its event ‘Mahachoco presents Mission Ha Ha Hungama’. Through this initiative, the channel will engage more than 60,000 kids and parents across Mumbai, Delhi and Kolkata in an on-ground activity that requires kids to demonstrate their laughter creating skills.

exchange4media Staff Nov 24, 2008 2:55 PM

Out-of-Home Media India Pvt Ltd has initiated ‘Zoom-In’, a five-part news series on the latest insights of the recently launched OOH Metrics. The newslets highlight five important and useful insights derived from new aspects of the OOH Metrics study. The newslets will be focused on a different and relevant insight each week, which elaborates on the important out-of-home habits like the number of times people visit a particular location, city-wise demographic profile, etc. Zoom-In filters relevant info from the various findings of OOH Metrics and brings them in focus.

exchange4media Staff Nov 24, 2008 2:53 PM

iris India, part of iris Worldwide, a global integrated marketing company headquartered in London, has appointed Yogesh K Lall to the newly created role of AVP - Operations. Lall will be tasked with managing iris’ on-ground activation and execution capabilities across retail, experiential and promotions for all clients in India, including adidas, Sony Ericsson and Shell.

exchange4media Staff Nov 24, 2008 2:51 PM

With the major markets in the world falling to the ongoing financial crisis, attention is turning more than ever towards India’s robust economic growth. CNN International brings its global viewers a week of in-depth live programming, ‘India Means Business’, that puts the country’s economic fortunes firmly in the spotlight.

exchange4media Staff Nov 24, 2008 2:50 PM

In an effort to strengthen its foothold in its core pain management category, Amrutanjan has launched a nationwide multimedia, multi-lingual campaign called ‘Be Ready’. As part of the campaign, the company has launched a new TVC created by Mudra South and has also gone in for an image makeover with renewed packaging.

exchange4media Staff Nov 24, 2008 2:45 PM

High share of Print advertising for independent retailers in the retail sector was seen during January-October 2008. Pantaloons Retail India led the retail sector in print advertising during this period. Sales promotional campaigns constituted 48 pr cent share of total retail sector ads in print during January-October 2008.

exchange4media Staff Nov 24, 2008 7:16 AM

The I&B Ministry has amended the All India Radio Code allowing political advertisements. Accordingly, such advertisements will now be allowed to be carried on AIR as well as private FM radio since they, too, adhere to the AIR Code. Such advertisement shall be subject to pre-broadcast scrutiny by the Election Commission.

exchange4media Staff Nov 24, 2008 7:15 AM

OMD, the media services division of Omnicom, has released its ‘Pathway Study’, which focuses on the consumer shopping journey. By identifying the touch points at the key stages in the journey, the Study helps the agency in sharpening its communication strategy. Florence Oong, Communication Insights Director, OMG Asia Pacific, on her visit to India speaks to exchange4media.com on how their various researches help Omnicom in its communication strategy.

Tasneem Limbdiwala Nov 24, 2008 7:14 AM

TDSAT has asked Tata Sky to make payments of subscription charges to ESPN on the basis of SMS (subscriber management system) reports of number of subscribers from October 1, 2008. Both Tata Sky and ESPN will follow TDSAT interim order of July 24, wherein the Tribunal had allowed the DTH operator to beam the sportscaster’s channels on a la carte basis.

exchange4media Staff Nov 24, 2008 7:13 AM

The Ministry of Tourism has joined hands with Malayala Manorama for its forthcoming initiative – Grand Kerala Shopping Festival – which commences from December 1, 2008, and will continue till January 15, 2009. The Government of Kerala will put in Rs 20 crore for the activity. Junction K, the integrated media solution from the Manorama Group, is the media partner for the Grand Kerala Shopping Festival.

exchange4media Staff Nov 24, 2008 7:08 AM

The Advertising Standards Council of India (ASCI) has released its report for the period July-September 2008 on ads that were either withdrawn or modified. A total of 27 ads have been brought under scanner, out of which nine ads have been withdrawn, five have been modified, while 12 were not upheld by the Consumer Complaints Council (CCC), and one was considered to be a non-issue by the CCC.

Tasneem Limbdiwala Nov 24, 2008 7:07 AM

Recent TAM ratings on sports channels show Neo Cricket emerging as No. 1 hands down, followed by Ten Sports and Zee Sports, which have maintained steady second and third positions. ESPN, Star Sports, DD Sports, Neo Sports and Star Cricket are sailing on the same boat with really low market share.

Robin Thomas Nov 24, 2008 7:06 AM

The FWICE has formed a core committee that would attempt to resolve all issues in context to the spat between the Federation and the producers, and the Federation officials are of the opinion that this would be done by December 10, 2008. In the meanwhile, shooting for fresh episodes is expected to commence full-fledged from November 24, 2008. However, the broadcasters were officially not informed of this even by November 23, 2008.

Robin Thomas Nov 24, 2008 7:05 AM

Continuing with the focus on the economic slowdown and its impact on the advertising industry, in this second part, exchange4media turns its attention on the media agencies. As in the case of the creative agencies, media agencies, too, have taken a cautious approach towards hiring, but there have been no firings, yet.

Tuhina Anand Nov 24, 2008 7:04 AM

The medium is very effective because it is an immersive and ‘lean forward’ media, unlike TV or radio. Studies have shown that games are a more trusted and less intrusive to users and, therefore, much more efficient in communicating brand USP and core values. Recall is much higher and ad avoidance is almost non-existent. In established markets, CPM rates for in-game ads are typically priced at four times the price of web ads because of this efficiency.

exchange4media Staff Nov 24, 2008 12:00 AM