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Legal experts say if NCLT allows ZEEL’s plea, it can save the media conglomerate from multiple legal issues and strengthen its standing in the market
The cricket board moved NCLT against the edtech major, accusing the latter of opting out of the contract midway
INNOCEAN and ADK will form a dedicated team and engage in exchanges of core creative resources and capabilities, explore new businesses, and seek joint investment ventures
The audio streaming platform has seen a decline of 39% in total income when compared to the last fiscal
The government allowed unrolling of the viewership data last week after BARC sought its approval
Guest Column: Adman Ajay Gahlaut pens down his heartfelt paean for Pandey, who, in his words, 'keeps the industry’s flag flying'
As the celebrations begin, experts tell us the trends and challenges for the OOH sector this season
As advertisers tightened their purse strings, media players faced a muted growth on their digital platforms in Q1 FY24. Veterans from the industry share the cause & effect of the situation
Some categories within the sector, however, may spend more in the quarter that follows the festive season
The global campaign also features Zinedine Zidane, David Beckham, Run DMC, Pusha T and more
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up come on board
The agency will manage offline and online campaigns for Reliance Mall
The new identity has been announced with a digital video campaign, conceptualized by Havas Mumbai
The gaming industry, the fastest-growing space in digital advertising, has the most to gain from introduction of 5G, given that India is a mobile-first country in every segment, say industry players
The deal will include partnerships across NFTs, Gaming and Merchandising
Piyal Banerjee, Head - External Communications, IPM India Wholesale Trading Company, talks about her almost two-decade journey in PR & Comms, how she sees the industry reviving
Industry experts say while online payment firms have to be sensitive about user data, the controversy is unlikely to have a lasting impact on brand image
Grand Prix winner ‘The Unfiltered History Tour’ by Dentsu Creative gets six more shortlists
Singh will succeed Viraj Chouhan, who takes up a new role as Vice President, Global Market Communications
The 'Boldly beautiful' campaign has been conceptualized in partnership with Ogilvy
Directed and written by Suman Adhikary and Sumit Ghildiyal, the film has Gauahar Khan and Sharib Hashmi in lead roles
Pasupathi has spent the last 9 years at Mindshare where his most recent role was that of cluster lead in Bangalore
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