Date-wise News

Dentsu Creative Impact, the creative agency from Dentsu Group

exchange4media Mumbai Bureau Nov 17, 2008 5:42 PM

Starcom MediaVest Group (SMG) has restructured its operations in Asia.

Noor Fathima Warsia Nov 17, 2008 9:53 AM

The current economic slowdown has been leading to several changes in the industry, media and advertising spends. A gradual shift is beginning to emerge from above-the-line to below-the-line activities, which is due to, in part, the result of changing consumer attitudes and a more sophisticated consumer demand relevant messaging.

exchange4media Staff Nov 17, 2008 6:57 AM

Industry leaders have welcomed the various sessions and discussions at the two-day INMA South Asia Conference, held in Mumbai on November 13-14 under the theme ‘Building value in the newspaper enterprise’. impact, the weekly magazine on advertising, media and marketing, and Pitch, both from the exchange4media Group, were media partners for this event. exchange4media.com was the online partner.

exchange4media Staff Nov 17, 2008 6:40 AM

STAR India’s move to closely follow its Bengali and Marathi channels with a JV with Jupiter Entertainment that owns the Asianet brands for the South region, has given a quick access to the media house in the South market. Industry leaders have said that even though this still means that STAR Jupiter needs to crack three of the four South markets, it has helped STAR skip the launch stage and directly get on the consolidation one. STAR India is suddenly more attractive in the national media plans.

Noor Fathima Warsia Nov 17, 2008 6:27 AM

November 17, 2008, marks the completion of one week of repeat programming on Hindi general entertainment channels. The fate of the situation depends on the decision that the producers’ bodies and the FWICE arrive at in their meeting today, provided the meeting does take place. In the meanwhile, media observers have identified news, movies, sports, and, to some extent, even the kids’, as genres that would benefit from the current situation.

Noor Fathima Warsia Nov 17, 2008 6:26 AM

OTC sector advertising in print went up by 22 per cent during the period January-September 2008 as compared to the corresponding period in 2007. Range of OTC products had the maximum share of overall OTC sector print ad pie, while Maharashtra publications saw the maximum advertising of OTC sector during the period.

exchange4media Staff Nov 17, 2008 5:56 AM

Radio One, which is completing two years in Bangalore, is now looking at building on the gains that have accrued thus far and strengthen its hold on its listeners by building strong communities.

Tuhina Anand Nov 17, 2008 5:55 AM

The concluding day of INMA South Asia Conference saw industry leaders discussing on new strategies to build newspaper readership. The event was held in Mumbai on November 13-14 under the theme of ‘Building value in the newspaper enterprise’. While industry leaders are optimistic about readership growth in India, they want newspapers to become active engagers now.

exchange4media Staff Nov 17, 2008 5:54 AM

Big FM rules the charts in Mumbai as far as car listenership in India’s financial capital is concerned according to the latest RAM report for week 31 to week 44, a 14-week trend. This is followed by Red FM, Radio City, Fever FM, AIR FM2 - Gold, Radio Mirchi and Radio One closely contesting for the second slot.

Robin Thomas Nov 17, 2008 5:53 AM

After a widely appreciated interactive discussion in Delhi on November 13, the Pitch CMO Summit 2008 is being held in Mumbai on November 17. The Summit in Mumbai will continue to further explore ways to make sense of Indian consumers and consumption trends. The CMO Summit is an initiative of ‘Pitch’, the marketing magazine from the exchange4media Group. Colors is the main sponsor for the event.

exchange4media Staff Nov 17, 2008 5:51 AM