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It is learnt from sources close to the development that Acer India is currently reviewing its creative duties. A few leading agencies have already made their presentations.
Tuhina Anand Jan 11, 2011 7:30 AM
The print market in Coimbatore is seeing lot of action. Deccan Chronicle has just launched, TOI is waiting in the wings and established players like The Hindu and The New Indian Express are gearing up for the competition.
Tuhina Anand Jan 7, 2011 7:40 AM
Dentsu Communications Bangalore has won the creative duties of Top Ramen Noodles. Hakuhodo Percept is the incumbent agency. The media duties will continue to be handled by Madison Media.
Tuhina Anand Jan 4, 2011 7:35 AM
For any marketer creating customer loyalty is a big priority, and this is where a start-up called Revu steps in. Revu is a mobile loyalty and consumer engagement platform and is currently focused on small and medium industry to develop a mobile based loyal community for each business.
Tuhina Anand Dec 31, 2010 7:51 AM
News9, the English news channel from The Associated Broadcasting Company Pvt Ltd (ABCL), plans to foray into the Delhi market by early 2011. Although their exact plans could not be ascertained, Mahendra Mishra, Director of News9, has confirmed the news.
Tuhina Anand Dec 31, 2010 7:50 AM
Manish Bhatt and Raghu Bhat led Scarecrow Communications is giving the finishing touch to their plans of giving the industry and art lovers a platform where they can showcase their work and also participate and learn from industry leaders by means of discussions.
Tuhina Anand Dec 28, 2010 7:26 AM
Bangalore-based Amagi Media Labs has been on a roll and plans to expand from its current eight cities to 20 by March 2011. Amagi works on the premise of bringing city-specific advertising on a national platform. This apart, Amagi does media buying and selling, besides creating and customising creatives to cater to the local clients.
Tuhina Anand Dec 24, 2010 7:32 AM
Even as Maa Television Network is gearing to launch new channels, it has lost its Director and CEO Sharrath Marar, who has put in his papers, according to sources close to the development. It is not known where Marar is headed next. He has been with Maa Television Network for close to four years. When contacted, Marar declined to comment.
Tuhina Anand Dec 22, 2010 7:38 AM
Maa Television Network Ltd is gearing up to launch two new channels – Maa Junior for kids and Maa Movies. These new channels will be launched by the end of December this year or early January 2011. Maa Television Network currently has in its stable Telugu entertainment channel Maa TV and music channel Maa Music.
Tuhina Anand Dec 17, 2010 7:23 AM
ThoughtBox, a media consultancy specialising in media planning and buying, has set up shop in Bangalore. The agency also provides creative solutions through its associates. The agency has two business verticals – namely, RadioBox and ITBox, which specialise in radio and IT solutions, respectively.
Tuhina Anand Dec 14, 2010 8:10 AM
J Shekar has been roped in as Chief Operating Officer of Maa Television Network Ltd. He will be reporting to Sharrath Marar, Director and CEO, Maa TV Network Ltd. Shekar will be based in Hyderabad. He was earlier Business Head of Zee Kannada. He has confirmed his appointment to exchange4media.
Tuhina Anand Dec 13, 2010 7:32 AM
Vishweshwar Bhat, Editor of Vijay Karnataka, has quit the organisation. Replacing him is E Raghavan, who has taken over as Consulting Editor for Vijay Karnataka. Raghavan also continues to be the Consulting Editor for Vijaya Next.
Tuhina Anand Dec 11, 2010 6:52 AM
The IRS Q3 2010 results bring no cheer to publications in the Tamil Nadu market. The figures show decline for both dailies and magazines among the top five in terms of readership. While Daily Thanthi leads among dailies, Kumudam tops among magazines.
Tuhina Anand Dec 10, 2010 11:00 AM
As per the IRS Q3 2010 results, four of the top five Gujarati dailies have seen growth, while of the three Gujarati magazines, two have recorded growths. Chitralekha, the most read Gujarati magazine, has seen no change in its Average Issue Readership (AIR) in the third quarter.
Tuhina Anand Dec 9, 2010 10:55 AM
Both dailies and magazines have put up a good show in Gujarat. Three of the top five dailies have seen growth, while all five top magazines in the state have recorded growth in AIR. Gujarat Samachar leads among dailies, while among magazines, Chitralekha is the most read.
Tuhina Anand Dec 9, 2010 10:52 AM
Three of the top five dailies in the Rajasthan market have recorded growth in the Average Issue Readership (AIR) as per the IRS Q3 2010 results. Magazines have, however, seen a dismal performance with just one out of the top five recording positive growth.
Tuhina Anand Dec 8, 2010 12:00 PM
The IRS Q3 2010 results bring good news for Kannada dailies and magazines, with both showing growth in Average Issue Readership (AIR). Among the top five dailies, all have shown positive growth, while among the top five magazines all except one have shown growth.
Tuhina Anand Dec 7, 2010 8:11 AM
The business of distribution came up for some intense scrutiny on the concluding day of the two-day FICCI Media & Entertainment Business Conclave (MEBC), held in Hyderabad on December 1-2, 2010. What emerged from the discussions was that there was need f or attractive content at compelling cost and compelling content at attractive cost.
Tuhina Anand Dec 3, 2010 7:56 AM
Day Two of the FICCI Media & Entertainment Business Conclave (MEBC), held in Hyderabad on December 2, 2010, saw an interactive session on the topic ‘Rethinking content: The Holy Grail of a TV channel’s success’. Panelists discussed the ways to grab and retain audience attention and what kind of content will help achieve this objective.
Tuhina Anand Dec 3, 2010 7:53 AM
An interesting debate cropped up in the panel discussion on ‘Is Regional TV the ‘New’ National TV’ on Day One of the FICCI Media & Entertainment Business Conclave (MEBC), being held in Hyderabad. While some panellists were all for regional TV flexing its muscles, others maintained that Hindi channels brought in the revenues.
Tuhina Anand Dec 2, 2010 7:35 AM
The two-day FICCI Media & Entertainment Business Conclave (MEBC) got underway in Hyderabad on December 1, 2010 with the stalwarts from the media and entertainment business sharing their thoughts and concerns of the industry. The theme of the Conclave this year is ‘Regional is the ‘New’ National’.
Tuhina Anand Dec 2, 2010 7:33 AM
Charles Cadell, CEO, Lowe Lintas India, is completing his term with the company on December 31, 2010. Following this, Cadell will exit the agency and take another assignment overseas. Joseph George, who has been Deputy CEO with the company for some time now, would step into Cadell’s shoes. Cadell has confirmed the development to exchange4media.
Tuhina Anand Nov 30, 2010 7:42 AM
Woodland, the brand which stands for the outdoor and adventure along with close association with nature and environment, has chalked out a host of plans for 2011. The immediate being the launch of an e-commerce store by January 2011 and getting into the social media space in a big way.
Tuhina Anand Nov 25, 2010 7:50 AM
J Shekar, Business Head of Zee Kannada, has put in his papers. He has been with Zee Entertainment Enterprises Ltd for more than a decade. It is not known where Shekar is headed next, but he will continue to operate in the same space. He is currently serving his notice period and will be with Zee till the end of January 2011.
Tuhina Anand Nov 23, 2010 8:44 AM
airtel has taken the leap and revamped its logo, and the brand is on media overdrive to drive home the point about its new avatar. But the question is how well has the new logo been received? There has already been vocal opinion on how the logo is so much similar to its competitor Vodafone and thus seeming to be a ‘me too’, and failing to create a distinct identity.
Tuhina Anand Nov 22, 2010 7:26 AM
The Advertising Club of Bombay is gearing up for the big night of Effies 2010, which promises to be much bigger this time. In its tenth year, Effies 2010 has received 276 entries, which is almost double that of last year (148 entries in 2009) and has also introduced new categories numbering to 15 from seven last year.
Tuhina Anand Nov 19, 2010 7:38 AM
Radio One, which has turned four in the Bangalore market, has been busy leveraging its Bollywood content. While the going has been good for the FM station, it is only too aware that the competition is not too far away from breathing down its neck. Moving forward, Radio One is looking at extracting more value from the Bangalore market.
Tuhina Anand Nov 16, 2010 7:36 AM
Nandu Narasimhan, National Creative Director of Solution Digitas, passed away on the morning of November 12, 2010 following a heart attack. Narasimhan had had a prolific advertising career, where he did some memorable work for clients, including Dabur, Domino’s Pizza, Maltova, Maruti, Xerox, Casablanca and Steel Authority of India (SAIL), among others.
Tuhina Anand Nov 15, 2010 7:32 AM
TCL Corporation, a Chinese electronics and appliance manufacturer, has plans to strengthen its presence in India. It plans to do so by launching an impressive line of products as well as expanding into new markets in the country. TCL also plans to invest Rs 133 crore in a bid to increase its share in the Indian consumer electronics market.
Tuhina Anand Nov 15, 2010 7:30 AM
Discovery Networks has had an eventful 2010 with a series of new shows, new channels, revamping the old ones (TLC) and expanding the reach of Discovery Channel by launching it in Tamil, and then in October this year, in Telugu too. exchange4media catches up with Rahul Johri of Discovery Networks, who was in Bangalore to launch the channel’s new series, called ‘Ecopolis’.
Tuhina Anand Nov 12, 2010 7:07 AM
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