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The Advertising Club, Bangalore held its annual Big Bang 2008 Awards over the weekend. M&M Connect won the coveted the Ad Agency of the Year Award, while Media Agency of the Year Award was won by Maxus. Lenovo bagged the Award for Client of the Year.
Tuhina Anand Nov 10, 2008 5:32 AM
The emergence of a new India and new Indians has seen a remarkable change in the healthcare scenario in the country. With this has emerged a sophistication in healthcare communication, where the rules of game are changing, albeit at a slower pace. exchange4media takes a look at how far this specialised communication come.
Tuhina Anand Nov 7, 2008 6:25 AM
Colors, the Hindi GEC from Viacom 18 which had been scouting for a creative agency, has appointed Orchard Advertising to handle its creative duties. Sources close to the development have confirmed this. According to them, the account size is in the region of Rs 25-30 crore. Rediffusion Y&R is the incumbent agency.
Tuhina Anand Nov 7, 2008 5:38 AM
According to the Radio Audience Measurement (RAM), the radio listenership service from TAM Media Research, Big 92.7 FM is the clear leader in the Bangalore market. In the past 12 weeks, it has maintained a steady position of the leader and with every passing week it has also managed to widen the gap with its competitor, Radio Mirchi.
Tuhina Anand Nov 6, 2008 5:41 AM
Subramanian Swaminathan (popularly known as Subbu in the industry) has moved on from Mindshare. He has joined BCCL’s Times Private Treaties as General Manager and will be looking after Tamil Nadu and Kerala markets. Subbu had spent close to six years with Mindshare, which has seen a fantastic run in the South.
Tuhina Anand Oct 31, 2008 7:57 AM
WPP’s Enfatico, positioned as the next generation agency through a global, multi-disciplinary approach to marketing services, is bullish about growth. The agency has recently come up with its first campaign for prime client Dell. The agency is also beefing up its India team.
Tuhina Anand Oct 27, 2008 8:26 AM
Big FM has recently completed two years of its existence in Bangalore and is celebrating the occasion with another success, where for the past 14 consecutive weeks it has been rated as the No. 1 radio station in Bangalore (Source: RAM).
Tuhina Anand Oct 16, 2008 8:46 AM
Lintas Media Group in Bangalore has bagged the media duties of Wockhardt Hospitals following a multi-agency pitch. The size of the business is estimated to be approximately Rs 20 crore.
Tuhina Anand Oct 13, 2008 8:08 AM
The Indian Newspaper Society (INS) has elected Mumbai Samachar’s Hormusji N Cama as President for 2008-09. Cama replaces Gujarat Samachar’s Bahubali Shah. Paresh Nath of Delhi Press is the Deputy President, a post which he held last year as well.
Tuhina Anand Sep 20, 2008 8:32 AM
Lowe Bangalore is getting into action after a client winning spate in the last 90 days. The agency has brought in GV Krishnan as Executive Vice President-South and Branch Head for Bangalore. His last assignment was with Airtel, where he was Chief Marketing Officer for East and Sri Lanka.
Tuhina Anand Sep 17, 2008 8:23 AM
Wockhardt has been one of the most fiercely contested pitches in recent times in Bangalore that saw participation from Lowe, MAA Bozell, Grey and Ogilvy. In what has been termed as ‘a dog-fight’ by a pitch participant, the business has finally been awarded to Ogilvy Bangalore. The size of the business is pegged at Rs 15-20 crore.
Tuhina Anand Sep 11, 2008 8:15 AM
The engaging opening session at the 3rd IAMAI Conference on Digital Marketing in Bangalore on September 10 set the precedent for the following sessions during the course of the day that covered topics ranging from new media tools, online video advertising, to fighting web wariness, and the blended search revolution.
Tuhina Anand Sep 10, 2008 8:19 AM
IAMAI held its 3rd Conference on Digital Marketing, ‘The impact of technology on business and life’ in Bangalore on September 9. The opening session on ‘Analog Vs. Digital: Where to spend marketing budgets now, and why?’ saw some interesting observations from the panellists on engaging with the TG in a digital world.
Tuhina Anand Sep 10, 2008 8:18 AM
Youth centric brand Fastrack has been among the few Indian companies that have used the potential of social media to its advantage. The watches and eye gear brand targets the youth and it is only logical to use a medium that its TG is familiar and comfortable with.
Tuhina Anand Sep 4, 2008 8:13 AM
Even as several international agencies are setting shop in India, there have been quite a few mainline agency people, who have ventured out to set up their own small communication start-ups. Bangalore has been seeing its fair share of such creative hot shops gaining ground. What is it that is encouraging this trend?
Tuhina Anand Sep 1, 2008 7:52 AM
Meridian Bangalore, the second agency of O&M set up two years ago in one room with one client, is on a roll today. The agency has bagged the creative mandate for mobile payment company mChek following a multi-agency pitch.
Tuhina Anand Aug 29, 2008 8:12 AM
The RK Swamy Group is consciously making an effort to build on a concrete group identity and is now integrating the name Hansa in its corporate identity. The group will now be known as RK Swamy | Hansa, which gives a holistic view of its various businesses.
Tuhina Anand Aug 27, 2008 8:27 AM
With the emphasis on internal communications becoming integral to any HR manager, RK Swamy BBDO has taken a step forward in this regard with its specialist division HR Direction. Its online avatar, HRDirectionOnline.com, was formally unveiled in Bangalore on August 24, and aims to offer ‘ready-to-use’ HR communication collaterals addressing the issues of employee communication.
Tuhina Anand Aug 26, 2008 8:09 AM
Madison is set to launch a second agency by the last quarter of 2008. Christened Platinum Media, the new agency would be headed by Basabdatta Chaudhury and headquartered in Delhi. Chaudhury is currently CEO of Madison Media Plus. The development has been confirmed by Sam Balsara.
Tuhina Anand Aug 19, 2008 8:22 AM
Real Estate TV (RETV), the country’s first 24x7 channel dedicated to the real estate and infrastructure industry, is gung-ho about its content and is now looking at the connectivity issue to enable the channel reach maximum homes. The channel also has plans to air shows in the fiction genre.
Tuhina Anand Aug 18, 2008 8:23 AM
Bangalore is seeing some print action these days. After Deccan Chronicle, it is now DNA’s turn to announce its presence in Bangalore through the outdoor media. And both papers are targeting the youth in their communications. An outdoor ad for The New Indian Express too features a youngster. So why is a traditional medium like newspaper targeting the youth?
Tuhina Anand Aug 13, 2008 8:32 AM
The Idea Cellular ‘Education for All’ TV campaign featuring Abhishek Bachchan has warmed the hearts of all. Now the cellular service provider is winning hearts with the OOH ads with the same theme. Conceptualised by 141 Wall Street, the creatives have enough innovativeness to create the right buzz.
Tuhina Anand Aug 12, 2008 8:36 AM
With the mergers in place, now Bates 141 is concentrating its energies on moving ahead. The agency has shifted to new premises in Bangalore and in keeping with its philosophy, which positions Bates 141 as an ‘agency that propagates change and ideas’, the new office exudes this philosophy in its design.
Tuhina Anand Aug 11, 2008 9:03 AM
With mobile phones becoming increasingly versatile, various applications are being introduced to arm them with more features. mGinger, an entrepreneurial venture, is one such company using the platform of permission-based mobile marketing. The company has chalked out aggressive expansion plans to increase its customer and advertiser base.
Tuhina Anand Aug 1, 2008 8:35 AM
It’s now official. Following the Intel Corp win, OMD is scaling its operations in Bangalore. It is learnt from sources close to the development that the agency is hiring people and also planning to bring its integrated offerings to the city, and what could be better than the Digital given that Bangalore is the tech-city.
Tuhina Anand Jul 30, 2008 8:38 AM
Alok Agrawal has put in his papers at Bates 141 Delhi, where he has been Branch Head and Executive Vice President. Sources close to the development have confirmed the news and informed that he is slated to join Cheil Communications as COO. However, when contacted, Agrawal refused to say anything on the development.
Tuhina Anand Jul 9, 2008 7:44 AM
Going a step beyond reducing call rates, Airtel is now riding the wave of mobile value added services using the mChek platform. The service is proving to be a boon for people short on time to pay their bills or transfer money from their mobile phones. This fact is also highlighted in the latest ads of Airtel featuring actors Madhavan and Vidya Balan.
Tuhina Anand Jul 7, 2008 8:22 AM
Media Direction, the specialist media wing of RK Swamy Media Group, has bagged the Amrutanjan business, estimated at Rs 10 crore. This is the eighteenth win for Media Direction since its relaunch last year. OMS was the incumbent agency.
Tuhina Anand Jun 26, 2008 8:06 AM
Media Direction, the specialist media wing of RK Swamy Media Group, has bagged the Amrutanjan business, estimated at Rs 10 crore. This is the eighteenth win for Media Direction since its relaunch last year. OMS was the incumbent agency.
Tuhina Anand Jun 25, 2008 12:51 PM
After the recent acquisition of 49 per cent stake by Kotecha Capitals in United Restaurants Ltd, the company is now looking at expanding their flagship brand US Pizza in India, besides launching new brands. In keeping with its expansion plans, United Restaurants has appointed Sunil Kumar as CEO for its US Pizza brand.
Tuhina Anand Jun 25, 2008 8:15 AM
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