Date-wise News

Bhaskar Group has appointed Mohan Nair as Senior General Manager and Head – West Operations. Mohan will oversee the Group’s sales and business operations in Western region of India. He will be based at Bhaskar Group’s Mumbai office. Nair has over 22 years’ experience. He has held important positions at some of India’s leading media and FMCG companies, including Modicare Ltd, Sterling Holiday Resorts (I) Ltd and The Times of India Group of publications. Prior to joining Bhaskar Group, Nair was associated with Hindustan Unilever Ltd as Regional Business Manager, East Operations.

exchange4media Staff Feb 6, 2009 7:47 AM

American Express has appointed Rajesh Saxena as Chief Executive Officer for American Express Banking Corp (AEBC), India. Saxena will head the Country Executive Team and directly manage the international consumer card and small business services, leading the company’s marketing, acquisition, product development and insurance areas. An 18-year veteran of consumer and retail banking, Saxena joins from Citibank, where he had held several senior management positions in Operations, Business Development, Merchant Network, Consumer Credit, Sales, Marketing and general management functions across five geographies including India, Israel, UAE, Turkey and Japan.

exchange4media Staff Feb 6, 2009 7:44 AM

Affle, a UK-based mobile media company, has signed up Idea and Spice as their mobile operators for SMS 2.0. SMS 2.0 is an upgrade to the SMS application, which replaces and thus captures the most valuable real estate on the phone – the SMS screen.

exchange4media Staff Feb 6, 2009 6:44 AM

Kishore Malviya has joined Triveni Media as Group Editor close on the heels of Ravi Shankar moving in to fill the place of Rahul Kulshreshtha as CEO of Triveni Media. Triveni Media, which had launched 24-hour Hindi news channel Voice of India on June 1, 2008, and is a subsidiary of Triveni Group.

exchange4media Staff Feb 6, 2009 6:43 AM

The Ministry of Tourism has appointed Crayons Advertising and Ignitee Digital Solutions Pvt Ltd to handle the all-India online mandate for the Incredible India campaign. The account size has been pegged at Rs 20 crore. The two agencies will work in tandem for the domestic and international leg of the campaign.

exchange4media Staff Feb 6, 2009 6:42 AM

Logistics industry is an upcoming and rapidly growing sector of the Indian economy. According to the CII Institute of Logistics, the Indian logistics market accounts for $90 billion and is slated to grow at over 16 per cent CAGR from 2007-10. The logistics publications help build a platform for the stakeholders of the industry.

exchange4media Staff Feb 6, 2009 6:41 AM

South India is set to get a fresh dose of laughter with the launch of Tamil comedy channel, Adithya, from the Sun TV stable. This was announced by the broadcaster in a statement to the Bombay Stock Exchange on February 5, 2009. Adithya channel is set to go on air on February 8, 2009.

exchange4media Staff Feb 6, 2009 6:40 AM

The Indian Readership Survey (IRS) methodology has come under the scanner yet again. Mid-Day wrote a letter to MRUC on January 29, 2009, stating that the IRS research methodology did not do justice to a brand like Mid-Day. Meanwhile, MRUC has responded to Mid-Day on all the concerns and issues raised by them.

exchange4media Staff Feb 6, 2009 6:39 AM

Advertising is an ideas business, but the idea needs to be in a relevant context, else the end product – though a creative genius – might not go down well with its TG, which is after all the aim of advertising. Creative agencies get into lot of research on any given category or a brand, but it remains to be discovered where the final vote goes.

Tuhina Anand Feb 6, 2009 6:38 AM

The music royalty issue is snowballing into a serious situation, serious enough to bring about a delay in the Phase III of bidding for FM licences. The Information and Broadcasting Ministry is hesitant to announce Phase III of bidding given the current financial situation of the radio industry due to high royalty charges in smaller cities.

exchange4media Staff Feb 6, 2009 6:37 AM

One key priority for us is to rapidly deploy knowledge and information sharing. If we look at our business, we have many global clients and also best practices being created around the world. Again, the India team has had many successes in building diversified services and experiential marketing. Part of my job is to see we get the learning together across the markets. The objective of this leadership team is also to really define and agree on global strategic priorities within the agency.

exchange4media Staff Feb 6, 2009 12:00 AM