Authors
Bangalore-based Boutique Publishing India Pvt Ltd has come out with its first magazine, titled ‘furs, fins and feathers’ . Priced at Rs 35, the monthly is a one-stop information guide for all animal lovers and wildlife enthusiasts.
Tuhina Anand Feb 4, 2010 7:33 AM
K Ramakrishnan (Ramki) has joined Café Coffee Day (CCD) as its President - Marketing. He will be reporting to Alok Gupta, Director of Café Business. He replaces Bidisha Nagaraj, who was President - Marketing at CCD and had moved out of the organisation some time back.
Tuhina Anand Feb 3, 2010 7:19 AM
Josy Paul, Chairman and NCD, BBDO India, is finding an interesting pattern that’s emerging from their work for the clients. He feels that if earlier it was language that ruled advertising, now it is all about action. By action one doesn’t mean the act of getting people to buy products, but communication that prompts involvement of consumers.
Tuhina Anand Jan 12, 2010 7:18 AM
It is learnt from reliable sources that Manish Porwal, CEO, Percept Talent Management (PTM), has quit and January 6, 2010 happens to be his last day in his current role. However, it is learnt that Porwal may continue in an advisory position. This development comes just a day after Vinita Bangard, COO, PTM, had put in her papers.
Tuhina Anand Jan 7, 2010 8:45 AM
If everything undesirable and forgettable was associated with 2009, then there is this added burden on 2010 to be a year that will shine and shine as brightly as any year has ever done before. It is a year of change, a year of hope and the year that promises great progress, says Tuhina Anand.
Tuhina Anand Jan 1, 2010 9:01 AM
Despite showing signs of recovery here and there, the year 2009, too, has been a tough one for various industries, including the advertising industry. Players have tried different ways to overcome this crisis. In times like this come some smart tips on surviving the economic crisis from Prateek Srivastava, Group President – South, Ogilvy & Mather, Bangalore.
Tuhina Anand Dec 30, 2009 8:25 AM
Lowe Lintas has several plans for 2010, and topping the list is further restructuring. The agency also plans to enter more new disciplines and services next year. Lowe Lintas CEO Charles Cadell gives a tantalising glimpse of what to expect from the agency in the new year.
Tuhina Anand Dec 24, 2009 7:45 AM
Tata Tea, along with its creative agency Lowe, is taking forward its immensely popular Jaago Re anti-corruption campaign with an integrated communication approach. This involves a roadblock on the Star Network on December 9, 2009 and the Tata Tea Jaago Re Vrath Yatra – a 38-day bus journey across the country to connect with the youth.
Tuhina Anand Dec 9, 2009 8:08 AM
With the commencement of ‘insurance season’, as one calls the December to March period, one finds a deluge of insurance advertisements on television. Riding this wave is Kotak Life Insurance, which has unveiled its new brand tagline ‘Faidey Ka Insurance’. The campaign highlights the point that Kotak Life Insurance brings in investment expertise thus helping people stay a step ahead in life.
Tuhina Anand Dec 3, 2009 8:47 AM
This year has been more of lows and less of highs for the advertising fraternity, primarily because of the economic slowdown. Now with the year ending, there is another not-so-flattering announcement – India has been ranked 17th in the Gunn Report 2009. This is despite a spectacular award winning spree with the Lead India campaign.
Tuhina Anand Nov 25, 2009 7:39 AM
Ravikumar Gilganchi has joined Kasthuri TV as National Sales Head. He will be based out of Bangalore. Gilganchi moves from ETV Network Channels, where he had two stints including the initial phase of his career. Following this, he moved to Zee Network where he was looking after the ad sales of Zee Kannada and Zee Telugu. He then joined Tata Teleservices, and back to ETV again.
Tuhina Anand Nov 19, 2009 7:30 AM
It is known that Toyota is planning to enter the small car segment in India and it is now confirmed that Dentsu Communications would be handling the advertising duties of the new launch. The size of the business is in the vicinity of Rs 100 crore. In addition, Dentsu is also looking at the advertising duties of Toyota Prius, which is pitched as a green car and is launching next month.
Tuhina Anand Nov 18, 2009 7:38 AM
Liquor companies have been treading an uneasy path, hemmed in by tough laws on advertising liquor brands and finding a way to maintain brand visibility through the surrogate route. The Delhi Government’s recent move to dole out stringent punishment to publishers of surrogate liquor ads has the industry further worried. exchange4media spoke with a cross-section of the industry – publishers, advertisers, and ASCI – to get an indepth view of this pressing issue.
Tuhina Anand Nov 11, 2009 8:25 AM
It is learnt from sources close to the development that V Chandrasekaar Barathi (Chandru), Senior VP, Zee South Syndication, has put in his papers. Chandru was earlier Business Head of Zee Tamil and had taken his new responsibility in July this year. He has been with the company for around two years now.
Tuhina Anand Nov 10, 2009 7:54 AM
It is learnt from sources within the industry that TVS Tyres is on the lookout for a media agency. The pitch is in its final phase and a decision is expected in two weeks’ time. Industry sources have pegged the business in the vicinity of Rs 5-7 crore.
Tuhina Anand Nov 6, 2009 7:22 AM
If sources in the know are to be believed, then Bates 141 is scaling down its operations in Bangalore. In fact, there has been a strong buzz in the ad fraternity regarding this for quite some time. When contacted, both Sandeep Pathak and Manosh Mukherjee denied that Bates141 was shutting shop in Bangalore. Pathak, however, admitted to have “scaled down our operations”.
Tuhina Anand Nov 4, 2009 7:39 AM
Vijay Jacob, who recently put in his papers as Senior VP, South and Head of Bates141 Chennai, is slated to join Grey Bangalore as Vice President, South. This development has been confirmed by Jishnu Sen, COO, Grey India. It is learnt that Jacob will move his base from Chennai to Bangalore now.
Tuhina Anand Oct 29, 2009 7:41 AM
Brand-comm has taken up a unique initiative to launch a course in brand management. Called ‘brandware’, the course will run for eight weekends starting November 21, 2009, and will unlock many secrets to successfully managing a brand. The course will be anchored by R Sridhar, CEO, brand-comm.
Tuhina Anand Oct 29, 2009 7:40 AM
Shyju Varkey, National Marketing Head of Radio One, has been given additional responsibility of Publisher of Mid-Day Bangalore. Both Radio One and Mid-Day belong to Mid-Day Multimedia Ltd.
Tuhina Anand Oct 24, 2009 8:07 AM
Kaati Zone, the Indian quick service restaurant (QSR), has reinvented itself down to its new logo and menu, and is undertaking greater expansion plans. The restaurant has roped in MAA Communications to handle its communication, marketing and branding strategy.
Tuhina Anand Oct 16, 2009 8:26 AM
Bangalore-based Aim High Consulting has been entrusted with handling the communication duties for Namma Bengaluru Awards, a unique initiative launched by Rajeev Chandrasekhar, MP, to felicitate Bengalureans who have made a notable difference to the local community.
Tuhina Anand Oct 14, 2009 8:47 AM
RainMan Consulting, the brain child of Balasubramanium V and Manoj Tadepalli, is now fully operational. With an aim to be the best end to end partner for marketing effectiveness and accountability, RainMan Consulting has roped in industry veterans and academics like Santosh Desai, Andre Nair, Prof Prakash Apte and Rajiv Kucchal on their advisory board.
Tuhina Anand Oct 8, 2009 8:02 AM
Krishna Kumar Revanur has joined Maxus Bangalore as Client Leader, where he will be overseeing the group businesses of the Bangalore office, including AMD, MTR, and Shell, among others. A key focus area for him will also be to look at new business opportunities in the states of Tamil Nadu, Kerala and Andhra Pradesh.
Tuhina Anand Oct 6, 2009 6:52 AM
In the current times when the marketers are trying to stretch every rupee spent on marketing and have to cope with budget cuts, ‘No Money Marketing’, a booked penned by Jessie Paul is very well timed. The book was launched by NR Narayana Murthy, Chairman and Chief Mentor, Infosys Technologies, who shared his views on no money or frugal marketing.
Tuhina Anand Sep 21, 2009 7:26 AM
Radio Indigo, the FM venture of Jupiter Capital Venture, is planning to expand its brand presence. The radio station, which is known for playing contemporary international music, is currently present in Bangalore and Goa. The FM player is now seeking to take the radio experience on ground with its Radio Indigo destination.
Tuhina Anand Sep 18, 2009 6:20 AM
From awakening people from their slumber to awakening a nation’s conscience, Tata Tea has taken up a lofty task indeed, and has exceeded all expectations. Tata Tea’s Jaago Re zeal saw especially the young of the country come out and vote in unprecedented numbers in the Lok Sabha elections earlier this year. Now, the tea brand takes on the scourge of bribing head on. One can look forward to more such campaigns. exchange4media finds out what makes the brand tick.
Tuhina Anand Sep 17, 2009 7:25 AM
There has been much excitement in India’s biking community following the announcement of Harley-Davidson’s entry in 2010. The buzz was also there in the ad fraternity as to who would be handling the iconic bike manufacturer. Now it is known that Harley-Davidson India has appointed Mumbai-based The Republic to handle its advertising and communication duties.
Tuhina Anand Sep 16, 2009 8:12 AM
Though it has been renamed as Loop Mobile, the country’s oldest mobile service provider has a fascinating story to tell right from the time when it was BPL Mobile. Indigo Books has published two coffee table books that trace the success story of BPL Mobile – ‘Scratch to Success - The story of BPL Mobile from October 2nd to July 20th 2005’ and ‘Living Wirefree -Ten Stories’.
Tuhina Anand Sep 11, 2009 8:27 AM
One doesn’t usually ignore a friend’s recommendation, be it about a new product, reading an article, a movie or just about anything. In that sense, a friend who recommends something is getting into what one calls ‘referral marketing’. Finding an opportunity and a gap in this field, SocialTwist has created tools that help build capabilities in social marketing. Their tool ‘Tell-a-Friend’ is a ubiquitous feature in nearly 40,000 websites.
Tuhina Anand Sep 9, 2009 8:10 AM
Virgin Atlantic has appointed Rainey Kelly Campbell Roalfe/Y&R and its affiliates to handle its global advertising account. This has been done to bring a consistency in its advertising across. In India, the creative will be handled by Y&R agency Everest Brand Solutions, while media will be handled by OMD.
Tuhina Anand Sep 4, 2009 8:40 AM
TOP STORIES
