Authors
Vasudev Prabhu, who has been a creative entrepreneur for the past eight years, has now started a new venture called NewClue Innovation Pvt Ltd. The venture, co-founded with Hema Hattangady, is described as a creative company in the business of building brands through strategic thinking.
Tuhina Anand May 13, 2010 8:25 AM
The Pops-Bobby Pawar ‘spat’ over the Creative Abby Awards at GoaFest 2010 is threatening to snowball into a messier story with Mudra now sending a legal notice to Leo Burnett. It is perhaps now time to put a lid on this fracas and reach an amicable settlement – for the sake of the festival and for advertising itself...
Tuhina Anand May 12, 2010 8:50 AM
It is learnt from sources that Karnataka will soon have another 24 x7 Kannada news and current affairs channel, called Samaya TV. Based out of Bangalore, the channel will operate in a space that already has players like Udaya Varthegalu, Suvarna News 24x7 and TV9.
Tuhina Anand May 12, 2010 8:20 AM
Kannada publications have reason to smile with most of them registering growth in AIR as per the IRS 2010 Q1 data. Four of the top five Kannada dailies have seen growth, while among the top five magazines, three have registered growth and two have witnessed decline in AIR.
Tuhina Anand May 8, 2010 8:47 AM
According to IRS 2010 Q1 data, Gujarati magazines have had a good run in this round, while for Gujarati dailies, the case is again of more gains and some losses. Chitralekha (Gujarati) leads among magazines, while among dailies, the leader is Gujarat Samachar.
Tuhina Anand May 7, 2010 8:50 AM
The IRS 2010 Q1 data for Bengali publications shows that four of the top five magazines have seen a decline in AIR (Average Issue Readership). For Bengali newspapers, it has been a mixed bag.
Tuhina Anand May 7, 2010 8:48 AM
First came the news of some agency heads erring while sitting on the jury of GoaFest, followed by allegations and counter allegations. It was then time to wait and see how the GoaFest Managing Committee manages the issue. Now, comes an official statement of Bhaskar Das, President, Ad Club Bombay, which has kind of thrown a googly.
Tuhina Anand May 6, 2010 8:58 AM
Radio Indigo 91.9 has been on a drive to reinvent itself. The station is looking at being more interactive, and to achieve this, it is offering to its listeners a 360 degree platform to reach Radio Indigo. Also, the positioning of Radio Indigo, which was earlier the Colour of Music, has been now tweaked to Bengaluru’s Colour of Music.
Tuhina Anand May 4, 2010 8:37 AM
There seems to be no end to the controversy surrounding the Creative Abbys held during GoaFest 2010. While there have been reports of the GoaFest Committee mulling action against the agencies whose judges voted for their own work, there is no concrete plan in place yet. Now, a verbal duel is on between two ad honchos – Pops and Bobby Pawar.
Tuhina Anand May 3, 2010 8:06 AM
With IPL Commissioner Lalit Kumar Modi suspended and the huge controversy around the League, one wonders what the future for brand IPL would be. exchange4media speaks to a cross-section of the industry to find out whether Modi’s fall from grace would take down brand IPL with it.
Tuhina Anand Apr 27, 2010 8:39 AM
After a successful stint with India’s leading IT giants Wipro and Infosys, Jessie Paul got on the entrepreneurial role and is now Managing Director, Paul Writer, a marketing advisory firm that she founded in early 2010. In an exclusive conversation with exchange4media, Paul shares her views on global brands.
Tuhina Anand Apr 23, 2010 8:56 AM
Lenovo’s World Wide Marketing Services has launched a new Master Communication Platform (MCP) to enable the company accelerate recent success and stimulate further growth worldwide. The MCP implements a single, worldwide marketing communications strategy to position Lenovo’s brand and products.
Tuhina Anand Apr 15, 2010 8:27 AM
Besides the beach and the bubbly, the knowledge sessions are a big draw at GoaFest. Richard Pinder, COO, Publicis, during his session talked about ‘contagious’ ideas that change brand conversation. He talked about the changing world that we are living in, which is a new world of digital, mobile and viral marketing. Because of this, the way conversations transpire around brands seems to be a totally different landscape.
Tuhina Anand Apr 10, 2010 8:41 AM
GoaFest 2010 got off to a start on April 8 with the Business Conclave discussed some key issues related to the topic of ‘growth’ and brought to fore the point of relooking the way advertising is being practiced in India in the session titled ‘Time to Grow - Brand and Creativity’.
Tuhina Anand Apr 9, 2010 8:51 AM
Creative Abby Awards at GoaFest have been marred by leakage of the results. While a large section of the advertising fraternity feels that the leakage doesn’t dampen the collective effect of inspiring work, there are also quite a few who say that the result leak does make them re-think about the whole idea of bringing Abbys to GoaFest and that it does reduce the stature of the awards show.
Tuhina Anand Apr 1, 2010 8:39 AM
It seems there is no going away from the Cavelossim Beach for GoaFest organisers, which has been the usual home for the fest. A month after announcing Utorda Beach as the new venue for the festival this year, there is another announcement that GoaFest 2010 will finally be held in its usual venue of Cavelossim Beach. exchange4media caught up with Festival Chairman Colvyn Harris to find out more on this.
Tuhina Anand Mar 30, 2010 8:34 AM
There is a lot of talk about social media, but the truth is that it boils down to just talk, unless one knows how to leverage this medium. The Social Media Marketing (SMM) Bootcamps held by Digital Vidya in Bangalore managed to successfully drive home this point and gave the participants hands-on experience of various SMM tools.
Tuhina Anand Mar 27, 2010 8:26 AM
Bangalore based Redwing Solutions (RWS) that specialises in comprehensive digital solution has added the digital mandate for Anand Bazaar Patrika (ABP) Group’s newly launched Bengali movie portal `www.anandamovies.com’ to its kitty. Redwing Solutions would be looking after the portal’s digital branding and promotions.
Tuhina Anand Mar 26, 2010 9:21 AM
Niranjan Tadanki has joined Mantri Developers as Head of Marketing. Mantri Developers is a leading name in the real estate industry in South India with several landmark properties. Prior to joining Mantri, Tadanki was with Madison Media as CEO of Madison Outsel Promotions and had been with the agency for the last three years.
Tuhina Anand Mar 25, 2010 8:31 AM
Lenovo has recently expanded its turf with the launch of its ThinkPad Edge series targeting the SMB (Small to Medium Businesses) segment. The move is significant as it marks a change in the playground, which the laptop maker has been playing in for the last 17 years, that is catering to the large enterprise.
Tuhina Anand Mar 23, 2010 8:23 AM
With the launch of Gatorade Sports Mix, PepsiCo India has entered into the powder category here. Gatorade, which is a bottled sports drink, has been quickly gaining popularity with the sport and fitness loving Indian youth. The launch of its powdered variety is the brand extension of Gatorade, which has been in the offing for a while.
Tuhina Anand Mar 18, 2010 8:44 AM
It is learnt from sources close to the development that TBWA\India has bagged the duties for integrated communication for NewsX. The win comes on the back of a multi-agency pitch that involved incumbent agency McCann Erickson and Lowe, besides TBWA\India. The size of the business is pegged at approximately Rs 15 crore.
Tuhina Anand Mar 12, 2010 8:09 AM
Hardly had the row over the Rin and Tide died down, when comes another ad where a brand has dragged the name of its competitor, this time, a print ad. It is Smith & Jones, which has tongue-in-cheek incorporated the name of competitor Maggi in the ad for its Masala Noodles Tadka Maar Ke.
Tuhina Anand Mar 11, 2010 7:47 AM
The Public Relations Consultants Association of India (PRCAI) brought together an interesting mix of industry people to discuss on ‘Young India: The 600 million magnum opus in search of the right communication formula’. The discussion ranged from the story behind the successful Tata Tea Jaago Re campaign to iconic youth brands.
Tuhina Anand Mar 6, 2010 6:23 AM
It is learnt from sources close to the development that PR Satheesh, President and COO, TAG Media, has put in his papers and will be joining Telibrahma as its President. Headquartered in Bangalore, Telibrahma Convergent Communications is a leading mobile solutions company.
Tuhina Anand Mar 4, 2010 7:01 AM
It is learnt from sources close to the development that ING Vysya Life Insurance (ING Life) is reviewing its creative duties. The size of the business could not be ascertained, though an earlier news report on ING Life puts the size to be approximately Rs 20 crore. Currently, the creative duties are being handled by Rediffusion Y&R.
Tuhina Anand Feb 27, 2010 7:54 AM
Day Two of CII Brand Summit 2010 saw an interesting mix of speakers present their view points on the core topic ‘Marketing Disruption: How will brands woo consumers in the age of discontinuity’. One of the panel discussions saw Jonathan Howlett, Director Airtime Sales, BBC Worldwide, UK speak at length on the topic ‘Media Convergence: friend or foe?’
Tuhina Anand Feb 22, 2010 7:24 AM
Sunday morning saw ex-colleagues and friends of SR Mani Ayer coming together in Bangalore to celebrate the life and quirks of the advertising legend. All present had some special experience, learning or anecdote to share. Delhi had held a similar ‘remembrance meet’ last week, that saw the Capital’s ad frat pay their tributes to Ayer.
Tuhina Anand Feb 22, 2010 7:08 AM
The two-day CII Brand Summit 2010 got underway in Bangalore on February 19, 2010. The focus in the fifth edition of the Summit is on ‘Marketing Disruption: How will brands woo consumers in the age of discontinuity’. Adi Godrej held the audience’s attention with his three keys to building a successful brand strategy and rejuvenation of brand Godrej.
Tuhina Anand Feb 20, 2010 6:02 AM
Kavita Bagga has joined SAB Miller as Head of National Key Account. She is responsible for SAB Miller’s forays in large format outlets, which are both image builders and volume drivers for the company. These include large format stores, hotels, and clubs, among others.
Tuhina Anand Feb 5, 2010 7:19 AM
TOP STORIES
