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Digital media solutions provider Elucido Media Networks is on an expansion spree. The company plans to grow both in terms of geography, and in its people force. In the next six months, Elucido, which has its World Headquarter in Bangalore, plans to enter Mumbai. It also plans to hire people from outside India to double its people force from 45 to 90.
Tuhina Anand Jun 11, 2009 7:38 AM
Intel has embarked on a multi-million dollar integrated marketing campaign worldwide, where it has taken the platform of ‘Sponsors of Tomorrow’. The campaign, which has now been launched in India too, is aimed at re-igniting the emotional connect that Intel has with its people.
Tuhina Anand May 28, 2009 8:50 AM
Brands are increasingly resorting to various innovations to break through the clutter in the market and reach out to their target audience. Keeping this in mind, Rediff.com, along with Lifebuoy, has taken the core of online, which is ‘interactivity’, to offline through an innovative brand integration initiative titled ‘Healthy Hoga Hindustan’.
Tuhina Anand May 25, 2009 8:52 AM
International Data Group (IDG), specialising in technology media, events, and research, has a host of plans for the Indian market. To begin, it has launched IDG TechNetwork, its technology ad network, in the country. The company will also invest $10 million in the next one year in India to expand its media business here.
Tuhina Anand May 21, 2009 8:41 AM
TBWA\India has had a good start to the year with the Nissan Motors win and followed it up by adding Style Spa, Mail Today, Meow FM and the Maruti spare parts business to its kitty. exchange4media caught up with Shiv Sethuraman, CEO, TBWA\India to get an understanding of the changes in the agency and the road ahead.
Tuhina Anand May 18, 2009 8:55 AM
Following a multi-agency pitch, Advertising Bureau & Consultants (ABC), a Kolkata-based INS accredited agency, has bagged the creative duties of Sony 8 and Channel Eight Motion Pictures. The creatives would be led primarily by outdoor and supported by print.
Tuhina Anand May 16, 2009 8:41 AM
Even as most brands are opting for younger, more hip celebrities as endorsers, 7Up has roped in Bappi Lahiri for its ‘sone ke nimbu’ TVC. And the Bappi da factor sure is proving all over again that old is indeed ‘gold’.
Tuhina Anand May 14, 2009 9:05 AM
It is learnt from sources in the industry that Ashok Vidyasagar, Branch Head and Senior VP, Bates 141 Bangalore and Country Lead for Enfatico, has put in his papers. Vidyasagar has been with Bates for the last three years. It is also learnt that Bates has yet to decide on a replacement for Vidyasagar.
Tuhina Anand May 12, 2009 8:29 AM
It is learnt from industry sources that Hindustan Unilever Ltd (HUL) is scouting for an agency to handle it OOH duties. The pitch is for the all the brands under the HUL portfolio. The size of the business is estimated to be in the region of Rs 50 crore.
Tuhina Anand May 8, 2009 8:25 AM
S Yesudas has put in his papers at Media Direction, the media arm of RK Swamy. Yesudas, who was CEO of Media Direction, had been with the company for a little over three years ago. He informed that he planned to continue in the media business, but had not decided on his next destination.
Tuhina Anand May 8, 2009 8:23 AM
Leo Burnett and O&M lead the Indian agencies that have made it among the One Show Finalists. Total 12 Indian entries feature in the list. The Pencil winners would be announced at the One Show Awards ceremony on May 6 in New York. The One Show Festival 2009 is currently underway in New York City and will conclude on May 8.
Tuhina Anand May 6, 2009 8:24 AM
Besides his movies, actor Abhishek Bachchan has also found quite a fan following for the brands that he endorses. Befitting his role as a brand ambassador, Bachchan Jr was recently announced the ‘Best Brand Ambassador of the Year’ at the NDTV Techlife Awards 2009. In an exclusive Q&A with exchange4media, Bachchan Jr shares his views on brand endorsement and celebrity endorsement.
Tuhina Anand May 4, 2009 8:40 AM
It is learnt from sources close to the development that Ajay Vidyasagar, who had quit STAR India as President - Content and New Media, is likely to join Sun TV as CEO. Several attempts to reach Vidyasagar and Sun for confirmation yielded no results.
Tuhina Anand Apr 30, 2009 8:04 AM
Ramanujam Sridhar, CEO, brand-comm, is ready with his next book – ‘Googly - Insights on branding on Indian turf’ – which is set to hit stores by May-end. The book is a sequel to his first book, titled ‘One land, one billion minds’, which brings to fore the facets of Indian advertising.
Tuhina Anand Apr 29, 2009 8:15 AM
After Tata Tea’s successful ‘Jaago Re’ campaign and Idea Cellular taking the theme of voting in its communication, Wipro Consumer Care and Lighting, too, has adopted the election theme in its new communication piece. This is the second communication exercise after the re-launch of Santoor soap.
Tuhina Anand Apr 24, 2009 8:03 AM
Euro RSCG Bangalore has been roped in for the creative duties for a new pilot project of Café Coffee Day (CCD). The agency will be working on the communication for CCD’s initiative in the food and beverage category, which is being tested in a select few CCD outlets. There was no formal pitch for this initiative.
Tuhina Anand Apr 23, 2009 8:28 AM
With the first phase of the 2009 Lok Sabha elections saw a huge voter turnout, which has been largely attributed to the extensive ‘cast your vote’ campaigns from different quarters. Now, English language daily DNA has come out with powerful campaign exhorting people to exercise their right to franchise.
Tuhina Anand Apr 23, 2009 8:24 AM
Youth, or those in the broad age-group of 18-35 years, comprise a huge group inhabiting the virtual world, making digital the favourite medium for a marketer to target this segment. However, this is not the end of the scope for this medium. There are other cross sections of population that can be targeted using this medium and need to be explored.
Tuhina Anand Apr 7, 2009 8:30 AM
TVS Motor Company, which has been scouting for creative agencies for its new projects, has shortlisted four agencies after first round of pitch presentations. These agencies include BBH, TBWA\India, Contract Advertising and Bates 141. The second round of presentations is slated to take place in mid-April.
Tuhina Anand Apr 3, 2009 8:27 AM
Fisheye Creative Solutions has bagged the creative duties to work on four campaigns for Levi’s. It is currently working on the Live Unbuttoned Campaign featuring Akshay Kumar. It may be noted here that JWT continues to be the AOR for Levi’s and has worked on the earlier Live Unbuttoned campaign with Akshay Kumar.
Tuhina Anand Apr 1, 2009 8:06 AM
Public relations may be more important than advertising to brand value, especially for companies that sell feature-rich or complicated products such as consumer electronics, financial services and automobiles. This was announced by Text100 Global Public Relations recently as part of their Media Prominence Study.
Tuhina Anand Mar 31, 2009 7:52 AM
Jayyant Bhokare, Chief Operating Officer, Radio Indigo 91.9 FM, has quit after a 10-month stint with the company. Confirming his movement, Bhokare said, “Yes, I have decided to move out of Radio Indigo, but am undecided on my next destination. There are various options and I will finally decide in a while on my next role.”
Tuhina Anand Mar 31, 2009 7:50 AM
<i>‘Election ke din aap ghar pe baitho. AC on rakho aur time pass karo. Then only will Pappu Raj will be back. You better bill-ieve it. Pappu Raj: Jaisa naam vaisa kaam’. </i> Wondering when all and sundry are coaxing people to cast their vote, what do these two lines mean? It could be reverse psychology at work.
Tuhina Anand Mar 25, 2009 8:06 AM
Ajay Vidyasagar, President - Content and New Media at STAR India has quit after long innings with the company. He has been with STAR for 14 years and has played a crucial role in shaping the company in multi-functional roles.
Tuhina Anand Mar 20, 2009 8:27 AM
TVS Motor Company is scouting for creative agencies for its new projects. It is believed that the pitch is still on and all major agencies are taking part. TVS will decide on the new agency by mid-April. TVS already has McCann Erickson and Saatchi & Saatchi on its roster of agencies.
Tuhina Anand Mar 19, 2009 7:52 AM
Bangalore Mirror has come up with its highly visible ‘4ever B’lorean’ campaign, which is creating ripples among its readers. Rajesh Gangwani, Senior VP, JWT Bangalore, exclusively speaks to exchange4media about the creative and execution process of the entire campaign.
Tuhina Anand Mar 13, 2009 8:08 AM
Deccan Herald has undergone a complete overhaul and is donning a new look that is young, contemporary and refreshing. The move has been dubbed as part of the constant change that the paper upholds in keeping with the changing times and has been in offing for a while. However, there is no change in the price of the newspaper.
Tuhina Anand Mar 10, 2009 8:04 AM
Following a multi-agency, Mudra Bangalore has bagged the creative duties of international innerwear brand Jockey. The pitch included almost all the top agencies in Bangalore. The size of the business is in the region of Rs 7-8 crore.
Tuhina Anand Mar 5, 2009 7:43 AM
Following a multi-agency, Mudra Bangalore has bagged the creative duties of international innerwear brand Jockey.
Tuhina Anand Mar 4, 2009 4:09 PM
Unrealistic deadlines and crazy working hours are intrinsic parts of the advertising industry. ‘It is wanted yesterday’, is an often heard term. But are the deadlines as monstrous as we get to hear or is there more to it than what meet our eyes and reaches our ears? exchange4media finds out.
Tuhina Anand Feb 27, 2009 7:02 AM
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