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Interactive Avenues will be responsible for driving brand awareness, facilitating trials and creating brand loyalists for Too Yumm!
exchange4media Staff Nov 12, 2019 10:49 AM
A deadline has not been set for the merger yet but the decision was announced at the 141st meeting of the Inter-Parliamentary Union in Belgrade in October
exchange4media Staff Nov 8, 2019 8:40 AM
Verma is a seasoned IT leader and has over 25 years of experience in the BFSI Industry
exchange4media Staff Nov 7, 2019 3:56 PM
Sanjay Gupta, Country Manager, Star & Disney India, unveiled the Indian Institute of Human Brands’ The Sparklers Report on Power Couples in the presence of Dr Sandeep Goyal, Chief Mentor, IIHB
exchange4media Staff Nov 1, 2019 2:22 PM
Drona was associated with Sony Pictures Networks India for nearly 18 years
exchange4media Staff Nov 1, 2019 10:40 AM
Vora has 20 years of experience across various industry segments such as live entertainment, consumer products, management consulting and digital
exchange4media Staff Oct 24, 2019 3:02 PM
Industry experts share insights on how User Generated Content on digital platforms can serve as word-of-mouth for brands and how they should manage such conversations to create an impact
Noel Dsouza Oct 23, 2019 8:04 AM
The campaign features leading women, Deepika Padukone, P.V. Sindhu and Kiran Mazumdar Shaw among others and chronicles 60 such instances when Indian women are invincible
exchange4media Staff Oct 21, 2019 3:58 PM
The integrated campaign is spearheaded by a TVC ad using an emotional storytelling route to highlight the importance of ceilings in home decor
exchange4media Staff Oct 21, 2019 2:47 PM
The campaign highlights how Ellementry products blend form and functionality – making them the most thoughtful and beautiful gifts this festive season
exchange4media Staff Oct 19, 2019 1:38 PM
JackPack is a blazer that packs inside its own pouch to aid the swift transformation of looks from business to casual, without the task of carrying extra luggage
exchange4media Staff Oct 18, 2019 7:03 PM
Ramesh Kaushik, Vice-President, Brand Experience, Blackberrys, spoke to exchange4media about the brand’s festive launches, investments planned and their marketing strategies
Anjali Thakur Oct 15, 2019 9:12 AM
Experts believe that with the growing trend of online content marketing, there is an increasing need to drive awareness around safe user behaviour
Shreshtha Verma Oct 14, 2019 8:54 AM
The campaign is also extended to print and digital to give it a complete 360-degree impact
exchange4media Staff Oct 13, 2019 6:00 PM
Conceptualised with Lowe Lintas, the film encapsulates the spirit of Diwali celebrations and continuing the tradition of buying jewellery across generations
exchange4media Staff Oct 12, 2019 12:02 PM
Facebook’s Thumbstoppers Summit awards the best creative minds for their Thumbstopping work for mobile storytelling under ten seconds
exchange4media Staff Oct 10, 2019 8:15 AM
The mandate includes external communication and social media management
exchange4media Staff Oct 4, 2019 5:18 PM
Conceptualised by 3 Brothers & Fils, the campaign ‘Amitji Loves Bikaji’ focuses on making the brand the preferred snacking choice for today’s generation
exchange4media Staff Oct 3, 2019 12:34 PM
Jaideep Shergill, Founding Partner of Pitchfork Partners, shares his journey in the PR industry, setting up Pitchfork Partners and the future of the firm
Nafisa Shaheen Oct 1, 2019 2:03 PM
The campaign underlines the brand’s promise of offering an amazing stay experience with GoStays
exchange4media Staff Sep 30, 2019 2:30 PM
The new TVC focuses on environmental challenges posed by single-use plastic and the use of sustainable alternate solutions
exchange4media Staff Sep 27, 2019 4:22 PM
The CMO shares insights on their #YourHappyBalance campaign, marketing strategy and growth plans
Noel Dsouza Sep 20, 2019 8:26 AM
The brand's new campaign, featuring the legend, has been conceptualised by Leo Burnett and will run across television, print, digital platforms and OOH
exchange4media Staff Sep 19, 2019 1:59 PM
The agency also appointed five new Associate Executive Creative Directors - Archit Gadiyar (Mumbai), Vikrant Yadav (Mumbai), Pradeep Kumar (Mumbai), Ashish Sharma (Bangalore) and Sudhir Das (Delhi).
exchange4media Staff Sep 19, 2019 1:10 PM
Rao will spearhead the revenue generation and profitability of Vertuals and Vasudevan will be responsible for introducing creative and innovative audio-visual content
exchange4media Staff Sep 18, 2019 2:11 PM
Aggarwal, Founder & CEO, Droom, will shed light on marketing trends that are fuelling the automotive industry and how brands can capture them to win at their marketing game
exchange4media Staff Sep 18, 2019 8:07 AM
The partnership will enable ZEE5 to build unified customer view, automate data operations on cloud and a create a two-way connector to all current and future ZEE5 partners
exchange4media Staff Sep 16, 2019 3:22 PM
Conceptualised by Lowe Lintas, the campaign film celebrates the strength, spirit and zest of modern and progressive Bengali women
exchange4media Staff Sep 16, 2019 2:53 PM
The campaign has been conceptualised and created by Leo Burnett
exchange4media Staff Sep 15, 2019 6:00 PM
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