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Date-wise News

Pepsi mulls over ‘pyaas badi ya connection’

Pepsi mulls over ‘pyaas badi ya connection’?blur=25

Pepsi is back in its new TVC for 2009. The film brings together four iconic cricketers – MS Dhoni, Ishaant Sharma, Virender Sehwag and Sreeshant – for the first time in completely new avatars to showcase a unique message of who the real ‘Baap’ is.

exchange4media Staff Feb 14, 2009 7:14 AM

Pond’s Age Miracle gets a Candid touch

Pond’s Age Miracle gets a Candid touch?blur=25

Below-the-line promotion agency Candid Marketing recently executed a BTL activity for Pond’s Age Miracle to coincide with Valentine’s Day, from February 5-15. The activity was designed to introduce women to the micro derma process of Pond’s Age Miracle products and induce trials.

exchange4media Staff Feb 14, 2009 7:13 AM

Hindi GEC Real to go on air from March 2

Hindi GEC Real to go on air from March 2?blur=25

Real, the new Hindi entertainment channel from Real Global Broadcasting, would be launched on Monday, March 2, 2009. Being a 50:50 joint venture between Alva Brothers Entertainment and Turner International, Real will be part of the Zee Turner bouquet and will be available across the country on cable systems and digital platforms.

exchange4media Mumbai Bureau Feb 14, 2009 7:13 AM

FM stations wired for love this Valentine’s Day

FM stations wired for love this Valentine’s Day?blur=25

FM stations are going all out to celebrate Valentine’s Day – while Red FM’s RJ Malishka goes ‘deewana’, Radio City is associating itself with Force India. Radio Mirchi is out to get together all the ‘single and ready to mingle’ people, while My FM is airing romantic songs from the 70s through 2008, and Fever FM has its own ‘Fever Romeo’.

exchange4media Mumbai Bureau Feb 14, 2009 7:11 AM

MySpace gets active with on-ground activities

MySpace gets active with on-ground activities?blur=25

MySpace, which describes itself as a social portal, has embarked on an ambitious drive to make its brand prominent in the Indian space. MySpace has recently introduced its exclusive Black Curtain Screening programme, a new flagship entertainment programme, for users in India.

Tuhina Anand Feb 14, 2009 7:11 AM

Kaushik Ghosh quits Radio Mirchi as National Sales Head

Kaushik Ghosh quits Radio Mirchi as National Sales Head?blur=25

Kaushik Ghosh has decided to move on from Radio Mirchi, where he was National Sales Head. Ghosh is quitting Radio Mirchi after a nine-year stint. It is, however, not clear where he is headed next.

Robin Thomas Feb 14, 2009 7:10 AM

Microsoft picks up minority stake in Affle; inks pact for SMS2.0 media platform

Microsoft picks up minority stake in Affle; inks pact for SMS2.0 media platform?blur=25

UK-based mobile media company Affle has announced a global strategic relationship with Microsoft to strengthen its mobile media business worldwide. As part of this tie-up, Affle’s SMS2.0 media platform will now help boost the usage of Windows Live services and MSN content on mobile phones.

exchange4media Staff Feb 14, 2009 7:09 AM

‘It’s a very bumpy road to maturity’

‘It’s a very bumpy road to maturity’?blur=25

“Strategically, India is one of our four most important countries in the region, along with Japan, China and Indonesia. Our frustrations in India would be similar to others in the industry, which is that our industry for some reason is not held in very high esteem here. There tends to be a commodity view to the business,” laments Alan VanderMolen, President - Asia Pacific, Edelman.

exchange4media Staff Feb 14, 2009 7:08 AM