Date-wise News

Lintas’ Northpoint Centre of Learning in collaboration with Lintas Media Group is introducing post-graduate programmes in marketing communications.

exchange4media Staff May 14, 2004 5:34 PM

UTV’s Hungama TV quest for creative and media agencies is over. Following a multi-agency credential presentation, a two-stage pitch was conducted. The upcoming kids’ channel has finalised on JWT for its creative responsibilities and Starcom as its media custodian. The account is pegged at Rs 10 crore.

exchange4media Staff May 14, 2004 2:26 PM

WPP Group has won HSBC Holdings' consolidated global marketing services review, according to J. Walter Thompson, one of the agencies on WPP's team. In addition to JWT, WPP's team was comprised of Red Cell in Europe and Bates in Asia for creative; Group M for media buying and 141 Worldwide for direct marketing; and Landor for corporate identity.

exchange4media Staff May 14, 2004 6:25 AM

Even as uncertainty due to elections in the last two to three weeks has resulted in a nearly 15 per cent slackened demand over their own projections for two-wheelers, companies are now hoping that with a new government in place, they will be able to make up.

exchange4media Staff May 14, 2004 6:24 AM

LG Electronics India is eyeing a 10-fold jump in revenues from the GSM handset business to Rs 3,000 crore over the next three years even though the company has no immediate plans to manufacture handsets in the country.

exchange4media Staff May 14, 2004 6:23 AM

Media planners close to the Congress camp attributed the success of the party to its “bang-on” campaign. Those tracking the BJP slide said that the party lacked compelling mass media campaigns. The apolitical industry pundits, on the other hand, claimed that campaigns only have a limited impact on elections. Interestingly, media insiders, in general, argued that the NDA government’s ‘India Shining’ campaign backfired.

exchange4media Staff May 14, 2004 6:22 AM

Even as sections of the advertising and marketing industry did not like many others foresee the new political formation, the retailing industry is hoping that some of the pending policy issues related to it will be resolved by the new government.

exchange4media Staff May 14, 2004 6:21 AM

Dabur Foods, which has 55 per cent market share in the preservative-free fruit juice segment, has introduced age-specific market segmentation with a new sub-brand, Real Junior, targeted at children below six years, claimed to be a first-of-its-kind initiative in the country.

exchange4media Staff May 14, 2004 6:20 AM

Pitting itself against HLL's Lifebuoy, Godrej Consumer Products Ltd (GCPL) has launched a new brand of soap, Nimin, on the germicide platform. Pegged on a par with Lifebuoy's variant in the sub-popular category, Nimin is priced at Rs 8 for 75 gm and Rs 13 for 125 gm.

exchange4media Staff May 14, 2004 6:19 AM

To create awareness for its new Rs 5 Maggi 2-minute noodles pack, Nestle India has signed on Bollywood actress Preity Zinta to feature in its latest commercial. The commercial has been created for Nestlé India by Publicis.

exchange4media Staff May 14, 2004 6:18 AM

This year has so far been a spectacular sales year for companies that cater to the summer products market — ice creams, air conditioners, soft drinks, air coolers, fans, beer and so on. But manufacturers just might be stopped in their tracks by one factor that does not seem to have entered their calculations — the rain gods.

exchange4media Staff May 14, 2004 6:18 AM

In a significant decision, Parle consolidates the media planning and buying for all its brands barring Poppins and Monaco with The Mediaedge. The account size is pegged at around Rs 70 crore annually. Talking to exchange4media, Praveen Kulkari, Marketing Manager, Parle Products, confirmed the same.

exchange4media Staff May 14, 2004 6:17 AM

LG Care has decided to shift its Rs 30-crore creative account to Contract Advertising. The account was earlier with Everest Advertising and had been awarded to the agency in a multi-agency pitch in January 2004. Contract was among the agencies that were short-listed in that pitch.

exchange4media Staff May 14, 2004 6:16 AM

Once a quiet weekly affair, supplements today have grown into a daily necessity. After using price points, newer presentation styles and a greater number of editions, Kannada dailies are looking at higher frequency and right content of their supplements to make a difference.

exchange4media Staff May 14, 2004 6:15 AM

"To understand the culture of a country and create advertising that reaches out to people is extremely important. If the customer doesn’t like what we create, it is redundant. If the customer doesn’t find any truth in what we say, however well we say, it is ineffective".

exchange4media Staff May 14, 2004 12:00 AM