Date-wise News

WPP Group is expected to disclose that it intends to build a third international media network when it reports on its 2003 financial results. Martin Sorrell, WPP's chief executive, is pulling together some of the holding company's unaligned media agencies, such as Maximize in Asia and Media Insight in Germany, to create a third media network alongside MindShare and Mediaedge:cia.

exchange4media Staff Mar 1, 2004 6:31 AM

Smokers will soon have to fight a tough battle against the Government's mind-game to help them get rid of the habit. It has now been made official that from May 1 onwards, warning messages `Tobacco Kills' or `Tobacco Causes Cancer' will stare you in the face at every point-of-sale of cigarettes and any other tobacco products.

exchange4media Staff Mar 1, 2004 6:31 AM

With mercury all set to rise steadily, competition seems to be hotting up in the refrigerators segment, too. For, in order to beat the summer heat, and, woo consumers across the country, consumer durable companies are planning to implement new marketing initiatives, consumer promotions, and promote their refrigerators in March-April-May 2004, in India.

exchange4media Staff Mar 1, 2004 6:04 AM

Pester Power is the new buzzword in marketing circles and the country’s business houses have realised that the child is the key to loosen his parents’ purse-strings. No wonder then that a number of children’s channels are waiting to take off in the next few months — they’re sure to find brands eager to advertise on them, which means good money.

exchange4media Staff Mar 1, 2004 6:03 AM

UTV Software Communications founder-promoter Ronnie Screwvala is launching a kids channel through a separate company, in which he will hold a majority 51 per cent stake. UTV will hold the remaining 49 per cent equity. The new company will be called United Home Entertainment (UHE). UHE proposes to invest Rs 75 crore in the project.

exchange4media Staff Mar 1, 2004 6:02 AM

Hindustan Lever Ltd (HLL) is all set to concentrate on certain aspects of its tea business. Brooke Bond, its power brand, which delivered six per cent growth in 2003 and revitalised its beverage business, will continue to be under focus. MS Banga, chairman, HLL said that the company would also focus on its Lipton brand and the out-of-home channel to boost the tea business. Observers, however, have mixed views about the prospects of tea business in 2004.

exchange4media Staff Mar 1, 2004 6:01 AM

Keeping the festival of Holi in mind, Tissot has launched Cocktail, a scratchproof, water-resistant watch. Priced at Rs 8,225, the target consumer for Cocktail, a timepiece and bracelet combo, is SEC-AB young women looking out for a modern jewellery timepiece.

exchange4media Staff Mar 1, 2004 6:00 AM

The average car-buyer in the country is highly price-sensitive but is not sufficiently informed about aspects like safety. BS Motoring saw a reason to tell much more about automobiles to a whole new generation of auto buyers and enthusiasts. Bijoy Kumar Y, editor of the magazine, explains why in the latest Content is King.

exchange4media Staff Mar 1, 2004 5:58 AM

P&G India is planning to shed its premium image and reach out to the masses. Sources reveal that the conglomerate is going to reposition a number of brands and fix new price levels; a star-studded campaign will follow suit.

exchange4media Staff Mar 1, 2004 5:57 AM

Come general elections and innovative programme formats are being incorporated by all the mainline news channels. The conventional is clearly making its way to the exit door, while live wire puppet shows, opinion polls, election related trivia, heated debates and discussions, attacks and counter attacks and speeches and sermons are ruling the roost. With an overwhelming of news channels clamoring for a piece of the election pie, how much differentiation can you actually expect in content? More importantly, what kind of a yardstick are media planners using when it comes to rooting for the best buys?

exchange4media Staff Mar 1, 2004 5:56 AM

Last Week we had seen that Audited/Unaudited Financial Results was the top category in terms of advertising volume in English Newspapers. This week let's look at the top advertisers and brands on Business Page Advertising in Newspapers. This analysis has been done across the 400+Newspapers and 550+Product Categories that AdEx India monitors.

exchange4media Staff Mar 1, 2004 5:55 AM

Regional channels have one plus point – the on-air and off-air activities can be leveraged to the fullest to give a local connect with the audience. Alpha Marathi seems to take advantage of this.

exchange4media Staff Mar 1, 2004 5:54 AM

Below the line activities have never received their true credit due to a number of reasons — the lack of a measurability being one of them. ATG and MCI’s new measuring tool promises to change all that. Called M Impact, it offers enhanced brand-consumer interaction across various activity platforms, thereby measuring the activity’s effectiveness.

exchange4media Staff Mar 1, 2004 5:52 AM

Joining NDTV Media is a sort of homecoming for Dutt since he had marketed ‘The World This Week’ some 10-12 years ago. Dutt is equally looking forward to working with his old colleague Raj Nayak, CEO, NDTV Media. “We complement each other,” he says.

exchange4media Staff Mar 1, 2004 5:51 AM

“I’m not saying that we are doing sponsorships in lieu of advertising. We would have added this dimension to our advertising to support our brand building.”

exchange4media Staff Mar 1, 2004 12:00 AM