International News
Dentsu Holdings USA is merging two small New York shops, DCA Advertising and Oasis Advertising, today as one of the first steps in a strategy to grow more aggressively in the U.S. through acquisitions and new-business wins.
General Motors Corp has named Starcom, Chicago, to handle its roughly $30-million out-of-home advertising media-buying account. Starcom won the account beating out the incumbent, GM MediaWorks, Detroit.
Online advertising will climb to $8.4 billion this year, growing twice as fast as cable TV advertising and more than three times faster than advertising in any other medium, according to a study by Jupiter Research.
To most Americans, AT&T used to mean phone service. Just as Xerox once meant copying, and the Big Three—General Motors, Ford and Chrysler—once stood for cars. As iconic brands, they towered over their rivals and dominated their businesses. But the world of brands has changed.
Four years after introducing a diet craze capitalizing on the 245-pound weight loss by Jared Fogle, Subway Restaurants is taking on the childhood-obesity epidemic with a massive public-awareness campaign that will account for one-fifth of its annual advertising budget.
Cable TV system operators are talking to media agencies about new audience measurement systems that could rival Nielsen Media Research’s digital offering. Comcast and Cox Communications are among the operators trying to gauge demand for a paid service that would reveal not just basic viewership information, but also how consumers navigate an on-demand universe.
Judy McGrath, the group president of Viacom's MTV Networks, has been named new chairman and chief executive officer of MTV Networks.
Advertising revenue in Germany increased in 2003 for the first time in three years. Gross ad revenues for the country’s traditional media (print, TV, radio, poster and online) were up by 3.3%, reaching € 17.2 billion.
Global packaged goods giant Procter & Gamble has awarded its communications planning business, including media planning, to Publicis Groupe's Starcom MediaVest Group and Aegis Group's Carat. The cumulative business is worth $4 billion.
Though the advertising business is considered a creative profession where you're supposed to think for a living, the industry has lost its way as it continues to look for more ways to create money instead of ideas.
Omnicom Group's three agency networks, BBDO Worldwide, DDB Worldwide and TBWA Worldwide, as usual, seized the most prizes at the Cannes Lions International Advertising Festival. TBWA, DDB and BBDO sweep maximum Lions at the festival.
The Coca-Cola Co. unveiled a super-sized $6 million billboard in Times Square Thursday night, calling it the world’s first high-definition “3-D advertising sculpture.” The sign is the latest addition to a new generation of outdoor advertising that seeks to turn heads with visual tricks and technical wizardry.
Grey Global Group has hired Goldman Sachs to sell the company, triggering a scramble to acquire advertising's last independently owned holding company. According to sources WPP Group and Japanese giant Dentsu are already in the chase.
On a major restructuring move, Coca-Cola has named Chuck Fruit as the new chief marketing officer, replacing Daniel Palumbo. This is the third major movement at the executive level ever since Neville Isdell took over as chief executive officer, early this month.
Global fast-food major McDonald Corp has cooked up a whole-new recipe for marketing, dubbed as Brand Journalism. For the franchise business leviathan, mass marketing concept no further seems to be a delectable proposition to convey the brand message.
Advertising spends will hit $140.3-billion in the US this year, says a forecast unveiled at the AdWatch: Outlook 2004. As per a TNS Media study, elections and the Olympics would be the major growth booster for the industry. Some observers, however, seem skeptical.
Two former Aegis directors who received £735,000 each last November for loss of office, although they resigned, have set up in business again, backed by Sir Martin Sorrell's WPP advertising giant.
Ending five months of turmoil, corporate infighting and swirling rumors, Coca-Cola Co. this morning announced to its employees that its president and chief operating officer, Steven Heyer, is leaving the company. Mr. Heyer's departure comes just one week after the man who beat him out for the top job, E. Neville Isdell, took over as chairman-CEO.
Gawker Media, a small company that operates Web logs on culture and politics, like Gawker and Wonkette, has begun blogging on behalf of major advertisers. The company’s first paid blog is for Nike. Called Art of Speed, the blog will spend about a month showcasing a series of 15 short films on the theme of speed, all commissioned by Nike.
The latest players to see a fearsome competitor lurking behind Google's meteoric rise are publishers of tightly targeted magazines.
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