Date-wise News

In an adjustment to its overall corporate branding strategy, IBM today announced it is placing more emphasis on the word "on" in its global ad campaigns, to underscore the importance of its nearly 2-year-old effort promoting "on demand" computing services.

exchange4media Staff May 22, 2004 7:59 AM

Unilever is reviewing its $1.2 billion advertising media-buying account across Europe and has asked two non-roster media specialist agencies to pitch for the business.

exchange4media Staff May 22, 2004 7:59 AM

Can power-packed image building campaigns turn reel heroes into real heroes? With the tag line ‘Hero No 1’ film star Govinda humbled seasoned politician Ram Naik in the Lok Sabha elections. On the other hand, Smriti Irani aka Tulsi, the reigning queen of television, lost despite a series of image building campaigns.

exchange4media Staff May 22, 2004 7:58 AM

What happens when you cannot let out steam in a saturated market? You diversify. That’s what the Rs 145-crore pressure cooker major, the Chennai-based TTK Prestige is doing.

exchange4media Staff May 22, 2004 7:57 AM

With broadband recommendations already in place, the Telecom Regulatory Authority of India (TRAI) has mooted a certifying and monitoring body as part of a mechanism to ensure quality of service.

exchange4media Staff May 22, 2004 7:56 AM

Despite the political loss suffered by the NDA and the Bharatiya Janata party (BJP), the India Shining campaign, on which they tried to ride the high ground, is now legend. Even as BJP takes stock of what went wrong, statistics and media analysis show that the outgoing government’s catch-all campaign did have its media impact.

exchange4media Staff May 22, 2004 7:55 AM

At a time when the consumer is loaded with exchange offers and such schemes by the consumer durables and electronics players, is price alone the deciding factor or does the brand image and product value play a vital role in influencing the purchase?

exchange4media Staff May 22, 2004 7:54 AM

Indian cricket team captain Saurav Ganguly may brew a new hope for the tea sector. According to tea industry sources, efforts are on to get his support in promoting Indian tea for generic promotion and also overseas. If the agreement is inked, it would be the first time in over three decades that a cricketer is lending his name to promote Indian tea. The last cricketers to have done so were Sunil Gavaskar and Ian Botham in 1979

exchange4media Staff May 22, 2004 7:53 AM

AIR FM in Bangalore has recently launched a new FM channel, Amrutavarshini, dedicated wholly to classical music. Despite catering to a niche audience, initial response to the channel in terms of ad sales has been encouraging.

exchange4media Staff May 22, 2004 7:52 AM

An extensive TV campaign will go an air from May 25 and this will be followed by print campaign in all national dailies. Kapil Dev will continue as the brand ambassador for the bikes. The campaign for the bikes is being developed by Grey Worldwide.

exchange4media Staff May 22, 2004 7:50 AM

Come May 29, 2004 and the Bhaskar Group would take on some more competition, but this time in the international market. The group is launching an edition of Divya Bhaskar in the US. Planned as a weekly, the publication will cater to the Gujarati populace in North America.

exchange4media Staff May 22, 2004 7:48 AM

Contrary to reports in a section of media today, Andre Nair is not set to be elevated as the Chairman of MEC (Mediaedge:cia), South Asia. He is moving to a much bigger designation and destination — Chairman, MEC, Asia Pacific.

exchange4media Staff May 22, 2004 7:47 AM