Date-wise News

Procter & Gamble Co. used marketing-mix modeling last year to change how it spent more than $400 million of its marketing budget, or nearly a tenth of its $4.3 billion reported global outlay. The reasons, according to practitioners, include better analytical tools and growing familiarity among an increasing pool of marketers.

exchange4media Staff Apr 3, 2004 6:47 AM

In an attempt to tap the retail market, Liberty Shoes Ltd launched its retail format, Revolutions. The chain of retail showrooms to be housed in various shopping malls in India and abroad will be operated under a separate company, Liberty Retail Revolutions Ltd.

exchange4media Staff Apr 3, 2004 6:41 AM

With passenger cars and utility vehicle manufacturers seeing record high sales during 2003-04 in both the domestic and export markets, industry analysts are of the view that this combined figure might just cross the one million mark, even as many companies are still in the course of releasing their sales figures for the period.

exchange4media Staff Apr 3, 2004 6:40 AM

Coca-Cola India here on Friday kicked off the "Thums Up Mega Thunder" campaign marking the 25 years of Thums Up brand and celebrating 25 years of the movie career of the Telugu film actor, Chiranjeevi. The campaign, based on the theme of "Mega Star Chiru, Guest Star Meeru", will run across Andhra Pradesh and will give one lucky consumer the chance to act in a film with Chiranjeevi.

exchange4media Staff Apr 3, 2004 6:39 AM

The UB Spirits Division comprising McDowell & Co and Herbertsons has edged out Bermuda-based Bacardi, to emerge as the fourth largest spirits marketer in the world. This followed the division's impressive performance in 2003-04 with sales topping 35 million cases.

exchange4media Staff Apr 3, 2004 6:38 AM

Mobile gaming is emerging as the fastest growing application in the cellular telephony industry. It has grown 50 times — in usage — in a single year.

exchange4media Staff Apr 3, 2004 6:37 AM

Hindustan Lever Ltd tied up with the private sector power utility, CESC Ltd, for sampling of Pepsodent toothpaste. CESC along with its April bill would be sending out 14.1 lakh covers carrying the Pepsodent label and a small 15 gm tube of toothpaste with a new flavour.

exchange4media Staff Apr 3, 2004 6:37 AM

As is known NDTV India had run a contest inviting advertising agencies to participate in creating a 30 sec film, that would move the voters from the comforts of their homes to the polling booth.

exchange4media Staff Apr 3, 2004 6:36 AM

Special days like Fool’s Day, V Day or Father’s Day increases remarkable interactions with listeners and but yields negligible business for FM radio stations. Advertisers, however, target festival seasons.

exchange4media Staff Apr 3, 2004 6:35 AM

If you are an ad filmmaker who is trying to promote a fairness cream by getting an ideal daughter-in-law like Tulsi (of Kyunki Saas Bhi Kabhi Bahu Thi fame) to endorse it, think again. The campaign may not succeed in being appealing to its target audience at all.

exchange4media Staff Apr 3, 2004 6:34 AM

To stop “mudslinging” by parties during the elections, the Supreme Court today banned telecast of all political advertisements, which offend the “morality, decency and religious susceptibility” of viewers, on television channels and cable networks and asked the Election Commission to monitor them.

exchange4media Staff Apr 3, 2004 6:33 AM