Date-wise News

Editors and publishers from Europe and the United States have warned that nontraditional communications - such as cell phone text messages - are rapidly outflanking radio, television, and print media because of their immediacy and proximity to the public.

exchange4media Staff May 10, 2004 9:40 AM

Leading telephony provider Bharti Tele-Ventures is to launch the AirTel cellular brand in Rajasthan as part of a Rs 2 billion ($44.7 million) expansion plan for the state.

exchange4media Staff May 10, 2004 9:37 AM

The computer hardware industry is likely to grow 40 per cent to touch 4.2 million units in the current financial year, according to rough estimates of the Manufacturers' Association of Information Technology (MAIT).

exchange4media Staff May 10, 2004 9:36 AM

At a time where customer loyalty towards products is slippery, loyalty programmes are the main weapon in the arsenal of companies. However, the concept has to move beyond stripes and points into an integrated marketing approach, feel companies. Therefore, the mantra is to build loyalty and drive sales. And the lesson learnt is points does matter, but beyond that, it is the value-add (which the customers derive) which builds loyalty.

exchange4media Staff May 10, 2004 9:35 AM

The Indian BPO sector may have made outsourcing a ‘forbidden’ word, but in FMCG parlance it still means prudent business. Biggies like Unilever, Procter & Gamble, Colgate-Palmolive have acknowledged Indian strength as a sourcing base.

exchange4media Staff May 10, 2004 9:33 AM

After slugging it out in the business to consumer (B2C, or retail) segment, India’s colour television producers are now zooming in on the business to business (B2B, or companies and institutions) market.

exchange4media Staff May 10, 2004 9:32 AM

Sharma confirms the move from Candid Marketing Service to the Delhi-based TIC Group, stating professional reasons. At TIC, he will join three of his ex-colleagues from Candid.

exchange4media Staff May 10, 2004 9:31 AM

We are into the second quarter of 2004 and its time to look at the advertising expenditures for the first Quarter of the year. So, let's see the results for the Top Categories, Advertisers analyses done across the 450+ Newspapers and 200+ Magazines that AdEx India monitors.

exchange4media Staff May 10, 2004 9:28 AM

LG Care, a part of LG Group, will spend Rs 30 crore to promote its brand of soaps, detergents, shampoos and other fast moving consumer goods (FMCG) in the Indian market.

exchange4media Staff May 10, 2004 9:27 AM

With the final days of the General Elections clocking close, news channels get geared up to woo viewers with innovative programming. exchange4media.com takes a look at the different channels how they go all set for the big fight.

exchange4media Staff May 10, 2004 9:26 AM

Media professionals share their views on the future of Indian media at the Mumbai chapter of exchange4media Conclave 2004. Panellists observe various advents will change the face of the Indian media industry by circa 2010.

exchange4media Staff May 10, 2004 9:25 AM

Greater the GQ an agency can garner, higher will be its success, observes the veteran ad-man at the Mumbai leg of the exchange4media Conclave 2004.

exchange4media Staff May 10, 2004 9:23 AM

To keep pace with the changing business environment, client and agency should join hands to make a successful advertisement, observe experts at the exchange4media Conclave 2004 in Mumbai.

exchange4media Staff May 10, 2004 9:22 AM