Date-wise News

Manu Savani’s company Gala Entertainment Corp., California, is a leading distributor of Hollywood films in the South Asian and African countries.

exchange4media Staff Feb 23, 2004 1:37 PM

Microsoft is to banish pop-up advertising, regarded as one of the most irritating forms of online advertising, from its worldwide network of MSN sites. The US software giant has said pop-ups will no longer plague the 350 million users who visit its sites around the world after research showed consumers were no-longer prepared to tolerate the advertisements.

exchange4media Staff Feb 23, 2004 5:46 AM

Ratan Tata has mega plans for domestic and international markets. While the Tata group plans to invest about $2 billion in its telecom venture over the next two years, other group companies are going on overdrive to tap east Asian markets.

exchange4media Staff Feb 23, 2004 5:46 AM

Offroading is a new status symbol. The young and the restless want to drive around in sports and multi utility vehicles. As such, the utility vehicles market is emerging as a major area of future growth for the automobile companies. Apart from the highly successful Toyota Qualis, Mahindra & Mahindra Scorpio and Tata Sumo, other manufacturers are also going ahead with great gusto, pushing projects in the segment.

exchange4media Staff Feb 23, 2004 5:45 AM

The interest generated by the forthcoming Indo-Pak series may soon eclipse the excitement and hype of last year's cricket World cup. Sponsors and advertisers are loosening their purse-strings to get the visibility that an Indo-Pak series alone can offer. Companies are paying 100 per cent premium for spot buys over what they pay for other one-day internationals.

exchange4media Staff Feb 23, 2004 5:44 AM

Tea Board will hold a tea festival for the generic promotion of tea in mid-May at the ITC Sonar Bangla in Kolkata at a total cost of Rs 25 lakh. The festival shall promote tea as a health drink and seek to reach out to the younger generation by inviting school and college students, Sobhagya Advertising Director Srenik Sett who is in charge of the promotion, said.

exchange4media Staff Feb 23, 2004 5:43 AM

Using multi-city localized broadcasting, RED FM now provides a city-specific spin to their programs. RJs from Mumbai, Delhi and Kolkata studios recently interviewed actress Tabu “live” from the Mumbai studio, but listeners in each city could only tune in to the dialogue with their local RJ.

exchange4media Staff Feb 23, 2004 5:41 AM

Editor of the Financial Times, Andrew Gowers, attributes the newspaper's growth outside the UK to its 'pragmatic European multilateral approach'. For more on the subject, read the latest update in Content is King.

exchange4media Staff Feb 23, 2004 5:39 AM

Over the past few weeks, we have been looking at advertising in Front and Back Pages of newspapers. This time, we decided to analyze advertising in Business Pages of newspapers. The analysis was done across the 400+ Newspapers and 550+ Product categories that AdEx India monitors. So, which are the categories that top advertising in Business Pages of Newspapers?

exchange4media Staff Feb 23, 2004 5:38 AM

It is a known fact that Sony’s strengths lie in weekend programming. In an attempt to consolidate this position, the channel is introducing Balaji’s social drama Kkehna Hai Kuch Mujhko. Though fresh, is there an audience for social dramas on weekends?

exchange4media Staff Feb 23, 2004 5:37 AM

The global conference this year, a breakaway from the past, will focus on funding of entertainment projects and emerging areas like animation and gaming. What’s more, the participants will get to ideate with business delegations from Walt Disney, UK Film Council International and others.

exchange4media Staff Feb 23, 2004 5:36 AM

Gujarat had always been a monopoly of sorts… until Divya Bhaskar entered the scene. The Bhaskar Group started the onslaught with the launch of Divya Bhaskar in Gujarat in June 2003. As per the paper, it was launched in Ahmedabad with over 453,000 copies pre sold. This placed it at par with the existing No. 1 in the market, Gujarat Samachar. With the Surat launch slated for March 27 2004, things are bound to heat up this newspaper season.

exchange4media Staff Feb 23, 2004 5:35 AM

TAM media research’s TV channel ratings for the past six months do not throw any major surprises. Mass entertainment still rules the roost in the top ten. In the all India market for the TG C&S 4+, Star Plus claims the leading position with an average channel share of 13.68 per cent. Following close is the Cable Regional category claiming 10.43 per cent. However, the cable market in India is so unorganised that advertisers cannot utilise this medium. Since it does not figure in the media plans, this is a section wasted.

exchange4media Staff Feb 23, 2004 5:34 AM

“I think a customer today is ready to pay a certain premium for a certain value he believes he will get. So he is marginally flexible on the budget. This is also the reason why Sonata is selling such large volumes.”

exchange4media Staff Feb 23, 2004 12:00 AM