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A new study presented by the Interactive Advertising Bureau and PricewaterhouseCoopers showed interactive revenue in the second quarter spiking 43%, to $2.4 billion, from the prior-year period. And an analyst at Piper Jaffray forecasted online advertising will sustain double-digit growth over the next five to seven years.
Unilever will move its roughly $10 million Lipton teas account in the U.S. from WPP Group's J. Walter Thompson, New York, to Omnicom Group's DDB Worldwide, New York, in preparation for a relaunch of the brand next year. The shift was made without a review.
Once almost universally respected as rare islands of personal privacy, public bathrooms have now become a major target of mainstream marketers and their advertising media buyers.
Sony last night seized control of Metro-Goldwyn-Mayer (MGM) after a consortium led by the Japanese electronics giant reached a preliminary agreement to buy the last independent Hollywood studio for about $4.8 billion.
With the Sunday’s buyout of Grey Global, WPP is likely to emerge as the largest advertising firm in the world. According to agency reports, after the $ 1.31-billion cash-and-stock buyout, the combined revenues of WPP and Grey would exceed the industry leader Omnicom. WPP plans to run Grey’s business independently to avoid conflict in accounts.
Walt Disney chief executive officer Michal Eisner said he planned to resign in 2006 after two decades in the media giant. He said this in an interview published by The Wall Street Journal.
British advertising major WPP has submitted a bid for the US rival Grey Global – the third largest advertising group in the US and the seventh, globally. French ad group Havas and US buyout firm Hellman & Friedman have also turned up to bid for Grey. But all the bids are considerably below Grey’s September 8 closing price on the NYSE.
BBC has invited Time Warner, Bertelsmann and Walt Disney to discuss possible bids for BBC Worldwide, the corporation’s commercial sales and publishing arm.
Eric Kim, executive vice president of global marketing operations at Samsung, is leaving the company in the midst of $ 700-million ad review, to become chief marketing officer at Intel Corp, reveal executives close to the situation.
Data released by NBC last night shows that the first 11 days of the Athens Olympics has drawn more viewers than the entire 17 days of the 2000 Summer Games in Sydney, Australia.
Fox News Channel scored big on the second night of the Republican Convention, trouncing even the broadcast networks' viewership in the 10 pm to 11 pm slot. Night 2 Ratings Top NBC, CBS, ABC, CNN and MSNBC.
Interpublic Group of Cos.' Lowe Worldwide has named Ogilvy & Mather executive Tony Wright its new president and CEO following weeks of negotiations, according to executives close to the matter. He takes over for current agency CEO Jerry Judge, who will continue as CEO of the Partnership division of Interpublic.
The advertising orgy that was the 2004 Summer Olympics has mercifully ended, and not a moment too soon for the bleary-eyed audiences exposed to 13,000 to 14,000 commercials during the 1,210 hours of coverage across the seven NBC Universal networks.
If you thought Open Water was scary, wait until you read the next sentence. Communications spending by end-users surpassed ad spending for the first time, according to Veronis Suhler Stevenson's Communications Industry Forecast.
Mars' unit Masterfoods USA will use Shanghai-based roster agency Nitro, rather than Grey Worldwide, New York, its U.S. agency of record, for a new Twix campaign that breaks Sept. 6.
The stands of the Olympic stadiums in Athens might not be full, but the sofas are. NBC's coverage of the 2004 Summer Olympics already has exceeded early viewership levels of the 2000 Games held in Sydney by 15 million viewers.
General Motors Corp. named John Middlebrook, 63, its first global marketing, sales and service chief, effective Sept. 1. Mr. Middlebrook will develop and integrate sales, service and marketing initiatives across GM's four regions.
Bacardi Ltd. has launched a global advertising review for its flagship Bacardi Superior rum. Spending is estimated as high as $70 million.
Online ad spending is surging and will surpass its previous pre-dot-com-crash high point by $1 billion this year, according to a new study released by eMarketer.
Have you heard of a channel dedicated to advertisements. If this sound's funny, better be serious about it. Come September 6, the world's first TV Channel will go on air.
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