Date-wise News

Mars' unit Masterfoods USA will use Shanghai-based roster agency Nitro, rather than Grey Worldwide, New York, its U.S. agency of record, for a new Twix campaign that breaks Sept. 6.

exchange4media Staff Aug 21, 2004 8:18 AM

Canon’s new age marketers guess that the way to sneak into the bedrooms of the bored souls is through home cinema entertainment. With a fresh focus on projector business, the Indian subsidiary is printing a proposal that promises to transform one’s spartan bedroom walls into larger than life screens.

exchange4media Staff Aug 21, 2004 8:17 AM

Refrigerator sales have failed street expectations by a huge margin during the first half of the year in what is being reckoned as a double whammy wrought in by overall bearish market sentiments compounded by a delayed monsoon.

exchange4media Staff Aug 21, 2004 8:16 AM

If you’re sick of receiving telemarketing calls on your mobile phone in the middle of a trans-border multi-million dollar deal, watch out. Things are only going to get worse.

exchange4media Staff Aug 21, 2004 8:15 AM

After reworking the pricing strategy to drive value growth in soft drinks, PepsiCo India is thinking about changing the way its products are packaged and sold at present.

exchange4media Staff Aug 21, 2004 8:14 AM

The Olympics may be Greek to India Inc, but when it comes to basking in the glory of national heroes, it wastes no time. On his return, Silver medal winner Major Rajyavardhan Singh Rathore might find himself trapped and shot by the camera, will-nilly inducted into the glitzy world of celebrity endorsement.

exchange4media Staff Aug 21, 2004 8:13 AM

Adidas is increasing its focus on tennis in India. The company is keen on developing the game, starting from the grassroots. Along with Madras Cricket Club, adidas is organising the adidas-MCC-AITA national junior and sub-junior tennis championship for children under 14 and 18 years of age from August 23-28.

exchange4media Staff Aug 21, 2004 8:12 AM

Taking a step ahead from providing brand consulting and campaign planning to clients, Grey Cell – a unit of Grey Global Group, aims to provide complete business solutions to varied clients. Constituted almost one and half years back, the group has so far handled major clients like Samsung , Ranbaxy Labs etc. The group is planning to conduct research-based projects on Indian marketplace.

exchange4media Staff Aug 21, 2004 8:11 AM

Leading television channels, Aaj Tak and Max have come together for an exclusive marketing tie-up for the forthcoming Videocon Cup Super Challenge 2004. Aaj Tak will have an access to Max commentators for its half-hour cricket capsule, ‘Runbhoomi.’

exchange4media Staff Aug 21, 2004 8:10 AM

STAR Plus is soon to host two of Balaji Entertainment’s latest serials titled ‘Karma’ and ‘K Street Pali Hill’. Both the serials are produced and directed by Ekta Kapoor.

exchange4media Staff Aug 21, 2004 8:09 AM

As per official words, Interface and Ambience will continue to handle the Nerolac kitty, while Lodestar will retain the media duty. Nerolac’s new advertising campaign is expected in September. Though officials refuse to name agencies the group was considering, as per sources, McCann was one of them.

exchange4media Staff Aug 21, 2004 8:08 AM

The fact is that it is a big market and there are not too many major universal services on offer. Railway ticketing is a mass consumption service. Internet is getting localised at a fast pace. And this means higher coverage. Anyone anytime and from anywhere can access the Net.

exchange4media Staff Aug 21, 2004 12:00 AM