Date-wise News

Just two days after public broadcaster Prasar Bharati threatened to take legal action against the Board of Control for Cricket in India (BCCI), it has been roped in as part of the contingency plan. Now, Doordarshan will telecast the first two Test series - against Australia and South Africa.

exchange4media Staff Oct 4, 2004 7:20 AM

Unilever will move its roughly $10 million Lipton teas account in the U.S. from WPP Group's J. Walter Thompson, New York, to Omnicom Group's DDB Worldwide, New York, in preparation for a relaunch of the brand next year. The shift was made without a review.

exchange4media Staff Oct 4, 2004 7:19 AM

Marico Industries has its new commercial lined up for Silk-n-Shine, the post hair wash conditioner brand. The new campaign, which gives a humorous twist to the fairy tale fable of the frog prince, is an attempt to connect to the youth in a more enticing manner.

exchange4media Staff Oct 4, 2004 7:16 AM

Monster.com has rolled out a new advertising campaign. Dhruvakanth B Shenoy, Vice President, Marketing, says the new campaign created by Mudra Communications, is based on the concept of ‘Happy Jobs’ and evolves from the basic insight that there are jobs and there are happy jobs; jobs that a person is truly happy doing and being in.

exchange4media Staff Oct 4, 2004 7:15 AM

It is perhaps the time for The History Channel to create a buzz in the market again. While the channel has recently unleashed a campaign promoting its 10 pm slot, it has also added more to its programming basket.

exchange4media Staff Oct 4, 2004 7:13 AM

Adding to its cyber basket of popular websites like htnext.com and hindustantimes.com, print major Hindustan Times today introduced the e-paper ‘hindustantimes.com/epaper’ – a virtual clone of the print edition. The new portal is the first pay site from the HT stable.

exchange4media Staff Oct 4, 2004 7:12 AM

The much-talked-about Nokia N-Gage QD campaign is finally ready to hit the tube this week. The 30-second commercial has been made by Bates India. The storyboard is ‘interesting’ and is expected to ‘engage’ all young gamers in India, says V Sunil, Creative Director of the N-Gage QD film and Creative Consultant on Nokia to Bates.

exchange4media Staff Oct 4, 2004 7:11 AM

Internet and Online Association's (IOA) conclave was held at the Hilton Towers in Mumbai on October 1. Panellists, comprising some of the well-known personalities from the Internet industry and advertising and media world discussed the possibilities and potential of the new-age medium.

exchange4media Staff Oct 4, 2004 7:10 AM

Gujarati daily Divya Bhaskar – an offshoot from the Dainik Bhaskar Group, has decided to raise the cover price of its Ahmedabad edition on Wednesday, Friday and Sunday from Rs 1.50 to Rs 2. Later on, the revised price structure would be introduced throughout the week. The daily has reached a circulation of 5,57,000 copies and has set up a bureau in Rajkot.

exchange4media Staff Oct 4, 2004 7:09 AM

STAR India is all set to break the clutter among satellite owners with an innovative foray into the interactive wireless market, eyeing the huge mobile subscriber base. The media major has launched a unique reverse bidding contest through short messaging code 7827. STAR chief executive Peter Mukerjea believes such innovative ways can bring in a stream of revenues for media houses.

exchange4media Staff Oct 4, 2004 7:08 AM

Bajaj Allianz Life Insurance Company has finally decided on its creative custodian. The account is awarded to TBWA\India following a multi-agency pitch called mid-June. The media billing on the account is pegged at Rs 15 crore. Media duties of the company remain with GroupM’s Maxus.

exchange4media Staff Oct 4, 2004 7:07 AM

Over the last couple of months, Percept has added at least Rs 40 crore to its annualised billings by winning creative assignments from Mahananda Diary, Kingsbury personal care and homecare products and Arlem Breweries, confirms Rajesh Pant, CEO, Percept.

exchange4media Staff Oct 4, 2004 7:07 AM

Though STAR Plus seems to have emerged as an established leader in the Hindi mass entertainment section with most of its slots full, the channel has not yet stopped from adding new properties to its existing line-up. The leader is ready with seven new shows – one already on air and six to hit the tube soon.

exchange4media Staff Oct 4, 2004 7:06 AM

The latest IRS brings in good news for most of the business publications. With the exception of Business Standard, all financial dailies have registered growth. Among business periodicals, Business Today leads the league and Businessworld records substantial growth.

exchange4media Staff Oct 4, 2004 7:05 AM