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Date-wise News

HLL relaunches Rin Shakti brand?blur=25

In yet another revamp, Hindustan Lever Ltd (HLL) has relaunched Rin Shakti as Rin Advanced with a new formulation while maintaining the old price.

exchange4media Staff Sep 18, 2004 8:30 AM

International: Marketers chase consumers into the bathroom?blur=25

Once almost universally respected as rare islands of personal privacy, public bathrooms have now become a major target of mainstream marketers and their advertising media buyers.

exchange4media Staff Sep 18, 2004 8:28 AM

Betting time: Casino games soon to hit mobile contents?blur=25

Coruscant Tec, a leading mobile data content and applications company, based in Mumbai, has tied up with the UK-based ADLM Ltd - the holding company for leading online casinos to develop and distribute casino-based mobile games across the world.

exchange4media Staff Sep 18, 2004 8:12 AM

Cool moves: Kenstar plans national presence?blur=25

Kenstar — a multi-product company — is on an expansion mode. To start with, Kenstar is for the first time planning a national roll out of its frost-free and direct-cool refrigerators by January 2005. This is part of Kenstar’s strategy to consolidate its presence in the South and other parts of the country to promote ‘Kenstar’ refrigerators.

exchange4media Staff Sep 18, 2004 8:10 AM

Invista launches Lycra campaign from Bangalore?blur=25

Bangalore, with its swanky shopping malls and retail outlets, became the natural choice for the stretch fibre brand, Lycra for the national launch of its `Has It' campaign, which will create awareness about the product.

exchange4media Staff Sep 18, 2004 8:10 AM

Court throws a googly in Zee, ESPN-Star case?blur=25

Neither Zee Telefilms nor ESPN-Star Sports would be eligible for four-year telecast rights of cricket matches in India if the condition relating to production experience is adhered to, Bombay High Court said on Friday.

exchange4media Staff Sep 18, 2004 8:09 AM

Total Sports Asia launches Indian outfit, eyes subcontinent market?blur=25

Sports marketing group Total Sports Asia (TSA) today announced the launch of its Indian outfit, Total Sports & Entertainment India (TSEI). As a wholly owned subsidiary of TSA, the Indian wing will be headquartered at Mumbai and develop businesses in India, Pakistan, Bangladesh and Sri Lanka.

exchange4media Staff Sep 18, 2004 8:08 AM

Triton bags communication duties for Wagh Bakri brand?blur=25

Triton Communication seems to be on a winning streak. Close on the heels of a flurry of new business wins comes the news that Gujarat Tea Processors & Packers Ltd (GTPPL) is moving the communication duties for the 'Wagh Bakri' brand of tea from McCann to Triton Communications with immediate effect.

exchange4media Staff Sep 18, 2004 8:07 AM

Madison ventures into in-film advertising & film marketing?blur=25

With six specialist units whizzing in different facets of communications, Madison is now all set to enter the domain of in-film advertising and marketing of films and music. The group has sought to kick-start operations in this upcoming field by acquiring an entertainment marketing firm, called TeamWorks fp&e.

exchange4media Staff Sep 18, 2004 8:05 AM