Date-wise News

STAR India has announced its creative partner for the forthcoming channel, StarOne. The pitch, that was called a month back, has culminated and the new partner is Lowe. The account is pegged at Rs 10-12 crore.

exchange4media Staff Sep 10, 2004 11:57 AM

British advertising major WPP has submitted a bid for the US rival Grey Global – the third largest advertising group in the US and the seventh, globally. French ad group Havas and US buyout firm Hellman & Friedman have also turned up to bid for Grey. But all the bids are considerably below Grey’s September 8 closing price on the NYSE.

exchange4media Staff Sep 10, 2004 9:28 AM

Modi Revlon is upbeat about the Indian cosmetics market. After achieving breakeven last fiscal after an eight-year stint in the country, the joint venture between Modi Mundipharma and Revlon has laid out expansion plans. As part of the strategy, the company will be ploughing back 30 per cent of the company's Rs 100-crore sales turnover into market development this fiscal.

exchange4media Staff Sep 10, 2004 9:27 AM

Indian advertising is coming back into its own, after a period of being laid low by the twin impact of economic recession and the pressure on costs and margins.

exchange4media Staff Sep 10, 2004 9:26 AM

Dabur India has got interim relief from the Delhi High Court which has restrained its business rival Colgate Palmolive from telecasting a new TV commercial on Colgate tooth powder. The court order will be effective from September 13.

exchange4media Staff Sep 10, 2004 9:25 AM

Top mass entertainment channels such as Star Plus, Sony and Zee may not be hot favourites in Chennai, unlike in other cities, but that doesn't mean the city's appetite for television is weak. In fact, it's much stronger than other metros.

exchange4media Staff Sep 10, 2004 9:24 AM

The automobile market is all set to receive a new prima donna as Korean auto major Hyundai Motors India preparing to unveil the ‘Getz’ on Friday. Priced at Rs 4.5-5 lakh, Getz is positioned between the B and C segment. The company has earmarked an advertising budget of Rs 8 crore for the electronic and print campaign that will hit media on September 11.

exchange4media Staff Sep 10, 2004 9:23 AM

Deccan Chronicle, Andhra Pradesh's largest selling English newspaper, is going public in order to bankroll its strategic growth initiatives, including acquisitions.

exchange4media Staff Sep 10, 2004 9:22 AM

Following ESPN’s move challenging the BCCI’s decision to award the cricketing rights for all international cricket played in India in the next four years to Zee, the Mumbai High Court on Thursday morning suggested ESPN-STAR Sports and Zee Telefilms submit fresh bids to the Registrar General of the court.

exchange4media Staff Sep 10, 2004 9:21 AM

T Matrix, launched by the GroupM media outfit Mindshare Fulcrum, is in fact an exclusive cable channel for HLL. The channel gives HLL an exclusive medium to advertise its products tailored for semi-urban and rural consumers. GroupM is working on logistics to formally launch T Matrix as a full-fledged cable channel.

exchange4media Staff Sep 10, 2004 9:19 AM

Twelve teams are going to be battling out at the ICC Champions Trophy scheduled in England between September 10 and 25. With this latest addition to the cricket casket, Max is looking at positioning itself as a TRP leader, safe in the assurance of enhanced viewer interactivity and engagement.

exchange4media Staff Sep 10, 2004 9:19 AM

Zoom is set to make its mark on Indian television and the proposed date is September 17. Even though the channel officials are still in the process of finalising this date, sources inform that even if there is a change, it would advance or postpone the launch by barely a few days.

exchange4media Staff Sep 10, 2004 9:17 AM

As far as a sensitive issue like Kashmir is concerned, it will be our endeavor to provide an unbiased view on the issue. There is great demand in the Arab world for news from India and this void will be filled once we get the sanction to set up a bureau in Delhi. In the coming years we see ourselves as the biggest news network in the world

exchange4media Staff Sep 10, 2004 12:00 AM