Date-wise News

Zee Telefilms has decided not to rebid for BCCI’s cricket telecast rights, as suggested by the Bombay High Court. The decision was taken at a Zee Telefims board meeting yesterday and conveyed to the court today.

exchange4media Staff Sep 14, 2004 6:19 PM

The India Today Group, publishers of India Today, Business Today and Cosmopolitan, is all set to launch its latest publishing product, the US magazine ‘Good Housekeeping’, by the month-end. The monthly magazine, popularly known as ‘GHK’ in the US, is targeted at women and mothers. Informed sources said that the content of the magazine will be in line with the GHK published in the US.

exchange4media Staff Sep 14, 2004 4:22 PM

First it was Tata Motors. Now it is Tata Indicom that has vacated the group in terms of media responsibilities. The Tata Indicom media account, worth Rs 70-80 crore, has moved to Lodestar Media. The creative duties of the company continue to be with McCann Erickson.

exchange4media Staff Sep 14, 2004 1:22 PM

Microsoft Home & Entertainment Division on Monday launched its 2005 range of hardware input devices mice and keyboards to increase PC penetration in India and focus on the large community of information workers in the country.

exchange4media Staff Sep 14, 2004 8:26 AM

LG, claims to be the market leader, is betting its sales growth on a strategy that highlights the functionality of its microwaves. At the same time, it is lowering the entry-price barrier.

exchange4media Staff Sep 14, 2004 8:25 AM

Tata Teleservices seems to have been caught off-guard after the ICC said that the telecom company had infringed the ambush marketing clause by using skipper Saurav Ganguly and bowler Irfan Pathan in its latest ad campaign during the ICC Champions' Trophy.

exchange4media Staff Sep 14, 2004 8:25 AM

‘Let’s make things better’ – the decade-old brand promise of Philips will now read ‘Sense and Simplicity’. The Dutch electrical and electronic goods conglomerate is launching a global ad campaign to establish the new positioning.

exchange4media Staff Sep 14, 2004 8:23 AM

Satya Paul, the leading designer label in women’s wear, is launching its specially designed range of garments following the trend of Jassi Jaisi Koi Nahin. With the new collection, the group is trying to attract working women.

exchange4media Staff Sep 14, 2004 8:22 AM

With the Sunday’s buyout of Grey Global, WPP is likely to emerge as the largest advertising firm in the world. According to agency reports, after the $ 1.31-billion cash-and-stock buyout, the combined revenues of WPP and Grey would exceed the industry leader Omnicom. WPP plans to run Grey’s business independently to avoid conflict in accounts.

exchange4media Staff Sep 14, 2004 8:22 AM

The Board of Control for Cricket in India (BCCI) has readied a contingency plan for telecast of cricket matches in India beginning October 6 in case the legal battle continues for some time.

exchange4media Staff Sep 14, 2004 8:21 AM

Basant Rathore is quitting Madison Delhi to join Dainik Jagran as GM, Brand Development (Communications and Research). Jagran’s Director-Marketing Shailesh Gupta said Rathore would be joining from September 18.

exchange4media Staff Sep 14, 2004 8:20 AM

The traditional brand communication mediums are facing serious threat from the emerging ‘out-of-home communications’ (OOH). The OOH constitutes more than 10 per cent of the media mix in large part of the world and in over the last five years, the OOH communication industry grown by approximately seven per cent.

exchange4media Staff Sep 14, 2004 8:19 AM

After five years in Orchard Advertising, Thomas Xavier, previously Executive Creative Director, has now been promoted to the position of National Creative Director.

exchange4media Staff Sep 14, 2004 8:17 AM

FTV India has decided to revamp its India programming wherein viewers will now get the right mix of national and international fashion. The channel also plans to expand its offline activities by launching its merchandising range in the country.

exchange4media Staff Sep 14, 2004 8:16 AM

Movie channel HBO has appointed Turner International India for managing ad sales and distribution through the Zee Turner joint venture in India from January 1, 2005, replacing SET India which was handling the operations since Januray 2003.

exchange4media Staff Sep 14, 2004 8:15 AM

Classifieds is one of the significant forms of revenue for newspapers. With small business players having big bucks to put in, print houses are gearing up to provide innovative options. From help desks to tips on how to make their ads more effective, classifieds have shifted from the main dailies to more creative supplements.

exchange4media Staff Sep 14, 2004 8:15 AM