Date-wise News

Prasar Bharati’s Board meeting scheduled for Wednesday will discuss key issues like BCCI telecast rights, Doordarshan’s proposed DTH service and public broadcaster’s feature films policy.

exchange4media Staff Aug 11, 2004 10:37 AM

Have you heard of a channel dedicated to advertisements. If this sound's funny, better be serious about it. Come September 6, the world's first TV Channel will go on air.

exchange4media Staff Aug 11, 2004 9:17 AM

Procter & Gamble (P&G) has signed on actor Preity Zinta as the new ambassador for its Head & Shoulders anti-dandruff shampoo. Preity is set to appear in the brand’s new advertising campaign created by ad agency Saatchi & Saatchi and shot in Bangkok.

exchange4media Staff Aug 11, 2004 9:16 AM

Nearly four months after the first price cuts were announced by Hindustan Lever and Procter & Gamble, Dabur India Ltd has decided to cut Vatika shampoo prices by 20 per cent from next month besides launching the brand in one-rupee sachets to gain volumes.

exchange4media Staff Aug 11, 2004 9:15 AM

The Information and Broadcasting (I&B) Ministry is looking at the possibility of allowing the existing licence holders to surrender their licences and re-apply for the same metros under the new FM radio policy.

exchange4media Staff Aug 11, 2004 9:14 AM

LG has planned to launch six new models of GSM mobile phones by the end of this year. The revenue and market will be tripled this fiscal with the launch of new models.

exchange4media Staff Aug 11, 2004 9:13 AM

Pizza Hut has signed up Zayed Khan as its first Indian brand ambassador. Khan, the hottest young star ruling the Bollywood roost, will soon be endorsing the savoury pizzas from Pizza Hut. This initiative is part of the group's strategy to expand its consumer base.

exchange4media Staff Aug 11, 2004 9:13 AM

Red FM’s brand building strategy has managed to clinch enough attention from the rain-weary commuters of Mumbai, and it all came with a price tag that’s fair for the pocket. The group is working out strategies for other cities.

exchange4media Staff Aug 11, 2004 9:12 AM

Canco Advertising has won the Gold Midas Award at the New York Festival’s Midas Awards – honour for the best creatives in financial services communications worldwide. The winning entry, a press advertisement, titled ‘Tiger Claws’, was created for HDFC.

exchange4media Staff Aug 11, 2004 9:10 AM

Vijay will be airing a new soap titled ‘Kanmani’ from August 16, Monday-Thursday between 8 and 8.30 pm. The new soap will be replacing the popular ‘Kavanjali’, which is drawing to a close.

exchange4media Staff Aug 11, 2004 9:10 AM

Ten Sports seems to be busy to make some more out of India–Pakistan sports. While it was the India–Pakistan cricket series, some time back, now it is the forthcoming hockey series. As announced by the Pakistan Hockey Federation, the channel has won exclusive rights to air the India–Pakistan Hockey matches.

exchange4media Staff Aug 11, 2004 9:09 AM

After the success of Popstars I&II, Channel [V] on Tuesday announced the launch of a new nationwide talent hunt called ‘Samsung V Super Singer’. Channel [V] India Head, Amar K Deb, says a multi-agency pitch has been invited for developing the print and electronic ad, which will hit media by the end of this month.

exchange4media Staff Aug 11, 2004 9:08 AM

Discovery Networks India is entering the lifestyle segment with the launch of a 24-hour channel, Discovery Travel and Living In India in October this year, and has plans for two more channels in the segment. Discovery Travel and Living will be introduced first in India and would later go global.

exchange4media Staff Aug 11, 2004 9:07 AM

Research and considerable fieldwork are the grounds on which Divya Bhaskar has decided to launch an edition for Baroda. The edition will be launched in the first week of September 2004. From Bhaskar Group's Gujarati newspaper Divya Bhaskar, this would be the third edition from Gujarat.

exchange4media Staff Aug 11, 2004 9:06 AM

Director’s Special, from the Shaw Wallace stable, is up for a pitch. The account is currently held by Lowe. Director’s Special is the largest selling brand of Shaw Wallace whiskey with sales of 3.3 million cases per annum.

exchange4media Staff Aug 11, 2004 9:06 AM