Date-wise News

Online ad spending is surging and will surpass its previous pre-dot-com-crash high point by $1 billion this year, according to a new study released by eMarketer.

exchange4media Staff Aug 12, 2004 7:02 AM

Godrej Sara Lee is extending its Ambi Pur brand of air fresheners. So far available only for cars, the brand will now be available as a plug-in device for homes and offices.

exchange4media Staff Aug 12, 2004 7:01 AM

RPG Enterprises has worked out a plan for its retail activities using the brand Spencer. The group has decided to set up approximately 20 such hypermarkets all over India during the next two years. The total cost will be around Rs 300 crore.

exchange4media Staff Aug 12, 2004 6:59 AM

How does a manager deal with a market where Iodex is used not only to ease sore muscles but also as sandwich filling, Horlicks is fed to buffaloes and hair dye is used to paint them? Believe it or not, these are only some of the innovative uses products are put to in rural markets, which are now appearing on the radar of corporates that find little left to sell in the urban ones. This and more was the subject of the seminar on `Challenges of Rural Marketing in the 21st Century' organised by The Rural Network.

exchange4media Staff Aug 12, 2004 6:56 AM

Pratap Bose, President, Ogilvy Activation, says the outdoor market is currently looking positive because of the increase in bookings driven largely by media, entertainment, telecom and finance categories. But he is worried over the stranglehold of the telecom industry which accounts for almost 40 per cent of the outdoor spend.

exchange4media Staff Aug 12, 2004 6:55 AM

Three days before the bidding deadline for the four-year BCCI telecast rights, public broadcaster Prasar Bharati has decided to “bid competitively”, according to a source in Prasar Bharati.

exchange4media Staff Aug 12, 2004 6:54 AM

Chennai-based creative shop 1pointsize has bagged a bronze medal and two finalist nominations at the 2004 New York Festival. The winning entry was the Gulf War ad created for Stori.

exchange4media Staff Aug 12, 2004 6:53 AM

Doordarshan has made elaborate arrangements to cover the Olympics 2004 at Athens, with round-the-clock exclusive telecast of the games, over all 17 days with a total of 4,000 hours of programming on DD Sports.

exchange4media Staff Aug 12, 2004 6:53 AM

TV presenter Rajat Sharma is back with ‘Aap ki Adalat’, this time on his own channel India TV. The first telecast of the revived programme will be aired at 10 am on August 15. Railway Minister Laloo Prasad Yadav will be in the witness box.

exchange4media Staff Aug 12, 2004 6:52 AM

The Telecom Regulatory Authority of India (TRAI) has suggested a new licensing regime for private FM radio channels consisting of a one-time entry fee and a revenue share of four per cent.

exchange4media Staff Aug 12, 2004 6:51 AM

The brand-consumer insight study offers a detailed and comprehensive insight on the relationships between people, brands, media and technology – enabling an analyst to obtain a detailed brand relationship image for any brand in the 26 categories it covered.

exchange4media Staff Aug 12, 2004 6:50 AM

Brand historians always argue that agencies have enjoyed more stable relationships with clients by accepting the condition of exclusivity. Though maintaining exclusivity is a must-do in India, there are instances across the globe where agencies safely juggle conflicting brands. Experts, however, differ in their views.

exchange4media Staff Aug 12, 2004 6:49 AM

Finally the void is filled. Zee TV has a new Business Head in Abhijit Saxena, who currently heads Zee MGM, Zee English, Trendz and other niche channels from Zee Network. The position was vacant since Sunil Khanna’s departure a couple of months back and speculation was rife about who would head Zee TV.

exchange4media Staff Aug 12, 2004 6:48 AM