Date-wise News

In an effort to provide self-employment opportunities to the youth, the Andhra Pradesh State Youth Services Department is planning to rope in Hindustan Lever Limited (HLL) and Nestle India for providing coffee vending machines.

exchange4media Staff Aug 20, 2004 8:19 AM

The stands of the Olympic stadiums in Athens might not be full, but the sofas are. NBC's coverage of the 2004 Summer Olympics already has exceeded early viewership levels of the 2000 Games held in Sydney by 15 million viewers.

exchange4media Staff Aug 20, 2004 8:18 AM

In a response to Reliance's massive cut in pre-paid mobile tariffs, AirTel on Thursday announced the launch of pre-paid starter kit for Rs 199 for its Delhi customers. With this launch, AirTel has lowered the entry cost into the category by 33 per cent from the existing Rs 299 to Rs 199.

exchange4media Staff Aug 20, 2004 8:17 AM

The verdict on Anand Bazaar Patrika’s writ filed against Audit Bureau of Circulation’s notification 733 and 734 has been passed. The Kolkatta High Court has decided to vacate the stay on the notifications, making them operational.

exchange4media Staff Aug 20, 2004 8:16 AM

As part of its expansion plan, McDonald’s is on a southward drive. The Garden City of Bangalore is favourable as the market is more cosmopolitan, says Vikram Bakshi, MD, Connaught Plaza Restaurants which runs the McDonald’s outlets in India.

exchange4media Staff Aug 20, 2004 8:15 AM

The concluding day of the CII fifth Marketing Summit witnessed a lively session on whether advertising is over-valued these days. The panel of speakers comprised some of the most prominent faces from the industry.

exchange4media Staff Aug 20, 2004 8:14 AM

Information and broadcasting minister S Jaipal Reddy seems to have set the record straight on direct-to-home (DTH) broadcasting policy. Replying to a question in the Lok Sabha on Thursday, the minister indicated that there was enough safeguard in place in DTH, implying that there’s no cause for a review of the policy.

exchange4media Staff Aug 20, 2004 8:13 AM

The Star group, which has agreed to acquire a 25 per cent stake in Balaji Telefilms through a preferential issue, will appoint two directors on the board of the software production company.

exchange4media Staff Aug 20, 2004 8:13 AM

As a pioneering effort from exchange4media, the Dainik Bhaskar Indian Marketing Awards has been instituted to recognize excellence in the field of marketing and communication. It promises to be a well-rounded, comprehensive appraisal of different categories in the marketing and communication arena.

exchange4media Staff Aug 20, 2004 8:12 AM

Max is abuzz with activity for the forthcoming Holland Cup or the Videocon Super Challenge 2004. The channel is hoping for great success as the tournament features three most popular cricket teams – India, Pakistan and Australia. Experts forecast, with the Holland Cup and the ICC Champion’s Trophy, it is a profitable season ahead for Max.

exchange4media Staff Aug 20, 2004 8:11 AM

Ravina Raj Kohli, President, STAR News has finally parted ways from the channel. Uday Shankar, who is currently serving as the Editor and Director of News at the channel, will take over as the CEO.

exchange4media Staff Aug 20, 2004 8:10 AM

“Media has lent itself to scientific thinking, but numbers, the GRPs, the TV ratings are just not enough; even now it takes heap of faith which can trigger a decision, while looking at a strategy as a whole.”

exchange4media Staff Aug 20, 2004 12:00 AM