Date-wise News

A new study presented by the Interactive Advertising Bureau and PricewaterhouseCoopers showed interactive revenue in the second quarter spiking 43%, to $2.4 billion, from the prior-year period. And an analyst at Piper Jaffray forecasted online advertising will sustain double-digit growth over the next five to seven years.

exchange4media Staff Oct 5, 2004 8:25 AM

Sampark PR has recently clinched a number of new businesses that are expected to account for at least 25 to 30 per cent rise in the existing revenue. The casket of new businesses includes IDBI, Maharashtra Pradesh Congress Committee, Crossroads, Wellspun, Christine Valmey, High Tech Gears, REI Agro and Ashapura, and Opus Software.

exchange4media Staff Oct 5, 2004 8:19 AM

Haier Appliances (India) P Ltd, has planned to capture a 10 per cent share of the market for CTVs in India by 2008. Powered by a strategic combination of India-centric model line-ups and large dealer network (to touch a figure of 3,000 by March 31, 2005) throughout the country, the company expects to achieve a turnover of $700 million (Rs 4,140 cr) by 2008, and close to a $1 billion by 2010.

exchange4media Staff Oct 5, 2004 8:18 AM

RayBan Sun Optics India Ltd—part of the $3-billion Luxottica Group of Milan—is now aggressively targeting the upper-end sunglasses market: with products priced between Rs 2,000 and Rs 20,000. It wants to position RayBan Sun Optics as a premium designer sunglasses company.

exchange4media Staff Oct 5, 2004 8:17 AM

Bajaj Electricals Ltd has recently implemented umbrella branding for ‘Bajaj’ lighting with the concept of ‘Bajaj Lighting Chale Sabse Jyada’. The company has recently launched a clutter-breaking ad which has a simple story to tell and the company feels the ad will go a long way in ensuring stronger consumer franchise for Bajaj lighting.

exchange4media Staff Oct 5, 2004 8:17 AM

Prasar Bharati will share its revenues with the Board of Control for Cricket in India (BCCI) only if it earns over Rs 200 crore through advertisements in the first two series and a friendly one-day international.

exchange4media Staff Oct 5, 2004 8:16 AM

The K.K. Birla-promoted Hindustan Times has terminated the services of 362 printing press workers. The workers, who were given the marching orders on October 3, have moved the Delhi High Court against the decision.

exchange4media Staff Oct 5, 2004 8:14 AM

Recruitment portal Naukri.com has acquired 100 per cent stake in matrimonial website Jeevansathi.com. The group is planning to invest around Rs 12 crore in Jevansaathi.com in the coming year for up gradation of its products and services.

exchange4media Staff Oct 5, 2004 8:14 AM

Nitco Tiles has assigned its media planning and buying responsibilities to Carat following a multi-agency pitch. The account size is pegged at Rs 10 crore. The other agencies competing for the account were GroupM’s MindShare, MPG and MediaCom. Until now, the media responsibilities of the company were being handled in-house.

exchange4media Staff Oct 5, 2004 8:13 AM

Print media players are caught in a fix whether to increase ad rates to counter the spiralling printing costs. However, most publications rule out the possibility of a backlash from advertisers in case the rates are hiked.

exchange4media Staff Oct 5, 2004 8:12 AM