International News
What made Google one of the world’s most valuable brands and in the process made 1,000 of its employees millionaires? It wasn’t advertising.
In a survey conducted quarterly by TNS Media Intelligence, 100 CMOs were asked how they were planning to divide their ad dollars in 2006. Results of the last survey, which was taken in November, were released in a report by Credit Suisse First Boston.
Mercedes Benz was the most rapped-about brand of 2005, with 100 mentions in songs this year, Nike took second with 63 mentions, up from 24 last year, and Cadillac (first in 2004) rounded out the top three with 62 mentions.
A new role - that of Chief Operating Officer - has been created for the first time in the twenty-year history of WPP Group, the world's second largest marketing services conglomerate.
Toyota Motor Corp’s brash plan to increase global vehicle production next year 10 per cent threatens beleaguered General Motors Corp’s longstanding crown as the world’s biggest automaker.
The National Association of Television Programme Executives (NATPE), a global non-profit organisation dedicated to the creation, development and distribution of televised programming across platforms, has announced nominations to its Board of Directors for 2006.
Electronics and media giants like Charter Communications, JVC, Mitsubishi Digital Electronics America Inc, NBC Universal, Samsung and Sun Microsystems have come together to form the High Definition Audio Video Network Alliance, which will tap the rapidly growing HD market and create standards-based design guidelines for secure High Definition AV networks.
Coca-Cola Co offered a sneak peek at its much-anticipated global advertising campaign for its flagship brand to investors on Wednesday, and it carries the theme “Welcome to the Coke side of life.”
Answering the pleas of search marketers and agencies, Google has separated the bidding for keywords for those marketers who want to place ads on content sites and those who want to run ads only on search sites within Google.
Samsung is moving the portion of its $200 million global branding assignment handled by WPP Group’s Berlin Cameron and JWT to Publicis Groupe’s Leo Burnett Worldwide without a review, according to executives familiar with the matter.
Weeks after a public address in which he called female creative directors “crap”, WPP Group’s Worldwide Creative Director, Neil French, is leaving the holding company, according to executives familiar with the matter.
While marketers are pushing for print’s answer to product placement, it turns out that most magazine readers already consider it rampant. A study released on October 11 by Starcom USA found that 65 per cent of the consumers believe that advertisers pay for editorial mentions.
In a surprise move, Unilever on October 13 named Bartle Bogle Hegarty (BBH) to "global strategic and creative stewardship" of its $280 million global advertising account for the detergent brands grouped under the platform "Dirt is good."
Publicis Groupe has at least one rival in its takeover bid for Aegis Group: WPP Group is teaming with private equity firm, Hellman & Friedman, in taking a look at Aegis.
WPP, the advertising giant led by Sir Martin Sorrell, said today like-for-like revenues rose by 6% in the first half of the year, with growth of 3% following in July.
World’s No 2 cellphone maker, Motorola, is planning to give the Omnicom Group-owned agency network control of its $100 million-a-year advertising account. BBDO is to handle account management, distribution and some creative duties, including next week’s launch of the Motorola Rokr, the highly anticipated new phone loaded with Apple iTunes software.
President of Quaker Foods, Mary Dillon, has resigned and is expected to join McDonald’s Corp as successor to Chief Global Marketing Officer Larry Light.
Google is to venture further beyond its core search engine business with an instant messaging and online voice calling service that takes it into greater competition with established telecommunications companies round the world as well as a growing list of rival online services.
Marketing guru and co-author of 11 books on marketing, Al Ries, takes a critical look at the advertising industry, an industry that has no trouble recommending big advertising budgets to corporates, but does no advertising for itself.
Ending weeks of speculation, Grey Worldwide on Thursday announced that Euro RSCG Chairman-CEO Jim Heekin would become Chairman-CEO of the WPP Group-owned network effective September 6.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
TOP STORIES
