Date-wise News

A new role - that of Chief Operating Officer - has been created for the first time in the twenty-year history of WPP Group, the world's second largest marketing services conglomerate.

exchange4media Staff Dec 29, 2005 7:48 AM

In an upbeat consumer market, competition from second-rung biscuit makers have put the brakes on the pricing power of branded majors who have been forced to absorb rising input costs.

exchange4media Staff Dec 29, 2005 7:47 AM

Median Communications is one of the first Corporate Communication firms in India – as against PR agencies. Joseph Fernandes, CEO, explains that it is really about understanding the CEO or the founding team’s thoughts and translating what they have in mind.

exchange4media Staff Dec 29, 2005 7:46 AM

Indian Express and Saregama-HMV have joined hands to present the Indian Express Heritage Classical Music Series with the aim of promoting Indian classical and semi-classical music. The series will contain a huge repertoire of classical and semi-classical music and feature some of the most eminent exponents of Indian classical music.

exchange4media Staff Dec 29, 2005 7:45 AM

Continuing with its marketing strategy of connecting with kids through a 360-degree approach, Mattel Toys India Pvt Ltd, in a strategic tie-up with Rajshri Media Pvt Ltd, has stepped into a whole new world of mobile content for the immensely popular Barbie.

exchange4media Staff Dec 29, 2005 7:44 AM

Blogging is catching on in a big way in India and how. From being a forum for like-minded people to being personal diaries on the Net, blogs have now graduated to being a vehicle for corporates to reach out to their customers in a more interactive and personal way. ING Vysya Life is one such company utilising the power of blogs in an innovative way.

exchange4media Staff Dec 29, 2005 7:41 AM

Disney Channel has planned its first event in India with ‘Disney Magic’ – an initiative that takes Disney characters on-ground. Twenty-four shows have been planned across six cities in 2006. India is the first country where ‘Disney Magic’ is kicking off its six-nation tour in the Asia Pacific region.

exchange4media Staff Dec 29, 2005 7:41 AM

Action is unfolding manifold at Turner’s licensing division, Cartoon Network Enterprises, which forayed into consumer products in May 2005. The segment that had otherwise seen the presence of only Disney products in a substantial way, has worked well for CNE as well and the entity is all geared to embark on various new deals and ventures in 2006.

exchange4media Staff Dec 29, 2005 7:40 AM

Within the first month of the launch of its festive season offer of a satellite radio with a three-month subscription at just Rs 1,999, WorldSpace has added 12,000 subscribers to its kitty. The original cost of the receiver is Rs 3,790, while the yearly subscription fee is Rs 1, 800.

exchange4media Staff Dec 29, 2005 7:39 AM

Men's international lifestyle magazine, 'Maxim', was launched in the Capital on Wednesday. The Indian edition of the magazine, which is being brought out as per an exclusive license agreement with Media Transasia, will be available across the country from January 2.

exchange4media Staff Dec 29, 2005 7:33 AM

The Prime Minister’s Office (PMO) has set up a high-powered committee on information, communication and entertainment (ICE) which will be headed by the Principal Secretary to the PM. The committee would identify new opportunities in the areas of information, communication and entertainment where the government was expected to play a pro-active role to promote Indian media and entertainment industry.

exchange4media Staff Dec 29, 2005 7:32 AM

Lintas Healthcare, the healthcare advertising division of Lintas IMAG, has bagged the marketing communication business of Pfizer's Viagra. Though the officials declined to divulge the advertising size, industry sources peg the Viagra account as one of the largest accounts in the healthcare domain.

exchange4media Staff Dec 29, 2005 7:29 AM

The Navbharat Group’s Sunjeev Maheshwari has ended the year by foraying into the magazine segment. Maheshwari has launched a division called 'Maharshi Enterprises', which would be launching five magazines – the first of which is titled 'The Observer of Management Education' and was launched on December 27. Janardan Pandey has been taken as the Project Head for all the magazines.

exchange4media Staff Dec 29, 2005 7:28 AM